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This study examines the crisis communication strategies of the JKT48 Operational Team (JOT) following the 2025 “No Encore” incident, which emerged after the viral circulation of an inappropriate photo involving the group’s General Manager and escalated into a major reputational crisis. The controversy triggered strong fan backlash and culminated in the symbolic withdrawal of support during the Full House 2025 concert. Using a qualitative case study approach, this research analyzes organizational responses through interviews with fans, observations of social media interactions, and documentation of official statements. Data were interpreted using thematic analysis and compared with the principles of the Situational Crisis Communication Theory (SCCT). The findings show that JOT’s initial clarification was perceived as slow and insufficient, contributing to heightened dissatisfaction and crisis escalation. However, the second clarification and the introduction of FanSpace, a structured two-way dialogue forum, marked a shift toward more transparent and participatory communication. Fan responses indicate that FanSpace helped reduce tensions and demonstrated managerial willingness to listen, though full trust recovery requires consistent follow-up actions. This study highlights the importance of speed, openness, and dialogic engagement in crisis communication within fan-based entertainment industries. The implications emphasize that organizations must adopt adaptive, audience-centered communication strategies to rebuild legitimacy and restore public trust after preventable crises.

The contemporary beverage business in Indonesia is experiencing rapid growth, driven by lifestyle changes and the influence of social media. Competition in this industry is very tight, so collaboration is the key to survival. Chatime has successfully maintained its position as the most popular contemporary beverage brand through collaboration with the music group JKT-48. This study aims to analyze Chatime's marketing strategy through collaboration with JKT 48 in increasing sales and consumer appeal. This study was conducted using a descriptive qualitative approach. Research data were obtained from the results of observations and digital reviews as well as support from various secondary literature. The results of the study indicate that collaboration with JKT48 is a successful marketing strategy, especially during the Senbatsu Sousenkyo (SSK) event, which increases sales. Chatime's collaboration with JKT48 has proven effective in increasing sales through the launch of an attractive collaboration menu, the creation of exclusive merchandise, and holding events for joint promotions. This influencer marketing strategy has succeeded in utilizing the loyalty of JKT48 fans to encourage purchases of Chatime products. The author suggests that Chatime products need to continue to innovate in creating new flavor variants and unique products to maintain their appeal amidst fierce competition. And continue to conduct market research periodically, to find out the developing trends. And maximize the use of social media for promotion and interaction with consumers, especially JKT48 fans.

Sales activities through online marketplaces today are not just about making product visuals, product titles, and descriptions as attractive as possible. The presence of the live streaming feature can be utilized by sellers to reach more buyers with faster and more intimate interactions. Erigo is one of the sellers who utilizes the Shopee Live live streaming feature provided by Shopee. Erigo collaborated with the idol group JKT48 in various forms of promotion, one of which was by involving JKT48 members in live streaming activities on Shopee Live. There was an increase in the number of viewers and turnover obtained by Erigo when JKT48 members were actively involved in live streaming activities through Shopee Live. The popularity of JKT48 and fan fanaticism are important in the success of the collaboration carried out by Erigo and JKT48.

Lirik lagu adalah ekspresi seseorang untuk mengungkapkan tentang suatu hal yang di dengar,dilihat,ataupun yang pernah dialaminya.penyair atau pencipta lagu bermain dengan Bahasa dan kata-kata untuk menciptakan kekhasan dan daya Tarik terhadap syair atau lirik tersebut.Adapun tujuan dalam peneltian ini antara lain untuk mendapatkan pengetahuan baru dan untuk mengetahui adanya campur Bahasa pada lirik lagu JKT48.metode yang digunakan pada penelitian ini adalah kualitatif deskriptif.metode kualitatif deskriptif bersangkutan dengan menguraikan data dan penafsiran.,yaitu penelitian dengan menguraikan lirik lagu.hasil dari penelian ini ialah ditemukannya campur Bahasa ke luar,yaitu Bahasa Indonesia ke jepang.salah satu faktor penyebab adanya campur Bahasa adalah tidak di kata yang tepat untuk mengungkapkan makna tersebut.