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This article discusses social media content design training organized by the Aisyiyah Regional Leadership (PDA) Lamongan, in collaboration with the Ahmad Dahlan Lamongan Institute of Technology and Business. The main focus of the training is Instagram feed management and effective use of color. The majority of participants are women with an age range of 30-45 years. The training material includes digital marketing and the use of the Canva application. The results of this training show an increase in participants' understanding of the use of Instagram as a digital marketing tool. The high enthusiasm of the participants reflects the success of the digital marketing training organized by PDA Lamongan. By applying the knowledge gained, opportunities to hold similar activities in the future are wide open.

Husna Roti is a business specializing in cakes and bakery products that has been operating for nine years in Desa Purwosari, Comal District, Pemalang Regency. As part of a community service program, faculty members and students are involved in providing assistance to help develop this business. The program includes various improvement efforts, particularly in the areas of marketing and human resource management. The actions taken include creating Grabfood and Instagram accounts to expand the digital market, making official stamps, obtaining halal certification, and producing promotional videos and documenting the production process. Additionally, the company profile and organizational structure were prepared to strengthen management. Financial reports and cost of goods sold calculations were also made to optimize cost management. Through this collaboration, the faculty members and students aim to provide concrete solutions to the challenges faced by Husna Roti. With this assistance, it is hoped that the quality of the products and the competitiveness in the market will improve, allowing the business to grow and positively impact the local economy.

Program pengabdian masyarakat yang dilakukan tahun ini berfokus mengenai dampak ekonomi dari Pandemi Covid-19 terkait regulasi pemerintah berupa pembatasan aktivitas membuat banyak performa di berbagai sektor bisnis menurun, terutama bagi perusahaan besar atau korporasi. banyak pelaku UMKM yang kesulitan untuk memaksimalkan pemanfaatan digitalisasi ini baik bagi “pemain” lama maupun yang baru terjun ke dunia wirausaha sejak pandemi Covid-19 ini. Proses pengabdian masyarakat meliputi kegiatan tahap FGD, tahap survey, tahap sosialisasi, tahap pelatihan, tahap pendampingan, dan tahap evaluasi. Terlebih di masa pandemi Covid-19 sekarang ini dimana dengan diberlakukannya pembatasan aktivitas fisik diluar rumah dan mengakibatkan banyak dari pendapatan yang dilakukan oleh bisnis secara konvensional menurun dan mendorong mereka untuk beralih tempat berjualan ke ranah dunia maya dikarenakan meningkatnya aktivitas pengguna media sosial. UMKM yang berada di Jakarta yang dilaksanakan pada tanggal 8 Mei 2021 hingga sampai saat ini.   Kata Kunci:

Online mass media is one of the preferred sources of information because of its speed in conveying information. Despite its advantages, issues have emerged about the lack of credibility of online news due to the news being presented concisely and not providing perspective. Readers do not get actual information because the title and content of the news in the news script presented in online media do not match. This research will analyze the news content presented by the online mass media Radar Bogor to determine the extent to which this media provides news content that is trusted as a source of information using qualitative methods. Radar Bogor media news content analysis will be carried out by selecting 10 news stories published on Radar Bogor's Instagram feed for the period May 2021-June 2021 regarding information on cross-border bans during the Covid-19 pandemic situation. Based on the analysis carried out, news values ​​(characters, closeness, interesting, actual, impact) influence the level of reader trust in the news presented, readers do not like inappropriate headlines and news content.

Designing story scenarios for the Rempeyek Nok Uus UKM profile video, Making videos by recording, editing, and adding effects, Implementing marketing strategies with digital marketing techniques on social media. To obtain the necessary data, the things that must be done are interviews, observations, and documentation. So that they can get a mature concept for video production, the reference is from the information obtained during observations and interviews. Rempeyek Nok Uus has become a typical souvenir from Karawang and snacks or snacks from the Karawang area. Optimizing the digital platform as a place to order products so that it is easy for people to order, Active in social media, especially Instagram and Facebook in advertising products, Invite Instagram celebrities to work together who already have more than 10 K followers to promote products to customers.

The presence of children in a marriage is one of the means of achieving happiness that is longed for by descendants, sometimes life in the family feels bland. The presence of married couples in general. For married couples who don't have children, it actually gives their own color to a family. It's just that recently the world of cyberspace has been stirred up by the term Childfree, even on several social media in Indonesia, on Twitter, Instagram, Facebook, YouTube and other online media platforms, it has become a trending topic of discussion in digital society. Childfree is an agreement made by a husband and wife not to have children for various reasons. This research aims to examine and consider the factors that motivate someone to choose childfree using the maqoshid al-syari'ah approach so that it can be a guide for placing a level of urgency on the choice of childfree in a family.

Penelitian ini dilakukan di Pusat Kuliner Pasar Semawis Semarang yang bertujuan untuk mengetahui pengaruh Produk, Harga dan Media Sosial Instagram Terhadap Keputusan Generasi Millenial Dalam Pembelian Produk Kuliner Tradisional di Pasar Semawis Semarang. Data penelitian diperoleh melalui kuesioner dan wawancara. Sampel yang digunakan dalam penelitian sebanyak 80 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi pengelola, pemilik stand, dan pengunjung Pasar Semawis mengenai produk kuliner tradisional. Data yang diperoleh diolah dengan menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi untuk mengetahui pengaruh variabel independent terhadap variabel dependent, namun sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan uji reliabilitas serta uji persyaratan. Hasil analisis regresi menunjukkan bahwa produk, harga dan media sosial instagram berpengaruh positif dan signifikan terhadap keputusan generasi millennial dalam pembelian produk tradisional di Pasar Semawis Semarang.

This article discusses social media content design training organized by the Lamongan Aisyiyah Regional Leadership (PDA), in collaboration with the Ahmad Dahlan Lamongan Institute of Technology and Business. The focus of utilization training is managing Instagram feeds and color choices. Participants, the majority of whom are women aged 30-45 years, act as contributors to the PDA Lamongan Instagram account. Material includes feed management, use of color pallette. The results of this training show an increased understanding of Instagram. The enthusiasm of the participants reflects the success of the training on utilizing PDA Lamongan social media by applying the knowledge gained, opening up the potential for similar activities in the future