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Public relations (PR) plays a vital role in building and maintaining the trust of students’ parents toward Islamic boarding schools (pesantren). This trust serves as an essential foundation for the continuity of education and for fostering a harmonious relationship between the Ma’had and the parents. This study aims to analyze the communication strategies implemented by the Public Relations division of Ma’had Tahfidz Al-Qur’an (Putri) at Pondok Pesantren Al-Amien Prenduan Sumenep in strengthening parents’ trust, to understand their responses to these strategies, and to explore stakeholders’ expectations regarding the management of public relations within the institution. This research employs a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews, observation, and document analysis. The findings indicate that the PR strategies were carried out through systematic stages of planning, implementation, evaluation, and continuous improvement. Generally, parents expressed satisfaction with the transparency of information, the speed of communication services, and their increased participation in educational activities. However, several aspects still need improvement, particularly in maintaining consistency in financial information delivery and modernizing communication systems through technology. Overall, the PR strategies at Ma’had Tahfidz Al-Qur’an (Putri) have been effective in strengthening parents’ trust and enhancing the institution’s positive image. To further improve the role of PR in the future, it is necessary to enhance staff professionalism, innovate in communication technology, and strengthen collaboration with various stakeholders.

Information technology plays an important role in everyday life, including in communicating and facilitating work or daily activities, but the management organization of the al- hidayah boarding school has a slight difference in the implementation of the running of the organization, namely by not using a hand phone (hp) due to the permanent regulation of the al-hidayah Ketegan Tanggulagin boarding school that prohibits all students in the al hidayah Ketegan Tanggulangin boarding school from carrying hand phones (hp) and other electronic devices. The purpose of this research is to utilize information technology in terms of increasing communication effectiveness and overcoming the problem of communication failure in organizing and coordinating in each division. This research was conducted qualitatively and this research is descriptive, and is intended to explain organizational social events in detail. Information technology is a system or tool consisting of hardware and software that processes data systems quickly which aims to facilitate daily work or communication. communication is a reciprocal process of mutual understanding and understanding between individuals or both parties or more. As a result, communication in the boarding school management organization is more effective and failures in communication have been minimized both within the scope of all members or each division, by creating WhatsApp groups, using Hand talkies, making Youtube Chanels, payment applications and others.