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This study discusses the production of digital campaign content for Perumda Transpakuan Bogor through Instagram and videotron as part of public transportation communication strategies targeting Generation Z. The study aims to analyze and implement digital content production processes that are visually engaging, informative, and relevant to young audiences. This research used a qualitative descriptive approach with a project-based applied research orientation. Data were collected through participatory observation, documentation, and Instagram Insight analysis. The project resulted in nine Instagram contents in the form of reels, carousel posts, infographics, and interactive posts, as well as one public service advertisement video for videotron media. The findings show that the use of storytelling, relatable visuals, and short-form video formats effectively increased audience reach and engagement. Instagram reels became the most effective format in attracting Generation Z audiences, while videotron strengthened message distribution in public spaces. The study implies that integrating social media and digital outdoor media can support more effective public communication campaigns for public transportation services.

Young people today live in a digital culture that makes social media the main space for communicating, forming identities, and finding meaning in life. In such situations, catechesis needs to adjust itself to remain relevant and able to reach them effectively. The use of social media opens up opportunities for the Church to present catechesis that is more interactive, visual, and contextual through various forms such as short videos, infographics, live broadcasts, and online discussions. A qualitative approach through literary studies and indirect observation shows that social media can increase the involvement of young people in faith formation because it is flexible and easily accessible. However, the use of social media also presents pastoral challenges, such as the potential for superficiality of content and a lack of deep appreciation of faith. Therefore, critical assistance and integration between digital catechesis and real community life are needed so that the faith of young people is sustained and strengthened in the life of the Church.

Occupational Health and Safety (OHS) is a crucial aspect in manufacturing industries due to the high risk of workplace accidents caused by heavy machinery, chemical substances, and intensive production activities. Companies usually provide Standard Operating Procedures (SOP) as safety guidelines; however, SOPs are often delivered in long textual formats that are less engaging, making workers reluctant to read or difficult to understand quickly. This study aims to design an infographic-based SOP media as an effective visual communication tool to improve workers’ understanding of safety procedures. The research applies a qualitative method with a design approach through workplace observation, interviews with HSE personnel, literature review, and design validation using questionnaires. The results produce infographic media in the form of posters and signage presenting PPE usage procedures, hazard warnings, and evacuation steps using safety color codes, icons, and readable typography. The conclusion indicates that infographic SOP media is more effective than text-based SOP because it improves readability, comprehension, and workers’ memory of safety procedures.

This study aims to analyze the use of digital media in the form of infographics to improve student learning outcomes in history lessons, specifically regarding the events of the national movement in the 11th grade students of SMA Muhammadiyah 07 Serbelawan in the 2024/2025 academic year. Along with technological advancements, the use of digital media is becoming increasingly popular in education as an alternative to improve student understanding and learning interest. One form of digital media used is infographics, which can simplify complex information into easier-to-understand information through engaging visual elements. The research method used was classroom action research (CAR), implemented in two cycles, with the stages of planning, implementation, observation, and reflection. The subjects of this study were 30 11th grade students of SMA Muhammadiyah 07 Serbelawan. Data collection techniques were conducted through tests, observations, and interviews. Data analysis was conducted using quantitative and qualitative descriptive analysis. The results showed that the use of infographics in history lessons can improve student understanding and learning interest. Improved student learning outcomes were evident in improved test scores after the use of infographics, as well as increased student active participation in class discussions. Furthermore, students also responded positively to the use of this digital media because infographics presented information in a more engaging and easy-to-understand manner. Based on the results of this study, it can be concluded that the use of digital media in the form of infographics can be effective in improving students' history learning outcomes, particularly in understanding the material on the national movement. Therefore, it is recommended that history teachers consider using infographics in their lessons to improve the quality of teaching and student learning outcomes.