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The Impact-Oriented Community Service Program (KKN Berdampak) conducted by students of Universitas Mayjend Sungkono in Kebontunggul Village, Gondang District, Mojokerto Regency focused on optimizing branding and digital marketing for the Lembah Mbencirang tourist destination. Lembah Mbencirang is a village-based tourism destination with significant natural and educational potential; however, this potential has not been widely recognized due to limitations in branding and digital marketing. This community service program aimed to sustainably increase tourist visits through SWOT analysis, visual identity rebranding, and digital marketing campaigns utilizing social media, search engine optimization (SEO), and visual content. The activities were carried out participatively in collaboration with the local Village-Owned Enterprise (BUMDes) and Tourism Awareness Group (Pokdarwis) using observation, mentoring, and promotional content development methods. The results indicate that the optimization of branding and digital marketing at Lembah Mbencirang Tourism produced initial outcomes in the form of digital media readiness and increased understanding among tourism managers. Although the impact on visitor numbers has not yet been measured significantly, a digital marketing foundation has been established as an initial step toward the development of village tourism.

The Low reading interest among elementary school students remains a problem encountered in various rural areas, including at SD Negeri 30 OKU in Batumarta 1 Village, Lubuk Raja District, Ogan Komering Ulu Regency. The limited availability of attractive and easily accessible literacy resources is one of the contributing factors to low student reading habits. This Community Service (PKM) activity aims to increase student reading interest by providing comfortable, educational, and child-friendly reading corners. The implementation method includes initial observation, providing and arranging reading corners, providing age-appropriate reading books, and mentoring and socializing the use of reading corners to students and teachers. The provision of reading corners is carried out through community service activities by university teams or volunteers, by providing bookshelves, various types of story books, children's encyclopedias, and interactive reading materials. To demonstrate the benefits of reading corners, comfort zone arrangements, regular reading schedules, and various literacy games are implemented to increase student engagement. The results of the activity show an increase in student interest in reading activities, as seen from the increased frequency of student visits to the reading corners and active participation in independent reading activities. In addition, teachers also feel the benefits of reading corners as a supporting tool for the learning process. Thus, providing a reading corner can be a simple but effective solution in fostering a culture of literacy and increasing the reading interest of elementary school students in the school environment.