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Zenita Afifah Fitriyani; Rifki Ragil Saputra; Ella Nur Lailiyah; Anggil Diana Risma; Imam Mustofa Latif +21 more

Jurnal Kemitraan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

The Impact-Oriented Community Service Program (KKN Berdampak) conducted by students of Universitas Mayjend Sungkono in Kebontunggul Village, Gondang District, Mojokerto Regency focused on optimizing branding and digital marketing for the Lembah Mbencirang tourist destination. Lembah Mbencirang is a village-based tourism destination with significant natural and educational potential; however, this potential has not been widely recognized due to limitations in branding and digital marketing. This community service program aimed to sustainably increase tourist visits through SWOT analysis, visual identity rebranding, and digital marketing campaigns utilizing social media, search engine optimization (SEO), and visual content. The activities were carried out participatively in collaboration with the local Village-Owned Enterprise (BUMDes) and Tourism Awareness Group (Pokdarwis) using observation, mentoring, and promotional content development methods. The results indicate that the optimization of branding and digital marketing at Lembah Mbencirang Tourism produced initial outcomes in the form of digital media readiness and increased understanding among tourism managers. Although the impact on visitor numbers has not yet been measured significantly, a digital marketing foundation has been established as an initial step toward the development of village tourism.

Alifah Nurul Hidayat; Situ Asih

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Wonogiri Regency in Central Java Province has great potential for sustainable tourism development, particularly through the integration of nature and religious tourism. This study aims to analyze the development strategy of the Watu Cenik Tomb in Sendang Village as a pilgrimage destination, which involves the historical value of the tomb of the Kyai Solo Sumarto IX family, the natural landscape of the Gajah Mungkur Reservoir, and cultural traditions such as Grebeg Syawalan. Using Richard Butler's Sustainable Tourism theory with the Tourism Area Life Cycle (TALC) model, this study applies a descriptive qualitative method through intensive interviews, observations, and documentation of stakeholders such as tourism managers, local communities, and tourists. The results of the study show that Watu Cenik has the potential to be an attractive pilgrimage destination, but its appeal is not yet optimal, with visits limited to private pilgrimages and the local community. The efforts of BUMDes Sendang Pinilih, such as the construction of homestays, shuttle services, and social media promotion, have increased visitor numbers, but additional facilities such as souvenir kiosks, local culinary offerings, photo spots, tour guides, and infrastructure improvements are still needed to attract more visitors and support the creative economy. The research conclusion emphasizes the importance of intensive digital promotion, integrated tour packages, and stakeholder collaboration to realize sustainable tourism that preserves cultural heritage while improving community welfare. Suggestions for further research include integrating mixed methods with quantitative analysis to measure economic impact and comparisons with similar destinations.

Moh Fajrul Mubaraq; Aditya Dewantari

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Tourism is an important sector for the economy, where Sam Ratulangi International Airport Manado acts as the main connectivity hub connecting domestic and international tourists. In 2024, the number of foreign tourist visits through this airport was recorded at 45,884 people, a decrease of 49.3% compared to the previous year according to BPS data, while domestic tourist visits actually increased significantly to 743,948 people. This phenomenon shows the great potential for tourism in Manado, but also challenges related to fluctuations in the number of tourists, especially from abroad. This study aims to determine the effect of flight ticket prices on tourist interest in using air transportation services in Manado, North Sulawesi in using air transportation services, and to measure how much influence flight ticket prices have on the interest of tourists in Manado, North Sulawesi in using air transportation services. This study uses a quantitative correlational method involving 100 tourist respondents visiting Manado. The sampling technique uses probability sampling with simple random sampling technique. Data analysis is carried out using. validity test, reliability test, normality test, linearity test, simple linear regression, T test and coefficient of determination (R2). Data processing through the SPSS version 22.0 application. The results of the study from the statistical test results showed a T count value of 4.945 which is greater than the t table of 1.660, and a significance value of 0.000 which is smaller than the probability of 0.1. It is known that the correlation or relationship value (R) is 0.447 and the coefficient of determination value is 0.200, which means that the influence of the flight ticket price variable on tourist interest is 20.0%. Meanwhile, the remaining 80.0% is influenced by other factors not examined in this study, such as promotion, facilities, or destination appeal. Thus the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected, which means that there is a significant influence between flight ticket prices and tourist interest.

Alissa Ernawati Adisiswanto; Noor Faridha

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Tourism management is an effort to realize a tourist village that has great natural potential. Community service activities carried out in Semboro Village, Jember Regency aim to provide benefits for Pokdarwis and the community who play a direct role in its development. Although orange production in Jember Regency has increased, farmers do not feel the same benefits because the price of oranges is uncertain. Therefore, orange farmers, especially in Semboro District, are eager to develop existing orange plantation businesses into tourism businesses. If we look at the market potential based on tourist visits to Jember Regency, the growth of agrotourism businesses in the area looks very promising. This community service activity is carried out by providing education through lectures and questions and answers. The results of this activity are very useful for increasing community knowledge and abilities. The results of the evaluation of the activity process show that the community understands how to realize a tourist hamlet in Semboro Hamlet, Jember Regency.

Anggia Ramadhan; Ahmad Fadlan; Nurul Nabila Utami

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This study aims to determine and analyze the influence of tourism promotion, tourist attractions, tourist facilities, accessibility, service quality, accommodation, tourist age, and tourist income in Batu Katak Tourism Object, Batujonjong Village, Bahorok District, Langkat Regency. This study used primary data collected to see the classification of tourist visit levels using a sample of 90 visitors to tourist attractions, using the Confirmatory Factor Analysis (CFA) analysis method and then using Multiple Linear Regression. The results of the study showed that of the 8 variables analyzed using a factor analysis model that affects the level of tourist visits to Batu Katak, only 3 factors affect the level of tourist visits, namely tourism promotion, service quality, and tourist income. Based on the results of multiple linear regression analysis, it shows that tourism promotion and service quality have an effect and are signed on the factors of Batu Katak tourism visitation rates, while tourist income has an effect and is not significant on the level of tourist visits to Batu Katak Batujongjong Village, Bahorok District, Langkat Regency.    

Suwarti Suwarti; Hani Krisnawati

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2019 LPPM Universitas Sains dan Teknologi Komputer

The research in dynamic with the title “attractant Marina shore of Marina Semarang in increased the number of tourist visits” purposes aimed at finding an attractant of the Marina shore of Semarang with the analysis and identified using the tourist methods, accessibility, ameniti and ansilari. This study uses a kualitative method with 10 responses. The scpersonal technique used observation to the field, online interviews with data sources, the visitors and tourism and tourism later were documented in photographs. Kualitative analysis using data processing from data finding, then on alaysis and developed to the conclusion. From research results suggest that the beach Semarang beach is fairly good, but is less optimal in their breeding. In addition it was also found how the development efforts and difficulties in the management of which can be developed and is given advice for completion.