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This study aims to analyze the implementation of educational marketing management in increasing the interest of new students at MTs Negeri 3 Bekasi City, with a focus on the application of the POAC management functions (Planning, Organizing, Actuating, Controlling). The study employs a descriptive qualitative approach using a case study design. Primary data were obtained through observation and in-depth interviews with the Madrasah Principal and the Vice Principal for Student Affairs, who serves as the Chair of the PMBM Committee, while secondary data were sourced from relevant journals and literature. The research results indicate that marketing planning was carried out systematically through the formation of the PMBM committee, academic, religious, and Quranic literacy selection processes, as well as the utilization of digital and print media. Organization involved all school components in a structured manner, while promotional activities highlighted students’ academic, non-academic, and moral achievements through social media and word of mouth. This strategy proved effective, as evidenced by the number of applicants far exceeding the admission quota. However, implementation still faces challenges related to funding, limited land availability, and public perceptions regarding the difficulty of the selection process, which are addressed through routine evaluations and collaboration with government agencies.

Issues (GAP): The author focuses on understanding the extent to which these functions are implemented and how they impact on organizational performance in the Food Plant, Horticulture, and Farming Services of Malang District. Objective: This study aims to analyze the implementation of the management functions that exist in the agency, as well as to identify any factors that are impeding the application of such functions. Methods: This research uses descriptive qualitative methods, observations, and interviews with related stakehoslders. Research results: DTPHP has implemented a fairly good management function, but some officers need to be further enhanced in execution, the head of the division performs more control over the work, in order to reduce errors and deviations in tasks.These findings could provide insights for service management to improve operational efficiency, organizational performance, and overall public service.