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Sita Rofiana; Ahmad Faidlon; Diah Ayu Nurlaila; Fenti Novita Sari

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

National milkfish aquaculture production in 2024 reached 792,864 tons, highlighting the strategic role of this commodity in supporting the economy of coastal communities. central java,as one of the main contributors, has significant potential for pond development, including in Ujungwatu Village, Jepara Regency. However, pond management still faces challenges regarding human resource (HR) quality and the optimal utilization of technology. This community service program aims to enhance students’ capacity through outreach and training on Internet of Things (IoT)-based milkfish pond development as an effort to strengthen HR at the Sidomaju 2 SME. Implementation methods include the stages of observation and problem identification, work program planning, WebGIS design, IoT outreach and implementation, and evaluation. The materials covered included an introduction to IoT concepts based on ESP8266, pond monitoring, milkfish feed management, and the implementation of WebGIS as a digital mapping system for the Kalingga milkfish ponds.The activity was attended by 20 students from MA NU Ujungwatu and was conducted in a participatory manner through experiential learning. The results of the activity demonstrated an increase in students’ understanding of the application of technology in milkfish farming, as well as heightened awareness of the importance of efficient and sustainable pond management. The main output of the program is the Kalingga Milkfish Pond WebGIS, which can be utilized as a digital medium for education and monitoring of pond areas. This program contributes to improving students’ technological literacy while supporting the strengthening of pond operational systems based on digital innovation.

Parhusip, Jose Elio; Ginasta, Nava Gia; Hanum, Rahma; Parhusip, Jose Elio; Ginasta, Nava Gia +1 more

JUISI : Jurnal Ilmiah Sistem Informasi 2026 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini bertujuan: (1) mengembangkan sistem input nilai kinerja karyawan agar lebih akurat dan efisien; (2) merancang Entity Relationship Diagram (ERD) dan struktur basis data untuk mendukung pengolahan data karyawan; serta (3) membangun backend sistem dengan autentikasi dan otorisasi berbasis peran. Ruang lingkup mencakup pengelolaan data kinerja individu yang sebelumnya dilakukan secara manual menggunakan spreadsheet dan rentan terhadap kesalahan input. Metode yang digunakan meliputi pengumpulan data kinerja kuartal kedua, perancangan ERD, serta pengembangan backend web application IHSAN POS menggunakan JavaScript dan framework Express yang terintegrasi dengan PostgreSQL, DBeaver, dan Prisma ORM. Implementasi keamanan dilakukan melalui middleware validasi input, sanitasi data, perlindungan dari serangan SQL injection dan XSS, serta pengelolaan sesi menggunakan enkripsi JWT (JSON Web Token). Sistem yang dikembangkan mencakup enam fitur terintegrasi: Halaman Login, Halaman Profil, Formulir Edit Profil, Halaman Nilai Kinerja Individu dan Kontrak Kerja, Formulir Kontrak Kerja, serta Pratinjau Surat Kontrak Kerja. Hasil pengembangan menunjukkan bahwa sistem backend yang dibangun mampu meningkatkan efisiensi proses evaluasi kinerja, memperbaiki integrasi data, serta mempermudah validasi dan pelaporan secara digital dan terstruktur. Kesimpulannya, pengembangan sistem ini memberikan kontribusi signifikan dalam peningkatan efisiensi, akurasi, dan transparansi evaluasi kinerja karyawan, serta mendukung pengambilan keputusan strategis terkait insentif dan pengembangan karier pegawai.

Mardiana Tenal Bolo; Yulius Nahak Tetik; Maria Wilda Malo

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of digital technology affects tourism promotion strategies. Promotion of cultural tourism in remote areas. The Tarung Traditional Village (KA) is one of the trains located in West Sumba district that has cultural heritage and historical value but still cannot be promoted properly due to the lack of digital media. Therefore, the researcher created a website as a medium for promoting cultural tourism destinations for Tangung Train. The system development method applied is the waterfall model with phases of needs analysis, system design, implementation, and testing. Information collections are carried out through literature studies, observations with traditional and community managers, and direct interviews. The process of developing this system must be able to meet the community's information needs related to the profile of customary areas, customary houses, customary ceremonies, photo galleries and tour guides of the Tarong Train. The result of this research is to get promotional media for the Tarung Train in the form of an informative site about the potential of the Tarung Train containing train profiles, traditional houses, traditional ceremonies, photo galleries, and tourist guides. As well as promotion in the form of a website that is able to increase access to information from the general public and also introduce cultural image.

Agustian Rosa Fajri; Anzu Elvia Zahara; Muthmainnah Muthmainnah

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The implementation of online zakat payments by BAZNAS Jambi Province faced several challenges, including suboptimal use of the Simba application due to system errors. Additionally, there was a lack of public trust in online zakat payments, insufficient public literacy on the matter, and inadequate socialization and education from BAZNAS Jambi regarding the online payment process. This study used a qualitative descriptive approach, with data collection via interviews. To optimize digital zakat management, BAZNAS Jambi implemented a strategy involving both their website and the SIMBA system, offering two digital payment options: transfers and QRIS codes. They also pursued partnerships with companies and promoted zakat payments through social media platforms such as YouTube, TikTok, Facebook, Google Ads, Meta Ads, as well as TVRI and RRI television. However, there were challenges, including human resource limitations at BAZNAS Jambi, which resulted in delays when verifying factual data. Additionally, high IT operational costs limited the effectiveness of SIMBA and the website. The coordination issues, including both functional and institutional coordination, were also identified as significant problems. To address these challenges, BAZNAS Jambi has been working on solutions such as community education, socializing zakat management with the public and local government agencies (OPDs), and improving internal coordination.         

Magna Devenia Br Manalu; Mohammad Ihsan; Ovie Yanti

Ebisnis Manajemen 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the implementation of the Village Information System (SID) in Pematang Gajah Village based on Article 86 of Law No. 6 of 2014 concerning Villages, as well as identify inhibiting and supporting factors in its implementation. Pematang Gajah Village has been developing the Village Website since 2022 as a form of SID implementation. This research uses a qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results show that even though SID has been equipped with hardware, software, and networks, access to information to the public has not been optimal due to uneven socialization. In addition, SID does not contain data on the development of villages and rural areas, and has not been supported by planning information from local governments. The main inhibiting factors include limited understanding of the community and village apparatus towards technology, incomplete socialization, and unstable internet networks. On the other hand, the existence of village websites, budget allocation, and the availability of technological devices are significant supporting factors. The commitment of village officials in gradually increasing the use of SID is also an important capital in system sustainability. This study recommends increasing human resource capacity, equitable distribution of socialization, and strengthening infrastructure support as strategic steps in optimizing SID at the village level.

Eddy Refianto

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Accelerating the formation of cooperatives at the village and sub-district levels is a priority for the Indonesian government, as emphasized in Presidential Instruction Number 9 of 2025, which focuses on strengthening economic independence and equitable development across regions. In this context, the existence of a Management Information Sistem (MIS) plays a strategic role in increasing the efficiency and transparency of cooperative management, including through the use of the official digital platform, the Merah Putih website (https://merahputih.kop.id). This study was conducted using a literature review approach, including the selection of relevant academic articles and government policy documents, with the aim of examining the role of MIS in accelerating the formation and management of village cooperatives. The results of the study indicate that the implementation of MIS and the use of the Merah Putih website can significantly contribute to the effectiveness of administration, coordination among members, and accountability of cooperative financial reporting. However, there are still obstacles that require attention, particularly related to technological readiness, human resource skills, and access to digital infrastructure in rural areas. The implications of these findings emphasize the need for the development of a MIS that is adaptive to the needs of village cooperatives and sustainable policy support that encourages digitalization in the cooperative sector. Thus, this research not only provides an overview of the potential use of information technology in accelerating the strengthening of village cooperatives, but also offers an important contribution to the implementation of government policies in realizing inclusive and sustainable economic development in Indonesia.

Aisyah Ambroini; Indah Purnama Sari

Jurnal Sistem Informasi dan Ilmu Komputer 2025 International Forum of Researchers and Lecturers

Currently, the use of data mining technology has become essential in enhancing business management efficiency, including in the trending coffee shop industry. Data mining allows business owners to analyze sales information in depth, enabling more accurate decision-making regarding inventory management, promotions, and sales strategies. This study aims to implement the Apriori algorithm to analyze sales data at Menrabic Coffee Shop. The Apriori algorithm is used to discover association patterns or relationships between products frequently purchased together by customers, which can assist management in providing inventory that aligns with customer preferences. The research method illustrates the detailed implementation process of the Apriori algorithm, starting from sales data collection, data cleaning, programming, and analysis of the results. The implementation uses web programming languages such as HTML, CSS, MySQL, and JavaScript, while back-end logic is programmed with PHP. The results of applying this algorithm reveal the most popular sales patterns among customers, providing valuable insights for management to improve operational performance and customer satisfaction. Therefore, this study demonstrates that applying data mining with the Apriori algorithm can be an effective tool for understanding consumer behavior and supporting data-driven decision-making at Menrabic Coffee Shop. By utilizing these insights, management can optimize inventory, enhance sales strategies, and ultimately increase overall business efficiency.

Erica Adriana; Teofilus Karnalim; I Gusti Ngurah Agung Arya Bhakta Narayana; Aland Christian; Yeremia Hari Wibowo

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The Catholic Spiritual Revival (KRK) was a large-scale spiritual event organized by the Catholic Charismatic Renewal Body of the Diocese of Malang, aimed at revitalizing the faith and service spirit among Catholics in the post-COVID-19 period. Held on November 2, 2024, at the New Hongkong Ballroom Araya Malang, the event brought together participants from 18 different prayer communities, with a target audience of 1,200 people. To support the success of this initiative, the Publication Division—comprised of a community service team from the Faculty of Economics and Business at Ma Chung University—was tasked with planning and implementing an effective promotional strategy. The team focused on a cost-efficient and high-impact digital publicity approach, which included creating digital content for social media platforms, hosting webinars, and developing a targeted online promotion campaign. The implementation of this digital strategy proved to be highly successful. Ticket sales surpassed expectations, with over 900 tickets sold two weeks before the event and actual attendance exceeding 1,200 people. These outcomes demonstrated the strong appeal and reach of the event’s publicity efforts. In addition to increasing awareness, the visual and content strategies helped build community engagement and enthusiasm ahead of the event. This report presents a comprehensive review of the planning and execution phases of the publication strategy, highlighting key challenges, creative processes, and collaborative efforts. It also offers practical recommendations for future events of similar scale, especially in leveraging digital media to enhance participation and outreach. The success of KRK 2024 underscores the value of strategic communication and visual branding in religious and community-based events.

Erica Adriana; Teofilus Karnalim; I Gusti Ngurah Agung Arya Bhakta Narayana; Aland Christian; Yeremia Hari Wibowo

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The Catholic Spiritual Revival (KRK) was a large-scale spiritual event organized by the Catholic Charismatic Renewal Body of the Diocese of Malang, aimed at revitalizing the faith and service spirit among Catholics in the post-COVID-19 period. Held on November 2, 2024, at the New Hongkong Ballroom Araya Malang, the event brought together participants from 18 different prayer communities, with a target audience of 1,200 people. To support the success of this initiative, the Publication Division—comprised of a community service team from the Faculty of Economics and Business at Ma Chung University—was tasked with planning and implementing an effective promotional strategy. The team focused on a cost-efficient and high-impact digital publicity approach, which included creating digital content for social media platforms, hosting webinars, and developing a targeted online promotion campaign. The implementation of this digital strategy proved to be highly successful. Ticket sales surpassed expectations, with over 900 tickets sold two weeks before the event and actual attendance exceeding 1,200 people. These outcomes demonstrated the strong appeal and reach of the event’s publicity efforts. In addition to increasing awareness, the visual and content strategies helped build community engagement and enthusiasm ahead of the event. This report presents a comprehensive review of the planning and execution phases of the publication strategy, highlighting key challenges, creative processes, and collaborative efforts. It also offers practical recommendations for future events of similar scale, especially in leveraging digital media to enhance participation and outreach. The success of KRK 2024 underscores the value of strategic communication and visual branding in religious and community-based events.

Moch. Dimas Egi Asyam Al Dzakwan; Moch. Dimas Egi Asyam Al Dzakwan; Nur Ariesanto Ramdhan; Abdul Khamid

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Infeksi Saluran Pernapasan Akut (ISPA) merupakan masalah kesehatan utama di Kabupaten Tegal, terutama menyerang anak-anak dan lansia, dengan 25.273 kasus tercatat pada Januari–Juni 2025. Faktor seperti kepadatan penduduk, polusi udara, dan sanitasi buruk mempersulit analisis konvensional dalam mengidentifikasi wilayah berisiko tinggi. Penelitian ini bertujuan mengembangkan Sistem Informasi Geografis (SIG) berbasis web untuk memetakan dan memantau kasus ISPA secara akurat menggunakan pendekatan spasial. Metode Waterfall digunakan dalam pengembangan sistem, meliputi analisis kebutuhan, perancangan, implementasi, pengujian, dan pemeliharaan. Data spasial (koordinat lokasi) dan non-spasial (usia, jenis kelamin, jumlah kasus) dikumpulkan dari Dinas Kesehatan dan dianalisis menggunakan teknik kepadatan titik dan klaster untuk mengidentifikasi pola sebaran. Sistem ini dibangun dengan framework Laravel sebagai backend dan Leaflet.js untuk visualisasi peta interaktif. Hasilnya, SIG ini mampu memvisualisasikan sebaran kasus ISPA per kecamatan, mendukung Dinas Kesehatan dalam mengalokasikan sumber daya medis secara efisien dan mengidentifikasi wilayah prioritas seperti Dukuhwaru dan Tarub. Bagi masyarakat, sistem ini meningkatkan akses informasi digital, mendorong kesadaran pencegahan, dan mendukung edukasi kesehatan. Sistem ini terbukti efektif sebagai alat strategis untuk pengambilan keputusan berbasis data, mempercepat respons terhadap ISPA, dan menjadi fondasi untuk pengembangan SIG dalam memantau penyakit lain di masa depan.

Valiant Krisnha, Arkana; Valiant Krisnha, Arkana; Ramdhan, Nur Ariesanto; Premana, Agyztia

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Digital transformation in government bureaucracy has become a strategic step to improve efficiency, accountability, and transparency, including in the management of regional legal products. In the Regional Secretariat of Tegal Regency, the process of submitting legal products is still done manually, which causes inefficiencies, delays, and a lack of document traceability. To address these issues, a web-based legal product submission application has been developed with document tracking features. This research uses the Waterfall system development method, and implements a FIFO (First In First Out) queuing system in the submission process, along with Role-Based Access Control (RBAC) for managing user access rights. The goal of this system is to create a faster, more transparent, and digitally documented application process. The implementation results show that the application is able to systematically and integratively manage the flow of submissions, corrections, verification, and the ratification of legal products. Features such as a Login page with CAPTCHA, analysis dashboards, tracking, and monthly reports enhance the monitoring and security functions of the system. This application can be an effective solution in supporting the digitization of regional legal bureaucracy, as well as providing ease and efficiency for regional officials in preparing and submitting drafts of legal products digitally.

Anggraini, Fevi Dwi; Anggraeni, Dewi; Akmal, Akmal

Dinamik 2025 Universitas Stikubank

Penelitian ini bertujuan untuk mengelompokkan penjualan berbagai merek beras di UD. Nainggolan menggunakan algoritma K-Means Clustering. UD. Nainggolan merupakan usaha yang bergerak di bidang penjualan sembako, termasuk beras dari berbagai merek. Permasalahan utama yang dihadapi adalah kesulitan dalam memahami tren penjualan dan preferensi pelanggan, yang berdampak pada pengelolaan stok dan strategi pemasaran. Penelitian ini memanfaatkan data penjualan dari Maret 2024 hingga Februari 2025, dengan fokus pada 9 merek beras. Data dianalisis untuk diklasterisasikan ke dalam 2 kategori:, laris, dan kurang laris. Hasil dari penelitian ini adalah sebuah sistem berbasis web yang dibangun menggunakan PHP dan MySQL, yang mampu mengelompokkan penjualan beras berdasarkan algoritma K-Means. Sistem ini diharapkan dapat membantu pihak manajemen dalam pengambilan keputusan terkait pengelolaan stok dan strategi penjualan yang lebih efisien dan tepat sasaran.

Agung kurniawan; Muhammad Zacky; Tohirin, Ahmad Tohirin; Wasis Haryono

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

 Toko Percetakan Zacky Karya Abadi masih mengelola data stok dan penjualan secara manual, yang menimbulkan berbagai tantangan operasional. Penelitian ini bertujuan untuk merancang dan membangun sebuah sistem informasi berbasis web guna menyederhanakan dan mengotomatisasi proses tersebut. Metode pengembangan yang digunakan meliputi tahapan observasi, wawancara, serta perancangan sistem menggunakan alat bantu seperti Activity Diagram, Usecase Diagram, dan ERD, yang diimplementasikan dengan PHP dan MySQL. Hasilnya adalah sebuah sistem informasi terintegrasi dengan akses berbasis peran untuk pemilik, admin, karyawan, kasir, dan pelanggan. Sistem ini memiliki fitur modul manajemen stok, transaksi penjualan, pengelolaan pengguna, dan pelaporan operasional otomatis. Implikasi dari sistem ini adalah peningkatan efisiensi operasional secara signifikan, pengambilan keputusan yang lebih cepat dan akurat melalui laporan real-time, serta meminimalkan risiko kehilangan data.

Sarah Dwi Salsabilah; Hendriyaldi Hendriyaldi; Try Syeftiani

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This research aims to examine the implementation of E-Governmentas well as the supporting and inhibiting factors in the implementation of E-Governmentat the Mekar Sari Village Office, Kumpeh District, Muaro Jambi Regency. This study employs a qualitative approach. The results of the research found that there are six dimensions in the implementation of E-Government, namely Data Infrastructure, Legal Infrastructure, Institutional Infrastructure, Human Infrastructure, Technology Infrastructure, and Strategic Thinking and Leadership. In Mekar Sari Village, the implementation of E-Governmentis quite good; however, there are still shortcomings in Human Infrastructure, particularly regarding community human resources who do not yet understand how to use the Open SID website. Additionally, in Technology Infrastructure, there are still limited facilities due to a lack of budget  

Dwi Prayoga; Isram Rasal

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study explores the application of digital marketing strategies to enhance business performance, using a case study of Garasi Poncol. The research focuses on the implementation of a website program within the context of digital marketing for a used car trading business. The Garasi Poncol website was developed by the author with support from the Kampus Merdeka MSIB program. The objective of this study is to understand how the Garasi Poncol website was designed and implemented to increase exposure and sales of used cars through effective digital marketing strategies. The research method employed is a case study, examining the development of the Garasi Poncol website from inception to launch, along with the steps taken to promote and optimize the site. The results indicate that collaboration between the author and MSIB facilitated the creation of a website that meets business needs by incorporating various digital marketing features and techniques. These findings offer valuable insights for entrepreneurs and web developers on leveraging online platforms to grow and promote their businesses.

Candy Candy; Alex Alex

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

Effective financial management remains a significant challenge for Micro, Small, and Medium Enterprises (MSMEs), including Moon Cafe, which previously operated without a structured system for recording cash flow. The lack of such a system impeded the ability to track financial performance and business development effectively. To address this issue, a web-based cash flow management system was introduced to improve transparency, accuracy, and efficiency in documenting financial transactions. Data collection methods such as interviews, observations, and documentation were employed to identify the needs and challenges faced by the business. The implementation results showed that the web-based system streamlined the process of real-time cash flow recording, organized financial data more effectively, and generated accurate and well-structured reports. Additionally, the system enhanced operational efficiency and offered greater financial management flexibility. With improved accessibility through digital devices, Moon Cafe can monitor its financial health more effectively and make faster strategic decisions, fostering sustainable business growth.

Dyah Ayu Dwi Kusumaingrum; Indah Adawiyyah; Agus Hermawan

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

Dyah Ayu Dwi Kusumaingrum; Indah Adawiyyah; Agus Hermawan

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

Benardi Benardi; Dadang Irawan; Arogya Christian Abhi Thama

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Personal financial management in the digital era is a crucial aspect affecting the economic well-being of individuals and families. Amidst global economic dynamics, financial technology development, and increasing daily needs, the ability to manage finances effectively has become increasingly essential. This research explores strategies and implementations for optimizing personal financial management in the digital era, focusing on financial literacy, financial technology use, and healthy financial habits. The research results indicate that financial literacy in Indonesia is still low, with a score of 57 below the global average (60), and the national financial literacy rate only reached 49.68% in 2022. On the other hand, financial inclusion has reached 85.10%, highlighting a gap between access to and understanding of financial matters. Financial technology (fintech) offers easy access but also increases the risk of debt without mature planning. A holistic approach to financial management includes financial literacy, forming healthy financial habits, and using technology to support financial management. This webinar aims to educate and promote implementing adaptive, responsive, and effective personal financial management in facing modern financial challenges.

Moch Rizky Khairul Rachman; Yanda Bara Kusuma

Jurnal Pengabdian dan Perubahan Sosial 2024 Lembaga Pengembangan Kinerja Dosen

It cannot be denied that the digital era has developed greatly in today's society, especially among teenagers. All groups from children to the elderly are technologically literate because the world has begun to evolve. This allows people to enjoy and maintain their motivation in following existing technological developments, including the fields of social media and e-commerce which cannot be separated from the Internet. Media advertising using Internet technology or other technological media is commonly referred to as e-commerce, which has the advantage of being able to carry out buying and selling activities between sellers, and applications using Internet technology to make online purchases. Usually, the e-commerce widely used by business players is Shopee.The appearance of the website is attractive and easy to understand, which is an important thing for the public to pay attention to in e-commerce. Nowadays, small and medium-sized business stakeholders are beginning to realize that society is showing more interest in online shopping, as consumers are also embracing the development of digital pursuit technology and no longer need to go to a shopping place to get the goods they want, what is offered in e-commerce is no less competitive