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Papilaya, Yeremia; Kramadibrata, Budi Santosa

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The author is interested in conducting research on the influence of promotion and product quality on purchasing decisions for Aerostreet products in North Kedoya. This study used quantitative research methods with a sample of 347 respondents. The results of this study show respondents strongly agree that promotion and product quality get a good value, evidenced by the positive influence on promotion and product quality on purchasing decisions in the results of this study. The conclusion of this study is that partial and simultaneous promotion and product quality have a positive and significant effect on the purchase decision of Aerostreet products in North Kedoya. This study has limited research on the place and variables used in the study.

Althafahreza Citra Zeptavio; Rahman Amrullah Suwaidi

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, UMKM experience problems in introducing these businesses to the wider community. The 30 KKN-Thematic group students in this case took the initiative to provide assistance to one UMKM that had just been established, namely the UMKM Sari Buah Maja. Branding assistance in the form of making logo and packaging designs to build a brand image, creating social media as a forum for these UMKM actors to market their products, creating content to attract consumer interest, and providing counseling regarding the importance of building a brand image for the products or services to be offered . Marketing activity assistance activities for UMKMs are very effective in increasing UMKM business capabilities. Assistance in building product branding makes the UMKM development process easier and UMKMs more confident in doing so.

Elfara Puri Fauziah; Alda Rizki Amalia; Noor Mustaqim; Fina Fakhriya; Erik Aditia Ismaya

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Audio visual learning is a learning that refers to an image and sound, so the two components will be processed together to be presented in a presentation, show, and also the required program of events. This study aims to conduct a literature review related to audio-visual learning media in elementary schools. The research method used in this study is the SLR (Systematic Literature Review) method. Data collection is done by documenting all articles that have similar research on the intended topic. The articles used in this study were 10 national journal articles obtained from the Google Scholar database using the Harzing's Publish or Perish application. Based on this research, it was found that this audio-visual-based learning media is highly recommended for use by teachers in the learning process. This audio-visual-based learning media is feasible and very good for use in the learning process for elementary school children.

Hendra Maulana; Hakim Bima Ardimas Alam; Abd. Ghofar; Ilham Rahmatullah; Abyansyah Hayyu Sarwono +1 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

Ade Chita Putri Harahap; Addilla Addilla; Nur Fadillah Butar-Butar; Lania Rojannah Siregar; Ivo Liza Miranda +2 more

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

Narcissistic attitudes usually develop in adolescence, where students are looking for self-identity and pay attention to their self-image. Second, social media and popular culture that highlight self-interest and public recognition can also reinforce narcissistic attitudes. Third, the impact of students' narcissistic attitudes can affect their social relations with other people, both in the family, school and community environment. In the school environment, students with narcissistic attitudes tend to pay less attention to the needs and feelings of others, and to focus more on themselves. This can make it difficult for these students to work together in groups or teams, because they tend to want to be the center of attention and take over decisions. In the long term, this can hinder students' ability to develop social skills and build healthy interpersonal relationships. In addition, students with narcissistic attitudes may also experience difficulties in maintaining their social relationships with peers. They tend to be less sensitive to other people's feelings and more easily see others as tools to achieve their own goals. This can cause conflict and tension in social relationships, as well as make it difficult for students to build closeness and trust with others.