Publication Search

This study aims to analyze the influence of Meta Ads, price, and product quality on the online purchase intention of digital products marketed through the Instagram account @cuantanpakamera. This study employs a quantitative approach. The population of this study consists of all 31,800 followers of the @cuantanpakamera Instagram account. The sampling technique used was purposive sampling, involving 125 respondents. Data analysis was conducted using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS) 22.0 for Windows. The results indicate that Meta Ads, price, and product quality variables have a positive and significant effect on online purchase intention. Meta Ads was identified as the most dominant factor influencing online purchase intention. The coefficient of determination (R²) value of 0.663 indicates that the independent variables are able to explain 66.3% of the variation in online purchase intention, while the remaining 33.7% is explained by other factors such as consumer trust, brand awareness, and so forth. This study emphasizes the importance of implementing effective digital advertising strategies and consistent product quality management to enhance consumer purchase intention in the era of social media-based marketing.

This article discusses the effect of digital advertising on consumers' purchasing interests, focusing on Angkringan Sedulur in Pekanbaru. This study shows that informative, attractive, and easily accessible digital advertising can increase consumers' purchasing interest, although its influence is still relatively weak compared to other factors. Through a case study of Shopee and Tokopedia users, it was found that effective digital marketing strategies can increase brand awareness and encourage purchasing. Therefore, Angkringan Sedulur is advised to develop innovative and relevant digital advertising, as well as utilize social media to reach more customers. This study emphasizes the importance of regular evaluation of the effectiveness of digital advertising to increase sales and customer loyalty.

Latar belakang: E-commerce telah berkembang pesat beberapa tahun terakhir ini, karena menawarkan berbagai kemudahan serta produk yang menarik perhatian konsumen untuk berbelanja secara online dalam memenuhi kebutuhannya, perkembangan ini juga di ikuti dengan metode pembayaran digital yang sangat bervariasi, salah satunya metode pembayaran yang saat ini popular dan di minati oleh berbagai kalangan masyarakat adalah shoppe paylater. Tujuan: untuk menganalisis penggunaan shoppe paylater pada karyawan PT.Shoetown Kasokandel dalam pandangan ekonomi islam. Metode: penelitian ini dilakukan secara kualititatif dengan wawancara secara intensif dan observasi di lokasi PT.Shoetown Kasokandel, beberapa karyawan diwawancarai dengan kriteria telah menggunakan shoppe paylater tiga tahun terakhir di e-commerce shoppe. Temuan: hasil penelitian menunjukan bahwa shoppe paylater digunakan karyawan untuk : (1) membeli barang yang di ingikan / atau menarik perhatian, (2) memanfaatkan atau tergiur promo dan diskon yang ditawarkan karena lingkungan atau iklan, (3) membeli barang secara kredit hanya untuk meningkatkan gaya hidup, karena batas pinjaman yang diberikan sangat besar bagi karyawan, (4) ketentuan persyaratan pinjaman shoppe paylater sangat mudah tanpa melihat kondisi keuangan. Kesimpulan: penggunaan shoppe paylater terjadi peningkatan konsumsi yang dilakukan karyawan sehingga meningkatkan prilaku konsumtif dikarenakan Shoppe paylater menggunakan sistem beli sekarang bayar nanti.