Publication Search

The rapid development of e-commerce and social media has encouraged the emergence of impulsive buying behavior, especially among students. Social factors and hedonic shopping motivation are thought to be the main triggers in making unplanned purchasing decisions. This study aims to analyze the effect of social influence and hedonic shopping motivation on impulsive buying behavior with financial literacy as a moderating variable in students of Departemenet of Management Class of 2024, Nusa Putra University. This research uses a quantitative approach with a survey mwthod. The sample consisted of 105 respondents selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, and analyzed using SPSS software version 25. The results showed that social influence, hedonic shopping motivation had a positive and significant effect on impulsive buying behavior. Meanwhile, financial literacy does not moderate the influence of social influence and hedonic shopping motivation on impulsive buying behavior in Generation Z Manaement Departement Studendent Class of 2024.

This study aims to examine the influence of lifestyle and hedonic shopping motivation on the buying interest of Shopee application users in Banjarmasin City.The research method used is quantitative method. The number of samples used by 106 respondents was taken by purposive sampling. Data collection using online questionnaires. Data analysis methods use descriptive statistics, instrumental testing, multiple linear analysis and hypothesis testing. This test uses the help of SPSS 26 statistical software.The results of this study show that lifestyle variables (X1) have a significant positive influence on buying interest variables. The hedonic shopping motivation variable (X2) has a positive influence on the buying interest variable. Based on simultaneous testing, lifestyle variables (X1) and hedonic shopping motivation variables (X2) on the buying interest of shopee application users together have a significant influence.    

  The purpose of this study is to analyze the relationship of Promotion to Buying Decision and Hedonic Shopping Motivation as intervening variables. The independent variable analyzed in this study is Promotion. The dependent variable analyzed in this study is Buying Decision. The intervening variable in this research is Hedonic Shopping Motivation. The sample used in this study consisted of 100 tourists from Grand Maerakaca. Sampling was done by purposive sampling method by distributing questionnaires. The data analysis in this study used the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results show that Promotion has a positive and significant effect on Buying Decision, Promotion also has a significant positive effect on Hedonic Shopping Motivation and Hedonic Shopping Motivation has a significant positive effect on Buying Decision. Another result of this research is that Promotion has a significant positive effect on Buying Decision Hedonic Shopping Motivation as an intervening variable.

This research aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Impulse Buying and Shopping Lifestyle. The research results show that Hedonic Shopping Motivation does not have a significant influence on Impulse Buying and Shopping Lifestyle with significance values of 0.835 and 0.793 (> 0.05) respectively. On the other hand, Promotion has a significant influence on Impulse Buying and Shopping Lifestyle with significance values of 0.004 and 0.000 (< 0.05) respectively. Additionally, Impulse Buying also has a significant influence on Shopping Lifestyle with a significance value of 0.000 (< 0.05). Path analysis reveals that the indirect influence of Hedonic Shopping Motivation is through Impulse Buying on Shopping Lifestyle is not significant, while the indirect influence of Promotion through Impulse Buying towards Shopping Lifestyle is significant. These findings emphasize the importance of promotional strategies in influencing consumer impulse shopping behavior and shopping lifestyles, and demonstrate the need for new approaches in understanding hedonic shopping motivations.  

This research  is motivated by the community  that  is currently dependent on  the  facilities provided by the internet  , with the  facilities provided by   the  internet   the community is able to meet  everything The desired needs, one of which is  online  shopping transactions.The purpose of this study was to determine whether there is a significant influence between price discounts and  hedonic shopping motivation on impulse purchases in consumers Shoppe_id students FEB PGRI University Semarang class of  2017  /2019. In conducting this research,  researchers are guided by  previous studies and the research method used is quantitative  research with the determination of data  sources using non-probability  sampling and accidental samling, for the  validity of the  data  researchers  took from the Student Administration Bureau which had been processed by researchers using SPSS 26. The results of  the analysis in  this study stated that the price discount (X1) sig value of 0.035 which means that  the price discount have a significant effect  on impulse buying (Y),  while for hedonic shopping  motivation (X2) shows a sig  value of 0.000 which means motivasi   hedonic shopping  has a significant influence on impulse buying (Y).

This research aims to examine the effect of shopping enjoyment, hedonic shopping motivation, and price discounts on impulsive buying tendency, and impulsive buying tendency on impulsive buying behavior with self-control as a moderating variable. The sampling technique was carried out using a purposive sampling method. The questionnaire was distributed online using google form. Respondents who filled out a valid questionnaire were 190 respondents of e-commerce users to continue data processing. Researchers used two testing applications, namely SPSS version 28 and Warp PLS version 08. The results showed that H1 shopping enjoyment has a negative effect on impulsive buying tendency, H2 hedonic shopping motivation has a positive effect on impulsive buying tendency, H3 price discount has a positive effect on impulsive buying tendency, H4 impulsive buying tendency has a positive effect on impulsive buying behavior, and H5 self-control does not moderate the effect of impulsive buying tendency on impulsive buying behavior.    

This research was conducted to determine the effect of the paylater and hedonic shopping motivation features on impulse buying and repurchase intention in Generation Z e-commerce Shopee users in Pasuruan Regency. This research was conducted on generation Z in Pasuruan district using the Shopee e-commerce, in 2023. The data collection technique used was a questionnaire which was distributed online via the Google form. The sample used in the study was 114 respondents with a purposive sampling method, namely determining the sample in which the people selected as the sample are in accordance with the purpose of conducting the research. In processing this research data is done by using the method of path analysis (Path Analysis).