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The development of the times not only shifts morality, but also makes behavior drift and tends to shift cultural values, where human life is now almost separated from the cultural heritage of ancestors. The culture of mutual cooperation has changed into an individualistic culture of life so that social concern and sensitivity are no longer part of life's needs. Shifts in cultural values and lifestyle also influence food consumption behavior. Where humans in this modern era are more inclined to consume food that is in accordance with the times. The choice is that for the sake of prestige, the legal status of food is no longer a consideration. Halal and haram are not a criterion. Islam as a religion pays attention to food consumption. In principle, food must be useful for human survival, as an ingredient to improve the quality of worship as an obligation for His servants to Allah, SWT. Therefore, consuming food must be sterile from uncleanliness because the substance, method of obtaining and processing the food before consumption must ensure that it is halal. Because, Islam views that food is closely related to human behavior, haram food contributes to human behavior to bring harm to other humans.

This research aims to find out how the acceptance of Korean drinks depends on the behavior of Muslim consumers towards halal soju. Soju is a drink that originates from Korea and can be intoxicating because it contains alcohol, which is prohibited by Islam for consumption. In Indonesia, especially the emerging city of Bandung, the halal soju drink is mojiso. Mojiso is a combination of words Mojito and Soju. This research uses descriptive qualitative research, to collection data using observations, interviews and documentation. The population in this research was student FEBI UIN K.H. Abdurrahman Wahid Pekalongan. The research results show that the majority of students accept and know about halal soju drinks, but there are also some who do not know about halal soju drinks in Indonesia. And there are students who want to try it but there are also those who still question the halal label on the drink. Basically all drinks consumed by humans are halal but can become unlawful due to certain conditions. It can be concluded that not everyone can accept halal soju because they are worried and still question the halal label on the drink. Haram drinks are drinks that Muslims are prohibited from drinking because the harm is greater than the benefits. Choose food and drink ingredients that are far from haram elements. Get in the habit of reading the composition of the ingredients on the packaging and choose a place to eat or packaged food with a halal label.