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This study analyzes the role of millennials and Gen Z in driving the growth of halal e-commerce in Indonesia. The global halal industry is projected to reach US$3.36 trillion by 2028, underscoring the importance of strengthening halal e-commerce in Indonesia, which has the largest Muslim population in the world (Kawsar, 2025). Millennials and Gen Z are the dominant users of the internet and digital marketplaces, thus playing a strategic role in expanding the digital halal economic ecosystem. This study uses a qualitative approach with literature studies and in-depth interviews with consumers and halal digital business actors. The analysis focuses on digital behavior, halal product preferences, and awareness of sharia economic principles. The results show that millennials and Gen Z contribute through three main roles. First, as smart consumers who show high preference and loyalty to certified halal products. Second, as creative business actors who create sharia startups and marketplaces with innovative digital marketing strategies. Third, as agents of change who promote digital halal literacy and strengthen public awareness of the importance of halal products and services. In conclusion, the role of these two generations is not only in consumption, but also in creating a sustainable digital halal business ecosystem, strengthening Indonesia's competitiveness in the global halal industry, and supporting national sharia economic development.

College students, as a dynamic group developing their identity, are often the first to adopt new habits and styles. Therefore, it is important to know how students assess halal products and to what extent students avoid banned products. This research aims to determine students' knowledge about halal literacy and preferences for boycotted products. The results of the research show that the majority of KH University students. A. Wahab Hasbullah understands halal literacy, students look at halal products before consuming them and the majority of students are in the category of rarely consuming products that are considered boycotted. This research uses qualitative and quantitative methods.

The purpose of this study is to determine the Halal Ecosystem and Halal Literacy in the development of Sharia Economic Halal Regulations. This study explains the halal ecosystem as a whole and what is included in the halal ecosystem. In addition, it also discusses halal literacy in Indonesia. Halal literacy is very important for all countries to learn to prepare people to face an ever-changing financial system. People will need a more economical understanding to actively participate in a global economy that tends to change. The data analysis method in this research uses qualitative-descriptive analysis. Qualitative research is carried out to build knowledge through understanding and discovery, so it is expected to reveal a variety of information that is thorough and full of meaning, but also does not reject quantitative information in the form of numbers. The results of this study are that the ecosystem needed in improving the halal industry refers to the supply, demand and enabler approaches. From the supply aspect, the existence of the Indonesian halal industry sector (food, tourism, fashion, medicine, media and renewable energy) has prepared various products that can be consumed by the public with a halal label. Government support provided, both as regulators, executors and evaluators, is needed as an enabler component in the halal industry ecosystem. Products from the halal industry itself are experiencing quite rapid development, the halal food and beverage sector, the financial sector, tourism, fashion, cosmetics and medicines, media and entertainment, as well as other sectors such as health care and education.

The number of MSMEs that have halal certificates is still far less than large industries, including MSMEs in Kedungsalam Village, Donomulyo District, Malang Regency. Based on these problems, the Accounting Department of Universitas Negeri Malang (UM) held a halal literacy activity for MSMEs. This halal literacy activity has never been obtained by participants before. The purpose of this activity is that in the future MSMEs in Kedungsalam Village can improve product quality through halal certification, so that they can survive and compete in the globalization era. This service activity is considered right on target, because MSME products that are not yet halal certified can register through the Halal Center at UM. The UM Halal Center has been officially established since early 2019 which has a role in providing services to the community's needs for halal certification, namely accompanying, fostering, and overseeing halal product guarantees.