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Countries with a Muslim-majority population, such as Indonesia, regard halal labeling as an important instrument in the food industry. For micro, small, and medium enterprises (MSMEs), halal labels do not merely indicate compliance with Islamic law, but also function as a marketing strategy to increase consumer trust and improve sales performance. This study aims to analyze the effectiveness of halal labeling in supporting the development of MSMEs in East Medan. The research employs a qualitative approach using a case study design. Data were collected through in-depth interviews, observations, and documentation involving culinary MSME actors and consumers, who were predominantly students. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings indicate that halal labeling serves as a trust signal that influences consumer interest and purchasing decisions, thereby indirectly contributing to increased sales. The effectiveness of halal labels is further strengthened by supporting factors such as price, taste, cleanliness, and business location. This study recommends strengthening halal certification assistance for MSMEs and integrating halal labeling with other marketing strategies.

The development of social media-based e-commerce, especially TikTok Shop, has created new challenges and opportunities in building customer loyalty, especially in the highly competitive local cosmetics industry. One of the most popular local brands is Emina, which targets young consumers with an affordable price approach and halal label. However, the level of customer loyalty is still a crucial issue that needs to be strengthened so that business sustainability is maintained. The urgency of this research lies in the need to understand how live streaming and halal labeling, as two relevant marketing strategies in the digital era, are able to shape purchasing interest that leads to customer loyalty. This study uses a quantitative approach with the PLS-SEM technique to test the relationship between variables with 115 TikTok Shop user respondents in Semarang City. The results show that live streaming and halal labeling have a significant effect on purchasing interest and customer loyalty, and purchasing interest is proven to mediate the relationship between the two variables and customer loyalty. These findings indicate the importance of integrating interactive visual approaches and religious belief values in digital marketing strategies for cosmetic products.

This study aims to explore how religious Muslim students interpret halal labels on product packaging and how these interpretations influence their consumption behavior. In the context of increasing awareness of halal product importance, halal labeling is not just a symbol of religious law, but also a guarantee of quality, safety, and trust. The research uses a descriptive qualitative method phenomenological approach, involving students from UIN Prof. K.H. Saifuddin Zuhri Purwokerto who were selected through purposive sampling. Data was collected through semi-structured interviews, literature study, and documentation, then analyzed using thematic analysis. The findings reveal that highly religious students tend to be more selective, careful, and responsible in choosing products, prioritizing those with halal certification even when priced higher. The halal label provides psychological comfort and certainty that the product aligns with Islamic principles. Additionally, a strong understanding of halal labels increases consumer loyalty and supports the growth of the halal industry through rising demand for certified products. Thus, the halal label plays a significant role in shaping the consumption patterns of religious Muslim students and contributes to the broader development of the halal industry in Indonesia.

This study seeks to examine how halal certification policies are implemented as a strategy to expand market access for food-based MSMEs in Dumai City. Using a literature review within a qualitative descriptive framework, the research explores the regulatory foundation, the Free Halal Certification Program (SEHATI), and the respective roles of BPJPH, local government, and MUI. Findings indicate that halal certification functions not only as a form of religious assurance but also as an economic tool that increases consumer confidence, widens the halal product market, and strengthens the competitiveness of local MSMEs. The SEHATI initiative in Dumai has effectively boosted business participation and raised public understanding regarding the significance of halal labeling. It has also contributed to turnover growth of up to 45%, empowered women-led enterprises, and reinforced Dumai’s positioning as a leading halal culinary destination. Despite these achievements, challenges remain, including a limited number of halal facilitators, inadequate digital literacy among business operators, and insufficient coordination across involved institutions.

The halal status and price of a product significantly impact purchasing decisions. For example, Kropinka. The products offered have received halal certification from the relevant authorities. On the other hand, Kropinka also has a price difference compared to commonly sold coffee in the market. However, the demand for Kropinka is very high, leading Kropinka farmers to state that they struggle to meet the demand due to the sometimes insufficient supply of Kropinka. This situation makes Kropinka a suitable subject for research. The research methodology employed in this study is a quantitative method. The quantitative research method involves a specific population or sample. The data collected utilize research instruments and data analysis employs numerical (statistical) methods aimed at hypothesis testing applied to examine significance and hypothesis results. The review of the t-statistic shows 1.96, indicating that H0 is rejected. For the probability value, observing the p-value of 0.05, H0 is rejected. Thus, it can be concluded from this research that Variables X1 and X2 have significant values due to the p-value of 0.05. Based on the results of the conducted study, the following conclusions can be drawn: 1. The halal label present on KROPINKA product packaging has a relationship and significantly influences the purchasing decision of KROPINKA products, as indicated by a significance level of 0.024 < 0.05. This evidence demonstrates that the presence of halal labeling on KROPINKA products provides a positive value that significantly impacts consumers' purchasing decisions. 2. The varied prices of KROPINKA products corresponding to the types of products have a relationship and significantly influence the purchasing decision, as indicated by a significance level of 0.000 < 0.05. This further proves that the price The diverse range of products from KROPINKA provides a positive value that has a significant opportunity to influence consumer purchasing decisions. Additionally, halal labeling and pricing have a relationship and simultaneously exert a significant influence on the purchasing decisions of KROPINKA products

Drug packaging not only serves as a protective barrier for pharmaceutical products but also functions as a strategic element in conveying information and ensuring consumer rights. This study is a literature review of five journals that discuss packaging innovation, legal aspects of labeling, consumer protection, and packaging design from both technological and regulatory perspectives. The aim of this study is to compare the dimensions of innovation, information, and protection in drug packaging. A narrative review method with a qualitative descriptive approach was used. The results show that innovations such as the use of adsorbent plastic and efficiency in packaging systems significantly affect product stability and production speed. Meanwhile, the inclusion of composition details and halal labeling on packaging serves as a form of consumer protection from health risks and rights violations. It is concluded that a multidimensional approach to drug packaging is essential in creating a pharmaceutical distribution system that is efficient, safe, and ethical.

Labeling halal is a way to provide information that helps consumers identify the halal status of products on their packaging. With this halal labeling, the product can be regarded as halal, offering assurance and legal protection in line with Islamic law. The aim of this study was to assess the impact of halal labeling on consumer purchasing decisions, using interest as an intervening variable for Moringa Sticks products. The sampling method employed in this study was Nonprobability Sampling, involving a total of 100 respondents. Several tests were conducted, including data instrument tests, classical assumption tests, path analysis, hypothesis testing, and concluded with the Sobel test. The findings of this study indicate that the halal labeling variable (X) and purchase intention (Z) as an intervening factor do not have a significant impact on purchasing decisions (Y) for the Moringa Stik product.

Rural economic transformation is a strategic step in improving the welfare of rural communities, especially in the era of globalization that drives intense market competition. One important aspect of this transformation is education and the implementation of halal production labeling. The application of halal labels not only increases consumer trust but also opens up opportunities for local products to be exported to global markets that increasingly emphasize product halalness. Education about the importance of halal certification at the village level becomes crucial in enhancing the quality and competitiveness of local products. Moreover, empowering communities through training and mentoring in the halal certification process can accelerate economic transformation. This research aims to analyze the impact of education and the implementation of halal certification on rural economic growth and identify the challenges faced in the process. The findings reveal that villages that have implemented halal certification experienced increased income, wider market access, and improved product quality. However, obstacles such as a lack of knowledge and high certification costs need to be addressed through more inclusive policies and government support.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

The purpose of this study was to determine the effect of Price, Word Of Mouth, Halal Labeling on Purchasing Decisions of Sabana Fried Chicken in Bekasi. The quantitative analysis assessment method is through primary data generated from distributing questionnaires online. The population in this study is the Bekasi community with a sample of 100 respondents. The data analysis techniques used in this study are Validity test, Reliability Test, Normality, Multiple Linear Regression Test, T Test (Hypothesis), F Test (Model Feasibility), Determination Coefficient Test. The results of the study partially the influence of Price has a positive and significant influence on purchasing decisions. partially the influence of Word Of Mouth has a positive and significant influence on purchasing decisions. partially the influence of Halal Labeling has a positive and significant influence on purchasing decisions. Simultaneously, it is known that Price, Word Of Mouth, Halal Labeling have a significant influence on purchasing decisions.

This study aimed to determine the effect of consumer behavior, word of mouth, and halal labeling on the decision to use Grab Food services. The population in this study are consumers who use Grab Food services. The sample in this study were 96 consumers who were obtained through the sampling technique with the Lemeshow method. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that consumer behavior, word of mouth, and halal labeling have a positive and significant effect on the decision to use grab food services. This research is expected to increase knowledge regarding consumer behavior, word of mouth, and halal labels in using Grab Food services and maintain good relations with consumers by maintaining the quality of products and services that can be used to make usage decisions.                                                                                                                              

This study aims to determine: (1) The Effect of Halal Labeling on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency and (2) The Effect of Brand Image on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency. This research is a quantitative research using an explanatory research model using a questionnaire as an instrument. The population in this study were respondents who had bought or used Ms glow products and respondents who used Ms glow products with a total sample of 120 respondents using a purposive sampling technique. Data collection techniques are primary data and secondary data. Testing the research instrument used the validity test and reliability test with SPSS 25. The research data analysis technique used the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that Halal Labeling has a positive and significant effect on Purchase Decisions. This is evidenced by the t-count or t-statistic, which is 2.234, which is higher than the t-table value, which is> 1.657. With p-values ​​of 0.027. Meanwhile, brand image also has a positive and significant effect on purchasing decisions because the t-count or t-statistic value is 8.123 which is higher than the t-table value, which is > 1.657. With P-values ​​of 0.000. Then Halal Labeling and Brand Image have a positive and significant effect on Purchase Decision of 80.0%.

This thesis is entitled The Influence of Halal Labeling, Design and Product Quality on Purchasing Decisions to Use Cosmetic Products in Students of the Faculty of Islamic Economics and Business, UIN Sulthan Thaha Saifuddin Jambi. This study aims to determine the effect of halal labels, design and product quality simultaneously and partially on cosmetic purchasing decisions in students of the Faculty of Islamic Economics and Business. The method used in this study is descriptive quantitative, in which the data collection researchers used observation, interviews, questionnaires and documentation. The number of samples in this study were 96 students, and using a non-probability sampling technique, is a sampling technique that does not provide an opportunity for every element or member of the population to be sampled. The results of the study show that the halal label, design and product quality have a positive and significant effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occur.

Cosmetic products are beauty products such as skincare or make up which are made from a mixture of chemicals and are generally used to beautify a person. Halal lifestyle has now become a trend in society causing the demand for halal products, for example cosmetic products to increase rapidly. In Indonesia, halal labeling or halal certification is carried out by the MUI after various checks have been carried out. The research objective is to see how the Muslim community views cosmetic products that meet halal requirements. The research method used is field research where the main focus of this research is to find out public perceptions of halal cosmetic products that occur in the field. The data used are primary and secondary data. Primary data obtained from interviews. While secondary data is obtained from literature sources that are relevant to the research discussed, both from books, journals and other sources that support this research. The results of the study show that there is a positive response from the community regarding halal cosmetic products. The perception that is most often conveyed is that cosmetic products that have received halal status can already be ascertained that their substance content is safe and their benefits can be guaranteed because they have received an MUI halal certificate and passed the BPOM test.    

The halal label is part of the product with product information the packaging. Companies must apply halal labeling on packaging because to provide certainty about the halal status of these products give confidence to Muslim consumers. Digital marketing form of business that carries out marketing and advertising of brands products throughout the digital world. the application of digital marketing through social media used companies can increase revenue and attract consumers. Honey picking tours have implemented halal labeling and digital marketing for honey products.The purpose of this research first to find out application of halal labeling to consumer buying interest and the second goal is  find out application of halal labeling to consumer buying interest in picking honey tours. This type of research used qualitative research using a descriptive approach. research instruments used by researchers in this research observation, interviews, and documentation.  From the results of the study was found the application of halal labeling in honey picking tours includes process for obtaining halal labeling on packaging. application of digital marketing to consumer buying interest using E-commerce. existence of digital marketing very large positive impact on companies, including increasing sub-sales, saving promotional power, facilitating communication between companies and consumers.