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This study aims to explore how religious Muslim students interpret halal labels on product packaging and how these interpretations influence their consumption behavior. In the context of increasing awareness of halal product importance, halal labeling is not just a symbol of religious law, but also a guarantee of quality, safety, and trust. The research uses a descriptive qualitative method phenomenological approach, involving students from UIN Prof. K.H. Saifuddin Zuhri Purwokerto who were selected through purposive sampling. Data was collected through semi-structured interviews, literature study, and documentation, then analyzed using thematic analysis. The findings reveal that highly religious students tend to be more selective, careful, and responsible in choosing products, prioritizing those with halal certification even when priced higher. The halal label provides psychological comfort and certainty that the product aligns with Islamic principles. Additionally, a strong understanding of halal labels increases consumer loyalty and supports the growth of the halal industry through rising demand for certified products. Thus, the halal label plays a significant role in shaping the consumption patterns of religious Muslim students and contributes to the broader development of the halal industry in Indonesia.

The Community Service Program (KKN) in Sukosari Village, Jumantono District, Karanganyar Regency, which will be implemented in August 2024, aims to overcome the problem of community service by focusing on preventing stunting and empowering MSMEs. The main problems identified include the high rate of stunting among children and limited knowledge and support for local MSME actors. The main aim of this activity is to increase public awareness regarding the importance of nutritious nutritional intake to prevent stunting, strengthen the branding of MSME products, and ensure that these products meet legality standards through the creation of a Business Identification Number (NIB) and halal certification. The method applied includes several strategic steps, namely making complementary food products in the form of spinach nuggets and fruit salad which are aimed at meeting children's nutritional needs and reducing the risk of stunting. In addition, information signs on stunting prevention were installed in strategic locations such as posyandu and village halls to increase public awareness. To support MSMEs, the KKN team also designs label and banner designs aimed at increasing the attractiveness and professionalism of products, as well as providing assistance in creating NIBs and halal certification so that MSME products can meet regulatory standards. The results of this activity show an increase in public knowledge regarding the importance of nutritious food and preventing stunting, as well as an increase in the ability of MSMEs to manage and market their products. MSME players benefit from new designs that increase the attractiveness of their products, as well as legality that expands market access. Qualitatively, this activity involved the active participation of 40 women in socialization and 15 MSME actors in the design and certification process, with full support from village officials and related agencies, which ensured the success and sustainability of the program.

In the modern era, consumers are increasingly concerned about the ethical and environmental aspects of the products they buy, especially Muslim consumers who adhere to Islamic principles such as halal certification. Halal certification and eco-labels are important factors that influence consumer purchasing behaviour, especially in Indonesia. This study aims to assess the influence of halal label, eco label, environmental knowledge, and religiosity on the purchase intention of Starbucks food and beverage products through green halal awareness and attitude, especially in the context of boycott in Indonesia. This study uses a quantitative approach with a causal research type, collecting data through Likert scales from 385 Starbucks consumers in Indonesia using non-probability sampling methods and SEM-PLS analysis with SmartPLS 4.0. The results showed a direct relationship between halal labelling, environmental knowledge, and religiosity with green halal awareness, as well as between religiosity and attitude, and between green halal awareness and attitude with purchase intention. However, there is no direct influence of eco-label and environmental knowledge on green halal awareness.

Purchasing decisions are one part of the consumer's response to whether or not to buy a product, from several factors that can influence consumers to buy a product where consumers consider halal labels and product brand images that are already known among generation Z women and halal awareness factors that consumers have when they want to make a purchase decision. This study aims to determine and analyze the influence of halal labels, halal awareness and brand image on the purchase decision of Wardah cosmetic products in generation Z Muslim women. The research method used is quantitative descriptive. The results showed that halal labels, halal awareness, and brand image had a positive and significant effect on the purchase decision of Wardah cosmetic products in generation Z Muslim women. In testing the classical assumptions of this study are normally distributed, heteroscedasticity does not occur, and multicollinearity.

The meaning of halal is permissible, while haram is not permissible (prohibited) according to Islamic law. Having a halal certificate can give confidence to companies in using or printing halal labels on product packaging or company premises. This study aims to find out how the influence of the halal label and halal awareness has on the purchase intention MSME products in the Bima City. The type of research used in this study is a type of quantitative research with survey methods. Collecting data by distributing questionnaires with a Likert scale to 100 respondents. Data was processed by statistical analysis using SPSS 20.00. The results showed that the halal label had a positive and significant effect on the intention to purchase MSME products in the Bima City and halal awareness did not have a significant effect on the intention to purchase MSME products in the Bima City. The contribution of this research is hoped that MSME actors will immediately take care of halal certificates so that consumers' interest in buying increases and products can be marketed outside the region so that the wider community can get to know MSME products from Bima city.

This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further. This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further.