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This study aims to analyze the influence of a halal lifestyle on consumer preferences in selecting Sharia-compliant retail products. The study employed a Systematic Literature Review method, reviewing various empirical and conceptual studies published between 2017 and 2025. The analysis focused on the relationship between halal awareness, religiosity, ethical consumption values, and Muslim consumer behavior in making choices about Sharia-compliant retail products and services. The results indicate that a halal lifestyle is viewed not only as a form of compliance with Islamic law but also as a social identity and a modern consumption pattern that influences consumer purchasing decisions. Consumers with high levels of halal awareness and religiosity tend to have a greater preference for Sharia-compliant retail products that guarantee halal certification, quality, transparency, and ethical values ​​in their business processes. Furthermore, trust, Islamic brand image, and marketing strategies based on Islamic values ​​contribute to strengthening consumer loyalty to Sharia-compliant retail. This research provides managerial implications for Sharia-compliant retail businesses to develop innovative, educational, and tailored marketing strategies to meet the halal lifestyle needs of modern Muslims.

The development of halal tourism has encouraged sharia hotels to provide services that are not only comfortable and functional, but also consistent with Islamic values and halal assurance. This study aims to analyze the integration strategy between sharia hotels and halal restaurants in increasing guest visits and satisfaction at Mangkuto Sharia Hotel Payakumbuh. This research employed a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving hotel management, operational employees, guests, sharia certification experts, and representatives of the local government. The data were analyzed descriptively and strengthened through strategic analysis using the Resource-Based View (RBV), Value Chain, SWOT analysis, IFAS-EFAS matrix, TOWS matrix, and Blue Ocean Strategy. The findings reveal that service integration was implemented through sharia-based operational policies, halal assurance systems in restaurant activities, and cross-departmental coordination between the front office, housekeeping, and food and beverage departments. This integration created added value in the form of physical comfort, emotional trust, and spiritual peace for guests. Internal hotel data also indicated an increase in occupancy rates from 26% in 2020 to 52% in 2024 following the implementation of the sharia concept and halal restaurant integration. Strategic analysis positioned the hotel in Quadrant I (aggressive growth strategy), supported by its halal reputation, Islamic organizational culture, guest trust, and its uniqueness as the first sharia hotel in West Sumatra certified by the National Sharia Council–Indonesian Ulema Council (DSN-MUI). The implication of this study shows that the integration of sharia hospitality can serve as a competitive product strategy rather than merely a compliance instrument, while also supporting the development of regional halal tourism.

This community service activity aims to increase the business capacity of the wood ear mushroom food MSME through integrated mentoring on business legality and access to financing. The subject of the activity was the Brother Farm MSME in Kediri Regency, which initially ran its business informally without adequate legality and had limited access to formal financing. The method used was a participatory approach with activity stages including: initial observation and problem identification, mentoring in creating a Business Identification Number (NIB), mentoring in understanding halal certification, mentoring in processing Fresh Food of Plant Origin (PSAT) permits, and education on access to financing through the People's Business Credit (KUR) scheme. Data collection techniques were carried out through observation, interviews and documentation, while data analysis used a qualitative descriptive approach by comparing conditions before and after mentoring. The results of the activity showed that the MSME successfully obtained business legality in the form of a Business Identification Number and Fresh Food of Plant Origin permits and experienced an increase in understanding regarding halal product guarantees and access to formal financing. This integrated mentoring had a positive impact on increasing consumer confidence, expanding market opportunities, and business readiness in accessing capital. Thus, this activity is able to encourage business transformation towards a more formal, structured and sustainable condition (SDG 8 and SDG 12) thereby contributing to increasing the competitiveness of food MSMEs.

This study critically examines the halal product certification process conducted by the Indonesian Council of Ulama (Majelis Ulama Indonesia, MUI) of South Sulawesi from the perspective of maslahah (public interest). The research is grounded in the urgent need to protect Muslim consumers, particularly in light of the growing consumption of both local and imported products that often lack clear halal status. While numerous studies have explored halal certification at the national level, there remains a significant gap in examining the regional dynamics and implementation of MUI fatwas, especially in South Sulawesi. This study aims to analyze the approaches employed by MUI South Sulawesi in determining halal certification and assess the extent to which maslahah serves as the guiding principle in their process. The research adopts a field research methodology with a descriptive qualitative approach and uses ushuliyyah (Islamic legal methodology) as its analytical framework. Data collection was carried out through observation, interviews, and documentation. The findings reveal that MUI South Sulawesi consistently upholds the principles of Islamic law in the halal certification process, emphasizing critical ingredients, production processes, and the cleanliness of facilities. Although the use of additives such as coloring and preservatives is permitted, it is contingent upon their halal status and freedom from impurities (najis). This approach reflects a moderate application of maqāṣid al-sharī‘ah, demonstrating adaptability to industrial developments while maintaining a cautious and principled stance. The study underscores the importance of transparency and education for business actors, and recommends further research focusing on post-certification supervision or comparative studies across regions. These findings offer valuable contributions to strengthening Indonesia’s halal assurance system based on the principles of public welfare.

Halal Product Processing (P3H) certification mentoring is a community service activity aimed at helping P3H training participants obtain halal certification in halal human resource competencies. The research was conducted by mentoring halal human resource participants around the KM 72A Rest Area. The method of this activity is PAR (Participatory Action Research) to be able to answer partner problems directly through a combination of knowledge transfer, field practice and ongoing coaching. Mentoring is carried out by training P3H participants by providing pre- and post-tests, as well as creating SiHalal accounts and of course uploading documents to the application. Conducting simulations in conducting halal verification and validation for assisted MSMEs. Training is carried out until P3H participants are eligible to receive certificates. The result of this service is the certification of P3H training participants, which is expected to provide added value for participants and the community around the KM 72A Rest Area and of course, public or buyer confidence in the sustainability of the halal zone at the KM 72A Rest Area

This study explores the concept and practical implementation of halal production in Micro, Small, and Medium Enterprises (MSMEs) through the lens of Islamic economics. Employing a qualitative literature review approach, it synthesizes findings from previous studies on Islamic production theory, halal assurance systems, and the economic role of MSMEs in Indonesia. The analysis reveals that halal production encompasses not only compliance with Islamic jurisprudence but also ethical, environmental, and social dimensions, emphasizing justice, transparency, and sustainability in business operations. For MSMEs, adopting halal production practices can strengthen consumer confidence, improve competitiveness in both domestic and global markets, and contribute to national economic resilience. Nonetheless, challenges persist, including a limited understanding of halal standards among entrepreneurs, high certification costs, and inadequate access to institutional and governmental support. Addressing these issues requires an integrated strategy involving collaboration among policymakers, halal certification authorities, and MSME actors. This study concludes that empowering MSMEs through education, digital innovation, and regulatory reinforcement is vital to achieving a sustainable and inclusive halal economy aligned with the principles of Islamic ethics.

Digital transformation has opened vast opportunities for the younger generation to engage in technology-based entrepreneurship. However, the low level of literacy regarding Sharia-based business among university students remains a major challenge in building a competitive halal startup ecosystem. This community engagement program aims to equip students with both conceptual understanding and practical skills in developing digital businesses aligned with Sharia principles. The program was implemented on May 10, 2025, involving 60 students from UNISKA, UMB, and Poliban. The method employed an educational-dialogical approach based on experiential learning, encompassing interactive seminars, technical workshops, and reflective evaluations. The training materials included the Sharia Business Model Canvas, halal design thinking, Islamic ethical digital marketing, as well as halal legality and certification. The program’s effectiveness was measured through pretest and posttest instruments, which showed a significant improvement in the average score from 58.3 to 82.7. These findings indicate that the program was effective in enhancing students’ understanding and readiness to become halalpreneurs. Furthermore, the experience fostered a transformation in students’ mindsets toward perceiving business as a means of worship and social contribution. The program is recommended to be replicated on a larger scale with cross-sectoral collaboration and support.

Muslim-friendly tourism (halal tourism) has become a global trend in line with the increasing number of Muslim tourists, both domestic and international. Ir. H. Djuanda Grand Forest Park (Tahura Djuanda), located in Bandung, is a popular natural and educational tourism destination frequently visited by Muslim travelers, yet it has not obtained official certification as a halal tourism destination. This condition raises a question of how far the available Muslim-friendly services can influence Muslim tourists’ perceptions. This study aims to analyze the effect of Muslim-friendly tourism services on the perceptions of Muslim tourists visiting Tahura Djuanda. The research employed a quantitative descriptive and inferential method with a population of 258,975 domestic tourists who visited during January–June 2025. The sample size was determined using Slovin’s formula, resulting in 100 respondents, with 59 valid responses collected through an online questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 27, including validity, reliability, and normality tests, as well as Spearman’s Rho correlation test. The findings reveal a significant relationship between Muslim-friendly tourism services (accommodation, halal restaurants, worship facilities, halal-supporting amenities, and tour guides’ understanding) and Muslim tourists’ perceptions, which cover aspects of self, perception targets, and environmental situations. Therefore, the better the Muslim-friendly services provided, the more positive the tourists’ perceptions of Tahura Djuanda. These findings highlight the importance of implementing Muslim-friendly tourism as a strategy to improve visitor satisfaction and strengthen the competitiveness of tourism destinations.

Halal certification is a strategic element in ensuring the quality of food products and building the trust of Muslim consumers. This study aims to examine the level of understanding of business actors regarding halal certification through a case study at the Padang Takana Restaurant in Medan City. Using a qualitative approach through observation and in-depth interviews, the results of the study indicate that there are still many MSME actors who do not fully understand the importance of halal certification, both in terms of law and its economic value. The obstacles faced include limited information, low digital literacy, and administrative procedures that are considered complicated. This study emphasizes the importance of government intervention in the form of education and assistance so that business actors can more easily access the halal certification process efficiently and affordably.

This study explores the role of halal certificates in increasing consumer confidence in food industry products in Indonesia. In a Muslim society and a global market that is increasingly aware of religious ethics and values, halal certificates are not only proof of halalness, but also serve as a signal of quality, safety and integrity of the producer. This research uses a qualitative approach through a literature study, by reviewing scientific articles, books, official reports, and relevant documents related to halal and consumer behavior. The results of the analysis show that halal certificates have three main roles: (1) as a credibility signal to reduce information asymmetry between producers and consumers; (2) as an instrument to reduce risk perceptions of ingredients, processes, and production ethics; and (3) as a brand communication medium that builds emotional attachment and social value. Consumers, especially millennials and Gen Z, demand halalness accompanied by transparency and education in the certification process. Halal certificates also strengthen product competitiveness in the global market, reflecting a religious lifestyle while being modern and sustainable. Therefore, industry players need to make halal certification a comprehensive brand strategy, while regulators such as BPJPH must continue to improve the transparency and effectiveness of the system.

The urgency of consumer protection in Sharia-compliant transactions has become increasingly prominent alongside the growth of the halal industry and rising public awareness of transactional justice based on Islamic principles. This study aims to formulate the theoretical and normative construction of consumer protection within the framework of Islamic law and to assess its compatibility with Indonesia’s positive legal system. Employing a normative juridical approach combined with a descriptive-analytical method, this research explores primary legal sources including Qur’anic verses, the hadiths of Prophet Muhammad (PBUH), and scholarly opinions found in classical and contemporary fiqh al-mu‘āmalāt literature, as well as secondary legal sources such as Law Number 8 of 1999 on Consumer Protection, fatwas of the National Sharia Council (DSN-MUI), and relevant academic literature. The analysis is conducted through content analysis to extract the values of justice, transparency, and balance of rights and obligations within contractual mechanisms. This study finds that core principles such as truthfulness (ṣidq), disclosure (bayān), and justice (‘adālah) constitute the essential foundation of consumer protection in the Islamic legal perspective. The prohibition of gharar (uncertainty), riba (usury), and tadlīs (fraudulent misrepresentation) is not merely a moral injunction but an integral safeguard mechanism for consumer rights. Furthermore, the institutional presence of supervisory bodies such as DSN-MUI and Sharia certification mechanisms has proven to be strategic, though they continue to face challenges in implementation, socialization, and consumer literacy. The findings also indicate a substantial opportunity for harmonizing Islamic legal principles with the national legal system within the framework of maqāṣid al-sharī‘ah. Therefore, this study recommends strengthening sectoral regulations based on Sharia principles, integrating fatwas into positive legal norms, and enhancing educational capacity for both business actors and consumers in order to realize ethical, equitable, and sustainable transactions.

Awareness of the importance of halal certification in Indonesia, especially among micro and small business actors (MSEs) in the food and beverage sector, is still low. This is in line with government regulations that require halal products for the Muslim majority community. The halal certification education program held in Panempam Village, Pamekasan, aims to improve the understanding and readiness of MSE actors in applying for halal certification according to the self-declare scheme regulated in the SEHATI program. This educational activity involved 20 MSE participants who attended discussion and training sessions to understand the concept of halal, the importance of certification, and application procedures in accordance with the latest regulations. Observations and interviews conducted in the initial stage showed a low understanding of MSE actors regarding halal certification procedures. However, after the education, there was an increase in knowledge and interest of participants to apply for halal certification. The results of this activity indicate that halal certification education can increase the awareness of MSE actors to produce safe, quality products that meet halal standards, which in turn will build consumer trust in local products. In conclusion, training like this plays an important role in encouraging MSEs to comply with regulations, increase product competitiveness in the market, and contribute to the regional economy. In the future, continued support in the form of technical assistance is expected to ensure the sustainability of the halal certification program among MSEs.

This study aims to analyze the Increase in Village Apparatus Capacity on the Level of Community Satisfaction with Administrative Services in Kundi Village (Special Study of Kundi Village, Simpang Teritip District, West Bangka Regency, Bangka Belitung Islands Province). The purpose of this study was to determine the increase in the capacity of village heads and Village Apparatus on the Level of Community Satisfaction with Administrative Services in Kundi Village, Simpang Teritip District, West Bangka Regency, Bangka Belitung Islands Province. The capacity of the Village Head and Village Apparatus of Kundi is seen from three indicators, namely, skills, abilities and quality of human resources. The research used a qualitative approach. The research informants numbered 11 people with 1 person as a key informant. Data collection techniques used interview techniques (based on interview guidelines), observation and documentation. Furthermore, data analysis was carried out qualitatively. The results of the study on the skill indicator, the Kundi Village Apparatus has carried out its duties and functions skillfully. On the ability indicator, the Kundi Village Apparatus has been able to manage data well and in accordance with the rules with community expectations. In the human resource quality indicator, the Kundi Village Apparatus has been able to describe the level of community welfare. This shows that there is an increase in the capacity of the Kundi Village apparatus compared to the previous year. The Kundi Village Apparatus has been equipped with training and education that supports the increase in capacity.

This study aims to assess the extent of business actors' understanding of halal certification in Pangkalpinang City. The research employs a qualitative approach, with data collected from micro, small, and medium enterprises in Pangkalpinang, involving eight UMKM actors as informants. The findings reveal that most business actors have a fairly good awareness of the importance of halal certification for their products. However, the limited knowledge possessed by UMKM actors regarding certification leads to a lack of clear understanding of the procedures and application process. This situation is caused by the lack of outreach efforts from relevant parties, particularly the Pangkalpinang City government. Therefore, the government needs to make extra efforts to provide socialization and education to business actors so they can clearly understand the flow and procedures for halal certification registration for their products. In addition, the role of Halal Product Assistants (PPH) is also crucial, as they are directly involved with the community

The main problem in the development of the halal ecosystem in Indonesia is the lack of understanding of business actors regarding the importance of halal certification and the process of obtaining it. This study aims to identify business actors' understanding of halal certification and to formulate effective strategies to increase their awareness and compliance. The research method used is a qualitative method with a case study approach and in-depth interviews with business actors who have participated in the Easy Way to Halal Certification for Micro and Small Business Actors. The results of the study showed that after attending the seminar, business actors' understanding increased significantly, especially in terms of the benefits of halal certification for business competitiveness and consumer trust. Business actors were also able to formulate practical steps to take care of halal certification. These findings indicate the importance of ongoing education and intensive mentoring so that business actors can implement halal certification effectively

Rural economic transformation is a strategic step in improving the welfare of rural communities, especially in the era of globalization that drives intense market competition. One important aspect of this transformation is education and the implementation of halal production labeling. The application of halal labels not only increases consumer trust but also opens up opportunities for local products to be exported to global markets that increasingly emphasize product halalness. Education about the importance of halal certification at the village level becomes crucial in enhancing the quality and competitiveness of local products. Moreover, empowering communities through training and mentoring in the halal certification process can accelerate economic transformation. This research aims to analyze the impact of education and the implementation of halal certification on rural economic growth and identify the challenges faced in the process. The findings reveal that villages that have implemented halal certification experienced increased income, wider market access, and improved product quality. However, obstacles such as a lack of knowledge and high certification costs need to be addressed through more inclusive policies and government support.

Education regarding the prevention of online gambling and drugs is a crucial step in building public awareness of the dangers posed by these two phenomena. Jorong Bayang Tengah, an area with a population consisting mostly of young families and teenagers, is the focus of this prevention effort. This program aims to provide an in-depth understanding of the risks of online gambling and drug abuse, as well as strengthening community social resilience through various educational approaches. The methods used include direct outreach, dissemination of information through print and digital media, as well as interactive discussions involving all elements of society, including traditional leaders, youth and security forces. Through this activity, it is hoped that collective awareness will be created to prevent and fight the practice of online gambling and drug abuse. Initial results from this program show an increase in public understanding of the negative impacts of online gambling and drugs, as well as the emergence of community initiatives to maintain a healthy and safe social environment. It is hoped that this effort can continue on an ongoing basis, so that Jorong Bayang Tengah can become a model for other regions in implementing similar prevention programs.

Micro, Small, and Medium Enterprises (MSMEs) in Sraten Village are not yet aware of the importance of business legality due to a lack of knowledge about business permits that are useful for expanding the market for MSMEs in Sraten Village. This activity aims to raise awareness among MSME actors in Sraten Village about the importance of business legality, such as the Business Identification Number (NIB) and halal certification, in order to expand the market and enhance competitiveness.  Based on observations, it was found that many MSME actors in the village still do not understand the importance of business legality.  To address this issue, socialization and assistance were provided in the registration of NIB using the OSS system. As a result, 28 business actors in the culinary field successfully registered and obtained their NIB. Additionally, halal certification was introduced to enhance consumer trust and expand access to the global halal market.  Through this education, MSME actors are expected to better understand and utilize business legality for the development of their businesses.  This activity concluded with a seminar featuring speakers to deepen the understanding of business actors regarding legality and halal certification.

This research was conducted with the aim for analyzing and mapping problems in the implementation of halal certification for micro and small enterprises (UMK) in Indonesia. This research uses a qualitative method with a literature study approach, namely by searching for articles via Google Scientist with the keywords halal certification problems, then reviewing and mapping the research findings obtained. The results of this research show that from the 12 papers reviewed, 4 (four) classifications of problems in the implementation of halal certification policies can be mapped, namely first, regulatory aspects, second, perceptions and behavior of MSE actors, third, knowledge aspects and fourth, support system aspects. The efforts put forward by researchers from the four problem maps are (1) carrying out evaluations and reviews of regulations, (2) carrying out comprehensive, systematic and measurable outreach and education efforts, and (3) improving existing infrastructure and personnel in the implementation of halal certification.

This research aims to increase sales of the "Cinta Rasa" project business through the implementation of Mandiri KKN which meets the established principles. Through analysis of local economic conditions, it was found that more than 50% of food sector business actors in Tuban Regency do not yet have halal certification, which has become a mandatory requirement following Law Number 33 of 2014. This research includes the stages of preparation, implementation, evaluation, reporting, and follow-up to Mandiri KKN. It is hoped that Mandiri KKN will be able to provide students with knowledge, skills and awareness of social life, as well as encourage innovation in the field of entrepreneurship. The focus of this research is increasing sales of the "Cinta Rasa" dent business through the implementation of halal certification, thus providing certainty of product halal status which increases consumer confidence and sales potential.