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This study aimed to examine the influence of promotional strategies and user-friendliness on consumer purchasing decisions on the ShopeeFood platform in Batam City. The research used a descriptive quantitative approach, involving 100 actively transacting respondents, selected through purposive sampling based on Lemeshow's calculation guidelines to ensure sample representativeness. Data were collected through a structured questionnaire and analyzed using a series of validity and reliability tests, classical assumption checks, multiple linear regression, and hypothesis testing using t- and F-tests. The research findings indicated that promotions contributed 42.4% to purchasing decisions, while user-friendliness contributed 26.0%. The coefficient of determination (R²) of 78.9% confirmed that these two variables collectively explained most of the variation in purchasing behavior. The results of the t- and F-tests confirmed that promotions and user-friendliness had a significant influence, both partially and simultaneously, emphasizing the importance of integrating effective digital marketing strategies and an intuitive application interface to drive consumer decisions on ShopeeFood in Batam City.

This study aims to analyze the contribution of business innovation in increasing repeat orders in micro, small, and medium enterprises (MSMEs), with a case study on Nelzz Juice operating in MMTC, Medan City. The research employs a qualitative case study approach, combining in-depth interviews with the owner and staff, direct observation of business operations, and documentation analysis related to business strategies and sales data. The findings indicate that the innovations implemented by Nelzz Juice cover several aspects, namely product innovation, service innovation, and digital marketing strategy innovation. Product innovation is carried out through the selection of fresh and high-quality ingredients, the development of creative menu variations tailored to consumer preferences, and appealing product presentation. Service innovation is reflected in the improvement of service quality, faster order processing, and enhanced friendliness and interaction with customers. Meanwhile, digital marketing innovation has proven effective in expanding consumer reach, increasing engagement, and promoting customer loyalty. The study confirms that the consistent and sustainable application of innovation not only enhances customer satisfaction but also directly contributes to an increase in repeat order frequency. Therefore, business innovation can be considered a key strategy for MSMEs to face market competition, maintain business sustainability, and support sustainable economic growth.

This study aims to determine the influence of tourist experience, service quality, and tourist attractions on revisit intention in Pancoh Ecotourism Village. This village is one of the developing ecotourism-based tourist destinations in the Special Region of Yogyakarta and attracts tourists through its unique nature and local culture. The research sample consisted of 100 respondents selected using a non-probability sampling technique with a purposive sampling approach, namely tourists who have visited Pancoh Ecotourism Village. Data collection was carried out by distributing questionnaires, then analyzed using the partial least squares structural equation modeling (SEM-PLS) method with the WarpPLS application version 8.0 to test the relationship between variables. The results showed that the variables of service quality and tourist attractions have a positive and significant effect on revisit intention. This indicates that improving service quality, such as friendliness, accuracy, and comfort, as well as the development of tourist attractions in the form of natural beauty, local culture, and supporting facilities can encourage tourists to revisit. However, the variable of tourist experience did not have a significant effect on revisit intention, which means that individual experience is not yet a major determining factor in influencing tourist decisions. These findings emphasize the importance of a destination management strategy that focuses on improving the quality of services and tourist attractions to strengthen the sustainability of Pancoh Ecotourism Village.

This study aims to analyze the influence of service quality, price, and store atmosphere on consumer purchasing decisions at the Rocket Chicken branch in Ngronggo, Kediri City. These three variables were chosen because they are considered to play an important role in influencing consumer behavior, particularly in the context of the increasingly competitive fast food industry. Service quality includes aspects of friendliness, speed, and accuracy of service provided by employees to customers. Price is considered in terms of affordability, suitability with product quality, and competitiveness compared to competitors. Meanwhile, store atmosphere includes cleanliness, lighting, layout, comfort, and the overall ambiance perceived by consumers when they are in the outlet. The research method used is quantitative with a survey approach. Data was obtained through the distribution of closed questionnaires to 130 respondents who are active consumers of Rocket Chicken at the research location. The data analysis technique used is multiple linear regression with the help of the latest version of SPSS software, in order to determine the extent of the influence of each independent variable on the dependent variable, namely purchasing decisions.The research results indicate that service quality, price, and store atmosphere significantly influence consumer purchasing decisions, both partially and simultaneously. These findings provide important implications for Rocket Chicken's management to pay more attention to these factors in formulating marketing strategies and operational management, in order to enhance customer satisfaction, loyalty, and appeal in the future.

This study investigates the differences in customer satisfaction levels toward the services of Bank Syariah Indonesia by employing a nonparametric statistical approach. Customer satisfaction is a critical benchmark in Islamic banking, as it not only reflects the quality of services but also the extent to which sharia compliance is embedded in financial practices. Given that satisfaction data are generally ordinal and may not fulfill the assumptions of normal distribution, nonparametric methods such as the Kruskal-Wallis and Mann-Whitney tests were selected as the primary analytical tools. This research adopts a qualitative library-based method by reviewing relevant literature, scientific articles, and previous empirical studies to construct a comprehensive understanding of customer satisfaction measurement within Islamic banking. The findings highlight that variations in satisfaction are influenced by multiple factors, including service speed, staff friendliness, accessibility of digital platforms, and clarity of sharia principles applied in daily operations. Results further suggest that demographic characteristics and service usage frequency significantly shape satisfaction differences across customer groups. Theoretically, this study enriches the body of knowledge on the application of nonparametric statistics in Islamic banking research, while practically, it provides actionable insights for Bank Syariah Indonesia in formulating adaptive service strategies. These contributions are expected to assist the bank in strengthening customer loyalty, enhancing competitiveness, and sustaining growth in the dynamic modern banking industry. Theoretically, this study enriches the body of knowledge on the application of nonparametric statistics in Islamic banking research, while practically, it provides actionable insights for Bank Syariah Indonesia in formulating adaptive service strategies. These contributions are expected to assist the bank in strengthening customer loyalty, enhancing competitiveness, and sustaining growth in the dynamic modern banking industry.  

Complementary therapy is increasingly receiving attention as an alternative approach in supporting the healing process and improving the quality of life of the community. One of the therapies that is popular among the people is cupping, which is known as a traditional method with a spiritual basis and extensive health benefits. This community service activity aims to introduce cupping therapy and increase public understanding of the basic principles, benefits, and safety aspects in practice. The activity will be carried out in August 2025 by directly involving the community through the method of health education lectures and case discussions in the field. The counseling material includes the history of cupping, medical indications, implementation procedures, and the importance of maintaining the cleanliness of the device and the therapeutic environment. People's motivations in choosing complementary therapy, especially cupping include affordable cost factors, therapist friendliness, family support, religious beliefs, and belief in the effectiveness of natural remedies. The results showed a significant increase in the knowledge and awareness of the community, especially students, regarding cupping therapy as part of a safe and beneficial complementary approach. The conclusion of this activity emphasizes that education about complementary therapies, especially cupping, can be an effective strategy in expanding public health insights and encouraging the wise and responsible use of traditional therapies.

The hospitality industry is experiencing rapid digital transformation, particularly with the widespread adoption of mobile ordering platforms in food and beverage services. This study seeks to examine how the use of a mobile ordering application affects staff–guest interactions at Semawis All-Day Dining, X Hotel Semarang. Employing a qualitative case study approach, data were collected through in-depth interviews, participant observation, and documentation. The findings demonstrate that the integration of mobile ordering has significantly reshaped patterns of engagement between employees and guests, shifting from service approaches that emphasize relational warmth, friendliness, and emotional connection to those prioritizing efficiency, accuracy, and practicality. Although this system improves operational effectiveness, many employees feel that opportunities to establish deeper bonds with visitors are reduced, while senior staff frequently report experiencing technostress due to the pressure of adapting to new technologies. Consequently, the quality of personalized service and the traditional “human touch” in hospitality is gradually declining, even though efficiency levels have increased. To mitigate these challenges, hotels implement flexible strategies such as hybrid service models, combining technology-driven efficiency with face-to-face interaction to preserve the essence of hospitality. The research underscores the importance of considering relational, cultural, and psychosocial dimensions when implementing digital transformation in hotels. It concludes that successful integration of mobile ordering relies not only on operational convenience but also on strengthening technological literacy, providing continuous training, and adopting a human-centered service orientation. By balancing innovation with human values, hotels can maximize digital benefits while maintaining authentic hospitality experiences that remain memorable and meaningful for guests.

Environmental issues are complex and increasingly important. This is also true in the industrial sector, particularly in the culinary industry. Currently, public awareness of environmental issues is increasing, leading consumers to consider eco-friendly factors in their daily lives. The concept of eco-friendliness in the coffee shop industry has become an increasingly popular trend. Especially in the food and beverage (F&B) industry, which plays a significant role in waste production, particularly plastic and food waste. Therefore, the concept of eco-friendly practices has emerged in the F&B industry. This can take the form of using environmentally friendly food ingredients, eco-friendly packaging, and the café concept itself, which conveys an eco-friendly image that can increase consumer purchasing interest. This is implemented by Fore Cafe and Coffee Galaxy Bekasi. This study aims to investigate how the eco-friendly concept is implemented and its impact on consumer purchasing interest at Fore Cafe & Coffee Galaxy Bekasi. The study employs a quantitative approach with a sample and population of 99 consumers of Fore Cafe & Coffee Galaxy Bekasi, selected randomly. The analysis uses validity tests, reliability tests, normality tests, and T-statistical test. The results of the research and data processing using SPSS version 25 showed that the Eco-Friendly concept had an effect on increasing consumer interest in purchasing Fore Cafe & Coffee Galaxy Bekasi, and certainly had a positive effect on environmental conditions.

The advancement of information technology has had a profound impact on education, including at the Universitas Bina Sarana Informatika (UBSI), where My Best, an elearning application, was created. With this program, users may participate in a variety of academic tasks, including online attendance, discussions, assessments, assignments, and course materials. But pupils continue to face usability difficulties. The System Usability Scale (SUS) technique is used in this study to assess the usability of the My Best program. The approach included 35 current UBSI students who have been using the My Best software for more than seven semesters. According to the assessment, the average SUS score was 70, which is considered to be rather high but still needs work in terms of interface usability and user-friendliness. As a result, although the My Best app is thought to be helpful in fostering learning, improvements are needed to enhance the whole user experience.

The study investigates the influencing mechanisms behind Shaoxing High School parents' purchase intentions regarding online courses for their children's education. It identifies three primary factors: convenience, social influence, and performance expectations. Convenience pertains to the ease of access, flexibility, and user-friendliness of online platforms, significantly enhancing parents' willingness to enroll their children. Social influence highlights the impact of recommendations from peers and community members, reinforcing parents' confidence in their choices. Performance expectations focus on parents' beliefs about the educational outcomes of online courses, emphasizing the importance of perceived effectiveness and quality of instruction. These factors reveal a comprehensive framework that educational providers can leverage to tailor their offerings, thereby improving enrollment rates and student success in online learning environments. The findings underscore providers' need to address these key dimensions to enhance parental engagement and satisfaction in selecting educational programs based on the sample population of 380 high school parents.

Batu Basurek is one of the cultural tourist attractions in Tanah Datar Regency that has high historical value. As a tourist destination, Batu Basurek attracts both domestic and international tourists to learn more about the culture and historical heritage. However, the facilities at this location still do not meet the standards that should be possessed by a cultural tourist attraction. This research aims to analyze the level of importance and performance of tourist facilities in Batu Basurek.This research uses a quantitative descriptive method with a survey approach, where a questionnaire is used as a data collection tool. The analysis technique applied is Importance Performance Analysis (IPA) to measure the gap between the level of importance and the performance of tourist facilities. This research was conducted from January 14 to 20, 2025, with a total sample of 131 respondents.The research results show a gap between visitor expectations and the actual condition of the tourist facilities. The Total Suitability Index (TSI) of 152% indicates that the performance of the tourist facilities still needs improvement. Some attributes that require primary attention are hotels (69%) and prayer rooms, toilets, and trash bins (66%), as despite being considered important by visitors, their performance is still inadequate. Meanwhile, the friendliness of the community (73%) and restaurants (68%) show quite good performance and need to be maintained. Tourist attractions (62%) and souvenir shops (63%) provide quite high satisfaction levels, even though their importance levels are relatively lower. As for attributes like travel agents (61%) and information centers (61%), they are not the main priorities for improvement.

This study aims to analyze the effectiveness of marketing strategies and services at Sahid Raya Hotel Yogyakarta in improving customer satisfaction and competitiveness in the hospitality industry. The research employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. The findings indicate that digital marketing, such as social media and promotions on online platforms, significantly contributed to a 20% increase in occupancy rates within one year. Additionally, high service quality, including responsive service and staff friendliness, directly impacts customer loyalty. The main challenges identified include maintaining service quality amidst rising occupancy and intense competition. The study concludes that a combination of digital marketing strategies and effective service management is key to the hotel's success. Recommendations include strengthening customer loyalty programs, staff training, and continuous innovation to meet the demands of a dynamic market.

: This study aims to determine: (1) To determine and analyze the quality of service of the Diario Shop Banjarmasin Branch (2) To determine and analyze what things need to be developed and improved at the Diario Shop Banjarmasin Branch so that customer satisfaction increases.This research employs a qualitative survey approach, collecting primary data through interviews, observations, and documentation. However, the implementation of activities so far has been deemed not fully aligned with the expected objectives. Therefore, to ensure the smooth progress of the work, improvements need to be made. The quality of service carried out by Toko Diario Banjarmasin Branch, in order to increase customer satisfaction and increase sales turnover which is still not stable, but has progressed from  month to month. The results of this study indicate: (1) Diario Shop Banjarmasin Branch meets customer satisfaction with timeliness, accuracy of service quality, courtesy, friendliness, and comfort. Diario Stores have carried out service quality in accordance with good service criteria.  (2) We recommend that Toko Diario needs to develop more facilities and make several upgrades to its sales in order to improve service quality by providing clear and detailed product information to increase customer satisfaction.

This study analyzed the influence of five large personality dimensions—extraversion, friendliness, openness, caution, and emotional stability—on creativity and its implications on the performance of members of the amphibian and reptile-loving community in Surabaya. Using the quantitative approach and Likert questionnaire, the study found that openness and extraversion had a significant positive effect on creativity, which had an impact on improving the performance of community members. High creativity supports innovation in preservation, care, and education. These results suggest the importance of personality character management to encourage creativity and community effectiveness.

The success of a hospital in carrying out its functions is marked by the results of quality service. In order for this to be realized, a hospital should be managed professionally by competent human resources and the availability of supporting facilities and infrastructure. One of the factors that influences the success of a hospital is good service quality. Quality health services are health services that can satisfy every user of health services. Another problem faced by partners is negative views of nurses, such as being rude, unfriendly, or unprofessional, which still often appear in the community. When friendliness and attention are absent, a climate of discomfort and reluctance to interact is created, resulting in suboptimal service. Health service providers, in addition to having professional ethics, also need to have good "manners" or etiquette in providing services to service users in this case patients or their families. The importance of the manners possessed by health workers in supporting service quality at Kardinah Hospital, Tegal City because health workers are the spearhead of services provided by the hospital to customers. The success of a hospital in carrying out its functions is marked by the results of quality service quality, one of which is the service provided by health workers

The quality of service provided at the Check-in counter is an important factor that affects passenger satisfaction to choose an airline. The quality of service at the Check-in counter includes speed of service, friendliness of officers, availability of necessary information, clarity of procedures, and quality of facilities and equipment provided. The quality of service at the Check-in counter can affect the image and reputation of the airline in the eyes of the public. If the quality of service at the Check-in counter is poor, passengers tend to give negative reviews and potentially damage the image of the airline.  This study aims to determine whether there is an influence and how much influence the quality of Check-in counter service on customer satisfaction of Wings Air at Rahadi Oesman Ketapang airport. This study used quantitative methods, with sampling techniques in this study using Purposive Sampling techniques. The data collection technique uses a questionnaire with measurements using the Likert scale. The results of the study show that the quality of Check-in counter service affects passenger satisfaction. This can be proven by the results of significant values of 0.00 < 0.05 and T Test 13,596 > 1.661. The value of the Coefficient of Determination (R2) is 0.654 This means that the relationship between the independent variable and the dependent variable is 65.4%..