Angela Merici Wahyuningtyas; Antonius Aru Hadi Eka Sayoga
Tuntang District, Semarang Regency, has vast and diverse cultural and artistic potential, encompassing both contemporary and traditional forms. However, its artistic development has not been optimally explored. This study aims to analyze artistic preferences, sources of introduction, motivation, and formulate a pentahelix-based arts development strategy for junior high school students in Tuntang. Using a qualitative descriptive approach, data from 98 respondents was collected using stratified random sampling. The results showed that acting was the primary preference (41%), followed by dance (33%), driven by the motivation to improve their economic well-being through the entertainment world. Schools were found to be a key player in arts introduction, with 81% of respondents being exposed to arts through school assignments and facilities. Motivations varied, ranging from economic incentives (opportunities for independent income), to leisure time (positive recreation), to intrinsic motivation and the preservation of family traditions. However, this research identified a critical juncture in the risk of cultural exclusivity that could marginalize certain groups. As a solution, a short-term development strategy was formulated through strengthening extracurricular activities, and a medium-term strategy through the establishment of a pentahelix forum. Synergy between students, schools, families, communities, government, and the business world is essential for transforming traditional arts into cultural tourism attractions that can improve community welfare while maintaining the sustainability of intangible cultural values.