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MSMEs need to provide opportunities for local entrepreneurs and utilize local resources to help stimulate economic activity and increase the competitiveness of a region as a whole. Based on the problems mentioned above, it is necessary to hold training on the use of digital marketing tools and socialize the processing of business permits for micro, small and medium enterprises (MSMEs) in Pagak Village, Banjarnegara Regency as a solution. In the socialization process, an MSME association was also formed whose members were active in the business world in Pagak Village. All presenters have tried to provide all the knowledge about the digital marketing and bookkeeping process for MSMEs and various interesting things regarding business licensing, so it is hoped that the entrepreneurial knowledge provided can be directly applied by the MSME community, especially in Pagak Village.

This research aims to determine the influence of knowledge of entrepreneurship, information technology and self-affecacy on the interest in entrepreneurship in students of the Faculty of Economics and Business, University of August 17, 1945 Semarang.  The population in this study was 339 students of the Faculty of Economics and Business, University of 17 August 1945 Semarang.  The sample size is 80 students with sampling techniques using proportionate ramdom sampling. Analaisis technique uses multiple regression findings from this study firstly entrepreneurial knowledge, information technology and self-affecacy have a positive and significant effect on the interest in entrepreneurship and secondly entrepreneurial knowledge, information technology has a positive and significant effect on self-affecacy.

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. One of the problems faced by MSMEs Dapoer Cesky is a lack of knowledge and understanding of the benefits of branding, they do not have a good entrepreneurial spirit and they have not received training or assistance regarding technical branding strategies. Assistance and development through product re-branding is carried out in several steps, namely surveys and designing logos and supergraphics. It is important for MSMEs players to understand that the branding of a product is the single most important factor to ensure its successful use by the general public or other target markets. This is because according to marketing techniques, branding functions as a means to evoke positive consumer perceptions.