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Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in accelerating regional economic growth and improving community welfare. However, MSMEs in North Sumatra Province continue to face various challenges, particularly limited access to capital, low adoption of digital technology, and insufficient business assistance. This community service program aims to strengthen the MSME ecosystem through integrated empowerment initiatives, including facilitating access to financing, enhancing the use of internet-based technologies, and improving the capacity of MSME actors. The methods applied include business mentoring, training activities, and analysis of MSME performance in both short-term and long-term perspectives. The results indicate that expanded access to capital and increased adoption of digital technology contribute positively and significantly to MSME income growth in both the short and long term. Interestingly, the absence of guidance, training, and extension services shows a positive correlation with income in the short term but has a significant negative impact on business sustainability and stability in the long term. Furthermore, reliance on bank loans consistently demonstrates a significant negative effect on MSME performance across both analytical periods. These findings highlight the importance of building a sustainable MSME ecosystem through continuous mentoring, improved financial literacy, and adaptive digital transformation to ensure long-term business resilience.

This community service activity was carried out in Walay Village, Abuki District, Konawe Regency. The purpose of this service activity is to foster a new enthusiasm for entrepreneurship for business actors through digitalization to increase MSMEs. The delivery of the service material that we carry out is divided into three stages, namely preparation, counseling/training and discussion. In the preparation stage we collect data from MSME partners to study the situation and conditions of the partners. The results of the evaluation, MSME business participants in Walay Village were grouped based on the use of digital marketing in doing business, namely: As many as 61.90% or 13 participants in MSME digitization activities, did not really understand the use of digital technology in doing business. and there were 38.10% or 8 participants in the MSME digitization activities who had used marketing methods by accepting orders via digital, in this case social media, where social media is Facebook and WhatsApp