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Analytics

Alvina Deshamti; Agung Putra Mulyana

International Journal of Social Sciences and Communication 2025 International Forum of Researchers and Lecturers

This study aims to analyze digital communication planning through Instagram to market MAKA Cavalry products at the MAKA Showroom in Gading Serpong . As a local automotive company producing electric motorcycles, MAKA Motors faces significant challenges from competitors and the importance of building brand awareness through digital media. The study used a qualitative approach using Regina Luttrell's Circular Model of SOME (Share, Optimize, Manage, Engage) as the foundation for its digital communication strategy. Data were collected through participant observation, in-depth interviews, and documentation of the activity of the @ makamotorsgadingserpong_vina Instagram account. The results show that a structured digital communication plan through Instagram can increase visibility, audience interaction, and brand image of MAKA Cavalry products. The strategies implemented include creating relevant and visually appealing content, optimizing posting times and hashtags, consistent account management, and encouraging audience engagement through two-way interactions. This study highlights the importance of evaluating Instagram insights and adapting content to suit the needs of the target audience. These findings can serve as a reference for the local automotive industry in optimizing social media as a marketing tool for environmentally friendly technology-based products.

Nofri Y Naihati; Ida Bagus Anggapurana Pidada

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

Tourism is one of the most important economic sectors in the world, contributing significantly to state revenue and improving people's welfare. The tourism industry has grown rapidly in recent decades, with the number of international tourists continuing to increase. The general objective of this study is to develop a deeper knowledge and understanding of the impact of uncontrolled tourism on the sacredness of Bali's nature and culture, as well as strategies for developing sustainable tourism in Bali. The type of research used by the author in examining the problems in this study is normative juridical research. The conclusion of this study is a legal review of the protection of natural and cultural heritage in Bali Province is regulated in several laws and regulations such as Law No. 5 of 1990 concerning the Conservation of Biological Natural Resources and Ecosystems. In addition, cultural protection in Bali has also been regulated in several laws and regulations such as Law No. 11 of 2010 concerning Cultural Heritage. This legal review will also discuss the implementation of laws and regulations related to the protection of natural and cultural heritage in Bali. The Bali provincial government's policy on the protection of natural and cultural heritage, namely the policy on the protection of natural heritage is regulated in the Governor's Regulation or Pergub No. These include Law No. 97 of 2018 concerning the Limitation of Single-Use Plastic Waste, Governor Regulation No. 45 of 2019 concerning Bali Clean Energy, Governor Regulation No. 48 of 2019 concerning the Use of Battery-Based Electric Motorized Vehicles, and Governor Regulation No. 8 of 2019 concerning Organic Farming Systems. Cultural heritage protection policies are regulated by Law No. 10 of 2010 concerning Tourism, Regional Regulation No. 2 of 2023 concerning the Bali Provincial Spatial Plan (RTRWP), the Designation of Cultural Heritage Areas in Bali, such as Ulun Danu Batur Temple and Lake Batur, the Subak Cultural Landscape and Temples in the Pakerisan Watershed, and others.

Karminto, Karminto; Priyanto, Kaleb; Heru Palmiyanto, Martinus; Hari Priyambodo, Bambang; Suhartoyo, Suhartoyo +1 more

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

Wonogiri Regency, Central Java, is famous for its large number of residents who work as breeders, especially sheep/goat breeders. The feed for goats/sheep breeders in Wonogiri district is sourced from weeds. However, the enumeration was still done manually using a sickle, so the enumeration process was ineffective because it required more time and effort. Through this community service scheme, the process of making a machine for chopping weeds is carried out which will later be used as fodder for goats/sheep, especially in the Wonogiri area. The machine is driven by an electric motor and there is a chopping knife which is designed to be more effective. The results of this community service program show that the increase in sheep feed production increased from 200 kg/day before using the machine to 350 kg/day or an increase of up to 75% when compared to without the chopping machine.