Nadila Aprilia Ramawati; Sinta Rizkiana; Roikhan Roikhan; Siti Nur Aisyah; Nisa Nuur Hidayah
This study aims to find out the influence of the implications of E-Commerce and Fintech on changes in consumption patterns of generation z. In this study, a quantitative approach was used with the data collection used to distribute questionnaires to users of the Shopee and BRImo applications in Bojonegoro Regency with techniques Purposive sampling, a sample that is taken based on certain criteria or characteristics chosen by the researcher. The results of the study show that E-commerce has an effect on changes in the consumption pattern of generation z in Bojonegoro Regency. Meanwhile, Fintech has no effect on changes in the consumption pattern of generation z in Bojonegoro Regency.