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The company distinguishes itself from other retail stores through its unique approach, particularly in managing minimarkets by adhering to sharia principles in employee management. Ecommerce Reny Swalayan-ku merges traditional self-service elements with modern technology, positioning itself as a platform that facilitates the online purchase of daily necessities. The platform features user-friendly mobile applications and websites designed to streamline transactions, offering a variety of flexible payment options to enhance the shopping experience. Furthermore, goods are delivered using Reny Swalayan-ku own expedition service, with shipping costs calculated based on the distance from the customer's home to the minimarket. This research seeks to examine the impact of Service Quality, Discounts, and the Interactivity of Social Media Marketing on Shoppers’loyalty, with Online Trust serving as an intervening variable among users of Reny Swalayanku in Surabaya. An associative quantitative research methodology was employed, utilizing data gathered via questionnaires distributed to 94 respondents who are users of Reny Swalayan-ku Surabaya. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. The findings of the research suggest that Service Quality, Discounts, and the Interactivity of Social Media Marketing have a significant and positive impact on Online Trust. Additionally, Online Trust was determined to exert a positive and significant effect on Shoppers’loyalty. Moreover, both Discount and Social Media Marketing Interactivity directly and positively influence Shoppers’loyalty. In contrast, Service Quality does not demonstrate a significant direct impact on Shoppers’loyalty, indicating that its function may primarily serve as a foundation for establishing trust, which subsequently affects loyalty. These results highlight the critical role of fostering consumer trust through high-quality service, appealing discount promotions, and engaging social media interactions to enhance Shoppers’loyalty within the realm of retail e-commerce.

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.

The analysis of import duty policies on the protection of the local industry sector, especially in the context of cross-border e-commerce, has become very relevant amid the rapid development of digital trade. This study aims to evaluate the impact of import duty policies implemented by the Indonesian government on local industries and Micro, Small and Medium Enterprises (MSMEs). With increasing access to imported goods through e-commerce platforms, the challenges for local products are growing. New policies that regulate the amount of import duties, including the possibility of high tariffs, are expected to suppress the inflow of foreign goods that can harm domestic industries. Through this case study, it is hoped that an effective solution can be found to create a balance between the protection of local industries and ease of access for consumers in the digital era. The findings of this study are expected to provide better policy recommendations to support the growth of the domestic industrial sector.

The implementation of this community service involves one MSME, namely 'Mask and Furniture Wholesale Shop'. Located in Jayamukti Village, Central Cikarang District, Bekasi Regency or about 4.0 km from Pelita Bangsa University. MSMEs wholesale masks and furniture play a strategic role in meeting community needs, especially during the pandemic and changes in people's lifestyles that lead to online shopping. This service aims to examine the effect of training and e-commerce utilization in improving the competitiveness and operational efficiency of wholesale stores in this sector. Through training that focuses on the use of e-commerce platforms and internet-based marketing strategies, it is hoped that this training can evaluate the impact of digital transformation on the business growth of mask and furniture wholesale stores. The method used is a qualitative method, namely through a case study approach and in-depth interviews with MSME players, with the aim of analyzing the effectiveness of training that focuses on the use of ecommerce platforms and online marketing strategies. The results of the service showed that ecommerce training improved the ability of MSMEs to access a wider market, optimize business management, and increase sales. In addition, MSME players also face challenges such as technology adaptation and logistics management. This study provides recommendations on the importance of continuous training, technological infrastructure support, and collaboration between the government and e-commerce platforms to maximize the potential of wholesale MSMEs in the digital era..  .

In the rapidly growing era of digitalization, significant changes have occurred in consumer behavior, especially with the existence of e-commerce platforms and online marketing innovations. Today's consumers frequently browse for information about fashion products before making a purchase. Goals of the study to examine the impact of product searches on impulsive buys, Together with the relationship's moderating effect of flash sales, as well as sharia business perspective. Purposive sampling is a quantitative research method that is utilized. involving Shopee users in Bandar Lampung City. Data were collected using a Google Form-based questionnaire with a Likert scale. The findings indicated that the chance of making an impulsive purchase increased with the amount of time spent searching.. In addition, flash sales were shown to moderate this relationship, increasing impulse buying tendencies when found during browsing. These findings imply that the management of product browsing and flash sale offers needs to be considered in marketing strategies, taking into account the Shariah perspective to ensure fair and non-wasteful transactions.

This paper explores the impact of digital transformation on the economic growth of developing countries. It examines how the adoption of digital technologies such as ecommerce, mobile banking, and digital education can improve productivity, create new markets, and foster inclusive growth. Through a comparative analysis of case studies from various regions, the study highlights the opportunities and challenges faced by developing economies in leveraging digital tools for sustainable development.  

Collaborative filtering systems rely heavily on matrix factorization techniques, which often face scalability issues when handling large datasets. This paper presents an efficient parallel algorithm that leverages distributed computing to perform largescale matrix factorization. Experimental results show that our algorithm significantly reduces computation time while maintaining high accuracy. The approach has practical implications for recommendation systems, particularly in ecommerce and social media platforms.

This research was created to discuss the juridical review of the impact of the proliferation of online transportation partners. Indonesia has experienced an industrial revolution, based on the Big Indonesian Dictionary (KBBI), Industrial Revolution is divided into two words, namely Revolution and Industry. Revolution is change that occurs very quickly, while industry is an effort to carry out production. So in conclusion, the Industrial Revolution is an event that happened very quickly in carrying out production activities which were carried out using technological tools and something produced had added value. The proliferation of online transportation partners is an example of the results of the industrial revolution. There are five important variables to consider when evaluating an ecommerce website: interface, navigation, content, reliability, and technical. An interface is a type of application that connects users and facilitates financial and business transactions for the general public. The user interface provides ease of use for its users. One user interface that is currently popular in Indonesia is Go-Jek, an e-commerce application that makes it easier for users to purchase goods or services, whether transported or not. This research will discuss the impact of Go-Jek according to judicial review.

This community service activity shows that the Puskad business incubator as part of the community can remain closely connected with the community that gave birth to it. For example, the problem of poverty which continues to haunt social life must continue to be eradicated. This can be alleviated, for example, by entrepreneurship or business development. Meanwhile, business development continued to develop over time, resulting in the rise of social media. With this service, we can see that people must share knowledge and experience with each other so that we can develop together. Therefore, answers from academics to problems and society can be displayed here. Using the participatory action research method, it was found that the way to increase the younger generation's understanding and knowledge of social media is to start with interaction. The differences that arise from social media training can be seen through the accuracy of conveying information to the appropriate target audience, equipment and communication facilities between creative actors, and budget conditions to meet the training and creativity needs of the community. The results of content creator training for entrepreneurs are: 1) Improved Communication Skills; 2) Increased Brand Awareness; 3) Increase interaction with customers; 4) Increase Conversions and Sales; 5) Marketing Cost Savings