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Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam.  The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales

The purpose of this study is to examine the role of product knowledge, perceived benefit, and perceived ease of use on QRIS adoption intention for MSMEs in Semarang City during the Covid-19 pandemic. An associative quantitative approach was applied in this study. Population of this research are merchants in Semarang City’s traditional market. Empirical data were collected through questionnaires from 100 respondents and analyzed with SmartPLS 3.0 based on the SEM-PLS method. The results of this study confirm that product knowledge, perceived benefit, and perceived ease of use have a significant impact on the intention to adopt QRIS. The findings encourage the government to continue to accelerate the formation of a cashless society and increase public awareness of the benefit of digital payments in preventing the spread of the virus, especially the use of QRIS.

This community service aims to assist 25 Micro, Small, and Medium Enterprises (MSMEs) in the Ciung Wanara tourist location, Ciamis district, boost their sales turnover in 2022. The method is carried out by providing socialization, offline discussions, and training, as well as digital materials. Make-up. Micro, Small, and Medium Enterprises (MSMEs) are an important part of the Indonesian economy. This type of business is very stable, not affected by inflation, flexible, and not overly reliant on the macro-financial system. The role of digital marketing facilitates MSME actors' ability to provide information and interact directly with consumers, expand market share, raise awareness, and increase sales turnover. MSME actors in Ciung Wanara gain insight as well as depth of understanding into digital marketing as a result of this community service. They already have business Google accounts, Instagram accounts, and other accounts on social media to reach out to a larger viewer.

This paper aims to identify the determinant factors that trigger early marriage and strategies to prevent early marriage as a targeted prevention intervention in Semarang City. The method used is quantitative research using analytic descriptions. The results showed that early marriage in the city of Semarang was not caused by economic problems, but because of incidents of pregnancy out of wedlock. The main driving factors for early marriage related to this are psychological factors: 80%, social and social: 79% and culture in society: 77% and low knowledge related to marriage and sexuality: 61%. This study recommends the provision of comprehensive and inclusive Sexual and Reproductive Health Rights ( SRHR) education for all children, increasing public awareness in supervising violations of norms and values, increasing the capacity of Karang Taruna as part of the community's economic drive, increasing social bonds and family bonds in protecting children from the bad effects of promiscuity, improving the quality of education and the economy of early marriage actors through skills training through a smartphone and internet-based digital economy, as an effort to create jobs that are practical, economical and applicable.

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.

Sejak pandemi melanda pada awal tahun 2020, berbagai sektor perekonomian merasakan dampaknya. Dengan total 64,19 juta pelaku UMKM, sektor ini menempati 99,92% dari seluruh sektor usaha yang ada. Berdasarkan survei dari Katadata Insight Center yang dilakukan pada 206 pelaku UMKM di Jabodetabek, hanya 5,9% yang mengalami pertumbuhan positif. Sementara 82,9% lainnya merasakan dampak negatif berupa penurunan omzet.Output yang ditargetkan setelah adanya program Digitalisasi Marketing pada UMKM ini adalah meningkatkan insight serta awareness owner terhadap potensi jangka panjang dari pengaruh digitalisasi pada UMKM Cheese MeDengan adanya program Digitalisasi Marketing telah tercapai beberapa platform digital yang sudah bisa dioperasikan untuk kelangsung penjualan produk dalam UMKM Cheese Me yaitu Instagram, Grabfood, dan Tokopedia. Adapun packaging yang berubah dengan tujuan peningkatan produk yang ada. Selain itu, program ini juga memberikan beberapa ilmu dan strategi baru terhadap owner. Platform digital yang sudah tersedia nantinya akan tetap di monitoring oleh tim dan diawasi oleh ketua tim agar kualitasnya terus meningkat kedepannya.Program ini bertujuan untuk membantu meningkatkan proses penjualan dari segi teknis dan profit melalui digitalisasi marketing. Bermodalkan dengan pengetahuan tim tentang dunia digital, kami membuat beberapa platform online yang akan membantu dimulai dari proses marketing sampai proses penjualan secara online. Indikator keberhasilan jalannya program ini nanti akan dilihat dari perbedaan penjualan sebelum dan sesudah adanya program ini, serta peningkatan follower secara berkala, yang artinya masyarakat mulai lebih aware dengan adanya UMKM Cheese Me.    

Seiring dengan perkembangan zaman, teknologi informasi juga ikut berkembang pesat. Salah satu kemajuan teknologi informasi adalah dengan adanya internet. Adanya internet memudahkan mengakses sumber informasi yang ada di seluruh dunia. Pengabdian masyarakat (community empowerment) menjadi isu utama dalam program dan orientasi pembangunan nasional pada saat ini. Kegiatan peningkatan sarana jalan diupayakan melibatkan masyarakat secara aktif melalui Pengabdian masyarakat. Dalam kegiatan bimbingan UMKM Ayam Goreng Bu Sumarni, tujuan utamanya adalah untuk membangkitkan dan memberdayakan kembali UMKM lokal yang terkena dampak pandemi. Bimbingan yang dilakukan terdiri dari rebranding logo, kemasan, dan spanduk, kemudian juga memberikan materi mengenai pentingnya Brand Awareness pada sosial media, dan pemberian materi mengenai Instagram