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This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.

The increasing use of social media among students has raised concerns regarding its impact on academic performance and digital well-being. This study aims to examine the relationship between social media usage, student learning outcomes, and overall well-being in a digital environment. Using a mixed-methods approach, data were collected through surveys and in-depth interviews with high school and university students. The findings indicate that while social media can serve as a valuable tool for academic collaboration and resource-sharing, excessive and unregulated usage often leads to distractions, reduced academic performance, and negative effects on mental health. The study highlights the need for balanced social media engagement and the implementation of digital literacy programs to promote responsible usage. These insights contribute to the ongoing discussion on digital well-being and offer practical recommendations for students, educators, and policymakers.  

Masyarakat kini memiliki pandangan baru untuk melakukan pembayaran nontunai yang jauh lebih praktis, sistematis, dan aman dalam melakukan segala aktivitas transaksi berkat teknologi yang kini berkembang pesat. Beberapa orang mengetahui bahwa digital payment adalah bentuk uang elektronik yang dapat digunakan untuk melakukan berbagai transaksi. Dengan bantuan pendekatan technology acceptance model (TAM), penelitian ini bertujuan untuk mengetahui seberapa besar minat pengguna dalam memanfaatkan pembayaran digital di Kota Medan. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan menggunakan sumber data sekunder. Teknik pengumpulan data digunakan melalui artikel, e-book atau secara via online atau melalui website-website terpercaya tertentu. Hasil penelitian menunjukkan bahwa penggunaan digital payment lebih mudah dan efisien serta efektif ditambah dengan penggunaan digital payment yang bisa dilakukan dimanapun dan kapanpun. Selain itu, dengan menggunakan digital payment para pengguna banyak mendapat promo dan lebih murah dalam melakukan transaksi pembayaran.

Literasi digital di era society 5.0 sangatlah penting bagi masyarakat, dimana rancangan ini akan menjadi bagian utama dalam penerapan atau pemanfaatan teknologi digital. Pemanfaatan literasi digital ini juga sangat berperan penting dalam  pengetahuan dan keterampilan untuk menghadapi problematika literasi digital di era society 5.0 .Penelitian ini adalah jenis penelitian studi pustaka dengan mengunakan data sekunder yang berasal dari artikel jurnal nasional yang sesuai dengan topik penelitian. Hasil penelitian ini menunjukkan bahwa ada tiga strategi literasi digital yang harus dilakukan oleh masyarakat dalam menghadapi era society 5.0 yaitu 1). Berpikir kritis 2). Pemanfaatan teknologi informasi 3). Memahami digital culture.    

Literasi digital di era society 5.0 sangatlah penting bagi mahasiswa, dimana konsep tersebut menjadi komponen utama dalam penggunaan teknologi digital supaya dapat berjalan secara baik dan benar. Literas digital banyak dimanfaatkan dikalangan masyarakat terutama mahasiswa di era society 5.0, yaitu untuk memperoleh teknis pengetahuan dan keterampilan yang dibutuhkan saat penggunaan media digital di era society 5.0. Penelitian ini adalah jenis penelitian literatur review dengan menggunakan data sekunder yang berasal dari artikel jurnal nasional yang sesuai dengan topik penelitian. Hasil penelitian menunjukkan bahwa ada sembilan komponen literasi digital yang harus dikuasai oleh mahasiswa dalam menghadapi era society 5.0, yaitu social networking, transliteracy, maintaining privacy, managing identity, creating content, organising and sharing content, reusing/repurposing content, filtering and selecting content, serta self broadcasting .

Di era digital teknologi mulai berkembang pesat, hampir semua aspek dalam kehidupan menggunakan teknologi untuk mendapatkan informasi melalui internet. Maraknya penggunaan internet juga menimbulkan kejahatan yang berada pada dunia maya terus meningkat, salah satunya yaitu phising. Phising merupakan pesan elektronik yang mengatasnamakan entitas sah yang meminta verifikasi untuk mendapatkan identitas dari seseorang dengan teknik pengelabuhan. Kejahatan phising ini biasanya terjadi pada perusahaan keungan yang mengirimkan suatu situs web untuk dikunjungi. Metode yang digunakan dalam membuat yaitu metode studi literatur atau kepustakaan dengan menggunakan jurnal-jurnal terkait. Hasil perkembangan teknologi ini memang pesat banyak juga yang mencari informasi di internet tetapi tidak dipungkiri juga untuk masyarakat desa bagian plosok belum mengetahui adanya kejahatan ini, sehingga kita memberi arahan kepada masyarakat dengan sosialisasi terkait menggunakan internet harus berhati-hati dan teliti.

Perkembangan teknologi yang pesat menyebabkan terjadinya perubahan dalam berbagai sektor kebutuhan manusia salah satunya pada bidang bisnis. Adanya perubahan ke arah digital memberikan kemudahan bagi masyarakat untuk dapat menjual serta memasarkan produknya secara online dengan digital marketing. Problematik yang dihadapi usaha itu yakni yaitu kurangnya pemahaman mengenai pemanfaatan digital marketing sebagai media pemasaran produk. Metode  penelitian ini menggunakan pendekatan kualitatif. Hasil dari penelitian yang telah dilakukan diperoleh hasil bahwasannya pelaku usaha belum mengerti, akan adanya pemberdayaan digital marketing sebagai media pemasaran produknya secara maksimal. Oleh karena itu, perlu dilakukan adanya edukasi serta pelatihan  agar pemahaman digital marketing dapat terealisasikan secara optimal.  

This study aims to determine the effect of financial and digital literatures and financial management on the performance of UMKM. This research used quantitative research using associative approach. Data collection was carried out by distributing questionnaires to 30 respondents of UMKN business actors in Cilacap District. The data analysis method used is quantitative analysis using Path Coefficients Test, Modes of Goodness Test, and Hypothesis Testing. Path coefficient value of the influence of financial management on the performance of UMKM. The results of the linear test and the output of column coefficients and T-tables are known that financial management has a significant effect on performance as seen from the p value 0.005 <0.05. Good and correct financial management will provide benefits and advantages for  UMKM  actors.  Several  related  institutions  can  provide  financial  and  digital  literatures training assistance. Training not only provides theoretical knowledge but also provides activities such as workshops and mentoring continuously.

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

For more than a year, the Covid-19 pandemic has hit, causing many changes and giving birth to new norms and practices in the social, political, and economic order, both at the individual, community, institutional, state governance, and relations between nations. One of those affected is the office sector, but agencies are required to optimize performance without neglecting the health protocols set by the government. This study aims to determine the effect of workload and digital competence on employee performance at the Batang Regency Public Works and Spatial Planning Office. The population in this study were all employees of the State Civil Apparatus totaling 133 people. The sampling method is using a census. The data collection technique used a questionnaire and the analytical method used was multiple linear regression. The results of the analysis show that the workload has no significant positive effect on employee performance. The workload is an obligation that must be completed by employees following the specified time so that the level of workload does not affect employee performance. Digital competence has a positive and significant effect on employee performance. This finding implies that employees within the Batang Regency Public Works and Spatial Planning Office can operate digital devices.

The most noticeable impacts of the Covid-19 pandemic are school closures and online distance learning (PJJ). Online learning uses the Internet to provide teaching materials to students. Barriers to online learning are felt by both teachers and students, with streaming learning via Zoom sometimes having unstable internet connections. Another obstacle to online learning between teachers and students is the teacher-student relationship. You look nervous because you get stuck in the Zoom application. A barrier to online learning between students and parents is that it is difficult for working parents to tutor their children because they are working. The impact of online learning itself takes the form of reduced learning ability and changes in student behavior. The purpose of this non-research journal is that schools need new strategies to meet their post-pandemic educational goals. In order to overcome this, it is necessary to develop human resources by implementing education that reflects the cultural characteristics of the country. Education must respond not only to global requirements, but also to developments in digital technology.

Sustainable economic growth is one of the national development goals in Indonesia. Micro, Small, and Medium Enterprises (UMKM) play a crucial role in promoting sustainable economic growth; however, UMKM need to adapt to the developments in digital technology to compete and thrive in the market. The digitalpreneur community consists of UMKM practitioners who leverage digital technology to expand their businesses. This community can provide various benefits to its members, such as access to information and knowledge, business networks, and support for business development. This research employs a qualitative method with a case study approach. Data is gathered through in-depth interviews with informants. Based on the research findings, it is observed that the digitalpreneur community can contribute to sustainable economic growth in several ways, namely: 1) Enhancing the capacity and competitiveness of UMKM. 2) Improving market access. 3) Facilitating collaboration among UMKM.

Along with increasingly rapid technological developments, the use of digital literacy in the implementation of education is very much needed, especially in the era of the Covid 19 pandemic which requires all parties involved in the learning process to be skilled in the use of facilities and various platforms that can facilitate all learning activities. Therefore, the urgency in using digital literacy during the educational period during this pandemic is a top priority and a necessity. The purpose of carrying out this literacy study is to determine the urgency of using digital literacy in the implementation of education during the pandemic at SDN 106780 Sei Mencirem. The method used is literature study. The steps taken are identifying, reviewing, evaluating, and interpreting all available research that is relevant with a study of the urgency of digital literacy in the implementation of online education. The results obtained are that digital literacy is needed and a priority that must be developed in education, especially during the pandemic of online-based education, digital literacy in education is no longer just important but has become a necessity.

Kegiatan ini merupakan kegiatan pengabdian masyarakat implementasi manajemen teknologi, berfokus pada pengajaran dan implementasi aplikasi shopee, tujuan pada kegiatan ini adalah memberikan pemahaman dan ilmu pengetahuan mengenai penjualan online kepada masyarakat, kegiatan ini dilakukan di uinsu dan di rumah si pelaku usaha, Kegiatan ini menggunakan pendekatan pembelajaran pelayanan. Pembelajaran layanan  merupakan pendekatan menyajikan suatu penerapan praktis dari pengetahuan baru dan berbagai keterampilan melalui proyek/tugas terstuktur dan kegiatan lainnya. Untuk itu, tim menyajikan teori dan praktik secara berurutan. Teori disajikan pada awal pelatihan kemudian disusul dengan aksi praktik. Objek pengajaran menyiapkan gadget berbasis android dan melakukan pengecekan jaringan agar mudah mengakses internet. Kami sebagai tim berharap semoga dari kegiatan ini dapat meningkatkan ilmu dan wawasan dan tentunya pelaku usaha yang belum menggunakan teknologi dalam usahanya bisa menggunakannya karena kegiatan ini. Jadi tidak tertinggal dari pengusaha pengusaha lainnya apalagi diera digital ini semua manusia menggunakan digital dalam aktivitasnya.

This study aims to describe and analyze the effect of readiness for change and agile leadership on the dynamic capabilities of SMEs. Furthermore, this study also examines the influence of dynamic capabilities on strengthening the digital ecosystem of SMEs. If SMEs are ready to change and have agile leadership, it will increase their dynamic capabilities. This dynamic capability of SMEs will ultimately improve the lives and long-term sustainability of SMEs in the digital world. This type of research is explanatory research to analyze SMEs’ digital ecosystem improvement. This research uses regression analysis methods and path analysis in managing data. The sampling technique used non-random sampling with a purposive sampling method. Data were collected from 250 SMEs in Central Java through a questionnaire. The results of the study show that readiness for change and agile leadership can increase the dynamic capabilities of SMEs. The increasing dynamic capabilities of SMEs are proven to be able to strengthen the digital ecosystem for SMEs. The results of this study are expected to contribute to SMEs strengthening the growth of the digital economy in Indonesia. The urgency of this research relates to factors that can strengthen the SME digital ecosystem and contribute to improving the economy.

Usaha mikro kecil menengah (UMKM) mempunyai peran penting dan strategis bagi pertumbuhan ekonomi negara, baik negara berkembang maupun negara maju. Pada saat krisis ekonomi berlangsung di Indonesia, kemampuan UMKM untuk tetap bertahan di masa krisis ekonomi adalah bukti bahwa sektor UMKM merupakan bagian dari sektor usaha yang cukup Tangguh. Usaha Mikro Kecil dan Menengah atau UMKM merupakan bisnis yang juga memerlukan pengelolaan manajemen usaha terkait aspek-aspek fungsional usaha dan pengelolaan keuangan yang baik. Setiap bisnis akan membutuhkan pengelolaan usaha dan keuangn yang tepat agar bisnis tetap bisa berjalan dengan lancar. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang pengelolaan manajemen usaha dan keuangan sederhana dalam bentuk paparan dan diskusi terkait komponen-komponen dalam mengelola manajemen usaha dan keuangan.    

The current business era is experiencing massive changes due to the uncertainty of industry fluctuations and tight competition, making businesses enter the VUCA era. This makes business activists required to adapt to circumstances that are prone to change (Volatility), the uncertainty of circumstances (Uncertainty), circumstances full of complexity (Complexity), and floating circumstances (Ambiguity). Therefore, innovation is needed so that business actors remain active in facing the challenges of the VUCA era. Digital transformation brings many changes in the industrial world. Financial Technology has the potential to play a role in increasing financial inclusion and Business Sustainability. This study aims to systematically highlight the business model of financial technology from the relevant literature. The methodology used in this research is the study of literature. The results showed that the existence of Financial Technology has a positive impact on efforts to increase financial inclusion and Business Sustainability in the VUCA Era, which can be seen from the projected growth of Financial Technology, which has increased significantly. This research is expected to provide a view of the business world in observing the adoption of Financial Technology.

Dalam perkembangan teknologi di era sekarang ini memiliki pengaruh terhadap karakter seorang anak. Teknologi yang ada menjadi ancaman bagi generasi penerus bangsa, karena perkembangan teknologi membuat anak memiliki karakter yang buruk. Anak menjadi kecanduan bermain handphone tanpa konsep belajar. Padahal pendidikan sangat penting untuk kelangsungan hidup. Karakter baik yang dimiliki seorang anak juga akan berubah seiring berjalannya waktu akibat pengaruh negatif perkembangan teknologi yang disalahgunakan oleh individu tertentu. Yang terjadi di jaman sekarang ini, orang tua juga dengan mudahnya memberikan handphone untuk membuat anaknya pendiam padahal hal tersebut dapat berdampak buruk bagi sang anak. dan dari permasalahan yang terjadi perlu diketahui apa itu pendidikan karakter, tujuan pendidikan karakter, prinsip-prinsip pendidikan karakter, dan juga pengaruh teknologi terhadap pendidikan karakter.

Covid-19 pandemic that hit almost all countries and no exception beloved our country Indonesia, has resulted in destruction and the collapse of the community’s economy. At the same time there is information about the covid-19 virus that still needs to be questioned about the validity of the source. With the development of technology in today’s era, it is easier for us to filter information that has valid sources so that there are no misunderstandings about the information obtained. So on this basis, this study aims to develop a chatbot model regarding Covid-19 in a relevant and fast manner according to the questions and statements entered. Chatbot itself is an Artificial Intelligence-based program or we can call it a digital assistant, which can simulate user conversations or chats like humans through an application either based on Android or the web. By using chatbot technology, users can get valid and relevant answers whose sources are clear so as not to cause anxiety and also make it easier for users to get information about the Covid-19 virus.   Keywords: Covid-19; Technology; Chatbot; Artifical Intelligence