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UKM Batik Anisa encounters several problems including limited creativity and innovation to create new designs and iconic motifs that can represent regional characteristics, limited variations in batik color, limited market network, marketing strategies, and promotional media for batik products, limited knowledge about tourism and the important role of souvenir, and limited tools and materials that are relevant for initiating the development of new batik motif called pithecanthropus erectus (PE). This is innovative motif that has the potential to become iconic batik product of Ngawi. This activity aims to overcome problem faced by UKM Batik Anisa. Methods include counseling, discussing, training, and assisting. Results of the activity include innovations of new batik design and motifs (pithecanthropus erectus), variation of batik color through diverse combination of color, website to expand market networks, knowledge improvement concerning tourism and opportunities to create iconic souvenirs, and new tools to increase productivity of UKM Batik Anisa. Keywords: batik; design; iconic; pithecanthropus erectus.

Potential Attraction of Puri Mataram Sleman Yogyakarta Regency is a trending topic for tourists as a tourist destination in Sleman Regency with the cultural concept of Mataram kingdom. Located in Drono. Tridadi village, Sleman, Yogyakarta. The research is to find out the strategy for developing natural tourist attraction. This research is qualitative research, applying facts in the field. Attraction of Puri Mataram get attention of the Indonesian Vice President in managing through BUMDes Tridadi Makmur increasing the construction activities, additions and management of infrastructure facilities that are balanced with increasing quality of services provided, making Puri Mataram a natural tourist attraction as a leading tourist destination in Sleman Regenc. Methods of approaching tourism components 5A (Accessibility, Accommodations, Attraction, Activities Amenities). The conclusion of a quality and balanced development strategy pays attention to 3 main steps, namely short-term focused emphasis, medium term emphasizing consolidation and long-term focus on development.