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MSMEs are one of the strengths in economic development in Semarang City, especially in the food sector. However, food MSMEs are the first rank that have not registered a brand. The current rise in imitation and counterfeiting of brands has made legal protection of brands an important requirement in business development. The problem in this research is how to legally protect brand rights for food MSMEs in Semarang City. This research aims to provide knowledge to food MSMEs about legal protection of brand rights so that food MSME businesses can develop with legal certainty. This research uses an empirical normative juridical approach and is descriptive analysis. The results of the research were that the Department of Cooperatives and Micro Enterprises of Semarang City provided free brand registration facilities for MSMEs that were only supported, and many problems were found related to the legal protection of brand rights in the City of Semarang..

There are still many legal violations regarding personal data via the internet and also regarding the financial risks suffered by bank customers. There are regulations that protect bank customers who use internet banking from the threat of cyber crime and what legal measures can be taken by bank customers who use internet banking if the customer's personal data is not protected or their personal data is leaked. The research design or structure used by the author in this research is Library Research. There are several laws and regulations that regulate the personal data of customers and also banks and bank customers who feel disadvantaged due to the dissemination of customer personal information. That legal protection efforts have been made but have not reflected the principle of balance that is needed. Bank customers who feel disadvantaged due to the distribution of customer personal information used by third parties. The need for better legal protection for customers.