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Advances in digital technology have opened up significant opportunities for utilizing media as a tool for education, creativity, and religious outreach. However, the low level of digital literacy among the public, particularly the younger generation, means that the use of digital media remains largely limited to entertainment. This community service activity aims to enhance participants’ understanding and skills in utilizing digital media productively through the seminar “Halal Profits, Maximum Rewards through Digital Da’wah” at MWC NU Waru Sidoarjo. The method employed was Participatory Action Research (PAR) with data collection techniques involving observation. The results of the activity showed an increase in participants’ knowledge regarding digital da’wah, the positive use of social media, and halal economic opportunities through digital content. Additionally, participants demonstrated high enthusiasm and began to understand the importance of using technology wisely and productively. This activity is expected to serve as a first step in improving digital literacy, community empowerment, and the strengthening of Islamic values through digital media.

This study aims to analyze the influence of Meta Ads, price, and product quality on the online purchase intention of digital products marketed through the Instagram account @cuantanpakamera. This study employs a quantitative approach. The population of this study consists of all 31,800 followers of the @cuantanpakamera Instagram account. The sampling technique used was purposive sampling, involving 125 respondents. Data analysis was conducted using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS) 22.0 for Windows. The results indicate that Meta Ads, price, and product quality variables have a positive and significant effect on online purchase intention. Meta Ads was identified as the most dominant factor influencing online purchase intention. The coefficient of determination (R²) value of 0.663 indicates that the independent variables are able to explain 66.3% of the variation in online purchase intention, while the remaining 33.7% is explained by other factors such as consumer trust, brand awareness, and so forth. This study emphasizes the importance of implementing effective digital advertising strategies and consistent product quality management to enhance consumer purchase intention in the era of social media-based marketing.

Innovation in entrepreneurship is not only limited to the creation of new products or services, but also includes the development of more efficient business models, more effective marketing strategies, and new ways of managing resources. The film "Gampang Cuan" offers a compelling depiction of the dynamics of entrepreneurship and innovation amidst family economic pressures. A thorough analysis of the film can provide valuable insights into how the characters in the film face financial challenges through the implementation of innovative entrepreneurial strategies. The film depicts how urgent needs can spark creativity and drive individuals to seek solutions outside conventional paths, resulting in small innovations that have a significant impact on their financial condition. This study aims to identify and analyze the various forms of entrepreneurial innovation that appear in the film, and how these innovations contribute to solving the financial problems faced by the characters. By analyzing elements such as opportunity identification, creative idea development, solution implementation, and adaptation to market changes, this study seeks to gain a deeper understanding of the entrepreneurial innovation process in a stressful context

Tujuan dari kegiatan komunitas ini adalah untuk membantu dan menjadi rekan kerja yang jujur yang mengeluh tentang magersari. Dengan menggunakan pendekatan lapangan langsung dan teknik praktek, pelayanan diberikan dalam tiga tahap yaitu kelengkapan, pengumpulan minyak jelantah, dan penjualan minyak jelantah. Minyak goreng yang sudah digunakan sebelumnya, seperti minyak jagung, ghee, atau minyak sayur, dianggap limbah. Kesehatan tubuh akan terpengaruh oleh penggunaan minyak jelantah yang berulang kali, dan lingkungan akan tercemar oleh pembuangan minyak jelantah yang sembarangan, yang dapat menyebabkan banjir dengan menutup pori-pori tanah dan membuatnya tidak dapat digunakan untuk aktivitas manusia. Dengan sendirinya, pengumpulan minyak jelantah akan membantu pertumbuhan ekonomi warga Magersari, serta perayaan kota, dan tidak lagi mencemari lingkungan.  

This activity aims to provide counseling about turning hobbies into profits at PPGT Klasis Nonongan Salu, which is one of the organizational/community activities within the intra-ecclesiastical management. This seminar was carried out with the aim of providing knowledge to teenagers that hobbies can be turned into profits. Apart from that, it provides insight and motivation to teenagers and prepares Christian young people to be independent and become agents of change for themselves, the congregregation and the nation. This activity was attended by around 30 people.