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The cosmetic industry continues to grow rapidly along with the increasing demand for natural-based body care products, one of which is massage oil. Essential oils such as lavender, citronella, and chamomile are known to have synergistic effects as relaxation agents, anxiety reducers, and anti-inflammatory agents. To support the safety and effectiveness of their use, the selection of appropriate carrier oils, such as olive oil, almond oil, and virgin coconut oil (VCO), is required due to their good penetration ability and moisturizing properties. This study aimed to determine the effect of variations in carrier oils on the physical and sensory characteristics of aromatherapy massage oil preparations and to identify the most optimal formulation. The research was conducted experimentally by formulating three massage oil formulations using a combination of lavender, citronella, and chamomile essential oils with different carrier oil compositions. The evaluations included organoleptic tests, pH, viscosity, specific gravity, stability, irritation tests, and hedonic tests. The results showed that all formulations were liquid, homogeneous, stable for 28 days, had pH values within the normal skin pH range, met the required viscosity and specific gravity standards, and did not cause skin irritation. Based on the hedonic test, formulation F2 was the most preferred by respondents and was determined to be the best formulation due to its most favorable aroma, texture, and comfort during use. Therefore, variations in carrier oils influence the characteristics of massage oil preparations and enable the determination of the optimal formulation

This study aims to analyze the effect of digital marketing on firm value and to examine the mediating role of profitability. The research employs a quantitative approach with an explanatory research design. The sample consists of six cosmetic companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period, selected using purposive sampling based on data availability. The analytical technique used is Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS) using SmartPLS 4. The study utilizes secondary data obtained from the companies’ annual financial reports. The results indicate that digital marketing has a positive and significant effect on firm value. Digital marketing also shows a positive effect on profitability; however, this effect is not statistically significant. Meanwhile, profitability has a positive and significant effect on firm value. The indirect effect test yields a coefficient (O) of 0.239, a t-statistic of 1.914, and a p-value of 0.056, indicating that profitability does not mediate the relationship between digital marketing and firm value. These findings suggest that digital marketing strategies have a more dominant direct effect on enhancing firm value than an indirect effect through profitability.

The cosmetic and household goods industry in Indonesia continues to experience growth in line with increasing consumer demand and lifestyle changes. This sector plays an important role in supporting the national economy, but it is also vulnerable to fluctuations in market dynamics, global competition, and external challenges that may affect companies’ financial performance. The performance of these companies can be assessed through financial indicators, particularly profitability and solvency, which are often linked to firm value. This study aims to analyze the effect of profitability and solvency on firm value in the cosmetic and household goods subsector listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. The research population consists of 11 companies, with 6 companies selected as the sample using purposive sampling techniques based on specific criteria. The data used are secondary data derived from financial statements obtained from the official IDX website (www.idx.co.id). The analytical method applied is quantitative with several statistical tests, including classical assumption tests, multiple linear regression, t-test, and F-test, assisted by SPSS version 22. The research findings indicate that profitability, proxied by Return on Assets (ROA), has a positive and significant partial effect on firm value (t-value 3.132 > t-table 2.04841). Solvency, proxied by the Debt to Equity Ratio (DER), also shows a positive and significant partial effect on firm value (t-value 5.810 > t-table 2.04841). Moreover, both profitability and solvency simultaneously have a positive and significant effect on firm value (F-value 86.997 > F-table 3.35). These results suggest that maintaining profitability and managing solvency effectively are key strategies for companies in enhancing firm value in a competitive market environment.

Business is an integrated part of a country's economic development, the development of the  cosmetic industry that   increases  annually  as people's  awareness of  skin  health triggers companies to  meet the  need  for cosmetic products and  body  care.  Increased cosmetic  production  has led to  worsening  environmental  conditions  as a result  of the use of  natural  resources and  waste pollution. The impact of the industry demands companies to increase accountability in environmental management. With the application of green management system, ministers not only are profitably oriented but are also promoting a management system that can provide guidance for companies to remain environmentally sound. One of the companies that has been implementing green management is the body shop.

Significant changes have occurred in the economy, especially in developing countries such as Indonesia, where the economic, development and industrial sectors continue to improve. Manufacturing companies in the cosmetics subsector are an industry that has quite intense competition in Indonesia. According to the first quarter of 2020 data from the Central Bureau of Statistics, the market growth of this industry averaged 5.59% per year. This is expected to continue in the coming year. The implementation of supply chain management (SCM) will support organizations to have a good performance system. PT Zoey Cosmedica Putra (Maklon Kosmetik) is one of the manufacturing companies engaged in the cosmetics industry. The purpose of this study is to analyze the effect of supply chain management on company performance. Data processing using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method using Smart PLS software version 4.0. The results of SCM factor analysis research measured by independent variables, namely relationships with suppliers (X1), relationships with customers (X2) and the level of information sharing (X3) with the dependent variable, namely company performance (Y). Shows X1 and X3 hypotheses have an influence, while the X2 hypothesis has no effect.

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

The cosmetics industry is currently a very large business prospect and provides a fairly broad market opportunity. One of the marketing strategies used by beauty companies is the use of brand ambassadors and digital marketing to compete, maintain and increase the company's profit level. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Intention of Y.O.U Products. The sample in this study were 78 respondents. The method of determining the sample in this study using simple random sampling. The data analysis method used is the Multiple Linear Regression method using the SPSS 23 program. The results of this study indicate that Brand Ambassador has a positive and significant effect on Purchase intention, and Digital Marketing also has a positive and significant effect on Purchase intention. In addition, Brand Ambassador and Digital marketing have a simultaneous effect on Purchase Intention.

The development of the cosmetic industry is increasing so that companies must innovate and must provide appropriate prices and maintain the quality of their products. Price is indeed the first measuring factor that is assessed by consumers as well as for the quality of the product. This study aims to determine the Price and Quality of Lipcream Wardah Products on Purchasing Decisions partially and simultaneously. The object of this study is Wardah Lipcream Products. In this study, primary data was collected by 100 respondents buying and using Wardah Lipcream products. The sampling method in this study was non-probability sampling with accidental sampling technique. The test phase was carried out with the results of the Validity and Reliability tests stating Valid and reliable, and normality test results 0.200 , multicollinearity test tolerance values 0.700 and VIF 1.429 and heteroscedasticity test spread randomly, autocorrelation test, multiple linear analysis, t test, f test and test coefficient of determination. This study used a questionnaire instrument with the help of Google Form and valid data which was collected by 100 respondents. This test used the SPSS Version 24 tool.The results of this study indicate that the variable price and product quality have a positive effect on purchasing decisions.    

The existence of the cosmetics industry basically has a positive impact but also creates new problems because there is still inadequate management of liquid waste. The aim of the study was to find out how the coagulation and flocculation processes affect the quality of BOD, COD, and TSS in wastewater treatment plants. This research method uses a qualitative type method, based on its type with a cross sectional approach with an observational researchhmethode. The populationnof this study is the outlet of the Wastewater Treatment Plant which has undergone coagulation and flocculation processes. The samples used were outlets after the coagulation and flocculation processes were carried out at the WWTP in Cosmetic Industry X, Depok City. The results from the inlet levels of BOD 2,152 mg/l, COD 5,380 mg/l, and TSS 1,830 mg/l. The outlet levels of the Cosmetic Industry X Wastewater Treatment Installation in Depok City showed a BOD level of 15 mg/l, a COD level of 63 mg/l, and a TSS of 20 mg/l. In this study the contents of BOD, COD and TSS in cosmetic industry waste X in Depok city were included in the water quality status with good quality after coagulation and flocculation processes.