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Development of MSME Clusters in Semarang City is carried out to support the activities of MSME actors who are grouped into various types. This research was conducted by taking a sample of 70 MSME actors in various clusters. The competitiveness and sustainability of the clusters are determined using the AHP (Analytic Hierarchy Process) Method. From the results of the analysis it was found that Clusters in Semarang City, it can be seen that based on the HR variable, all clusters in Semarang City fall into the criteria/category of Sustainable Clusters. However, when viewed from the competitiveness variable, there are 3 (three) clusters that fall into the less sustainable category, namely Metals, Tourism, and Furniture. So, in general, the results of the cluster categories in the city of Semarang show that the problems facing cluster sustainability are more like an inability to compete

Sustainable economic growth is one of the national development goals in Indonesia. Micro, Small, and Medium Enterprises (UMKM) play a crucial role in promoting sustainable economic growth; however, UMKM need to adapt to the developments in digital technology to compete and thrive in the market. The digitalpreneur community consists of UMKM practitioners who leverage digital technology to expand their businesses. This community can provide various benefits to its members, such as access to information and knowledge, business networks, and support for business development. This research employs a qualitative method with a case study approach. Data is gathered through in-depth interviews with informants. Based on the research findings, it is observed that the digitalpreneur community can contribute to sustainable economic growth in several ways, namely: 1) Enhancing the capacity and competitiveness of UMKM. 2) Improving market access. 3) Facilitating collaboration among UMKM.

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

Competitiveness is important for MSMEs to be able to develop and survive in the midst of competition. Efforts to strengthen MSMEs can be done by collaborating with university service programs. In the service program carried out by STIE YPPI Rembang through the KKU (Business Work Course) program located at the Sambel Pecel MSME, Bu Heru. The problems that occur in the MSME Sambel Pecel Bu Heru are the marketing area is still limited, the marketing media is not maximized, does not have business legality and there are no clear directions for the location. Based on these problems, a service program was prepared, namely training and assistance in the creation and use of social media, expansion of marketing areas, facilitation of business legality management and the creation of google map features. The results of the KKU STIE YPPI Rembang are MSME Sambel Pecel Bu Heru has an Instagram social media account, has an MSME location on the google maps application, creates a photo catalog for promotion and has a business license.

Abstract. National economic development and regional economic development are two very closely related matters. This study aims to analyze the economic structure and specialization of the economic sector so that it can determine the main sectors, groups that are classified as advanced and sectors that are classified as slow and analyze the competitiveness of each sector in North Sumatra Province. This study uses the Shift Share analysis method. The data used in this study is secondary data in the 2017-2021 interval. The data used is secondary data, namely data obtained from records, books and journals in the form of financial reports for company publications, government reports, articles, books such as theories, journals, etc. The results of this study are expected to be an academic foundation for development in the North Sumatra area.

The quality of a product is one of the most important factors in increasing the competitiveness of a product. Total Quality Management is an approach used in running a business to maximize the competitiveness of an organization through continuous improvement of its services, products, processes and environment. Total Quality Management according to Josep M. Juran Quality is the suitability of a product use (Fitness For Use) which is to meet customer needs and satisfaction. Josep is often referred to as "the Father of Quality" by using the concept of the Quality Trilogy thinking, namely Quality Planning, Quality Control and Quality Improvement. Integrated quality management (Total Quality Management) has success in the business world and impacted on other organizations including educational institutions to implement it. But there is still much debate about TQM applied in management education. Total Quality Management (TQM) needs to be done in every activity of the organization, so that the goals of the organization can be achieved and the investments made have not been in vain. With TQM, it can also be used to assess the ability of existing human resources (HR) to plan human resource improvements and organizational strategies in MTs Nurul Fajri.