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The video and poster competition is a follow-up to the Memorandum of Agreement (MoA) in Community Service between the Tourism Education Study Program at Indonesia University of Education (UPI) and the Tourism Study Program at Padang State University (UNP). The aim of this activity is to educate and promote sustainable tourism in the era of Society 5.0, involving active students from Vocational High Schools (SMK) in Tourism from West Java and the Greater Jakarta area. This activity is designed to turn students into agents of change in raising awareness about the importance of environmentally friendly tourism practices and supporting the sustainability of local culture. Through this competition, participants' creativity in producing promotional videos and digital posters demonstrates a significant improvement in their understanding of sustainable tourism concepts. Additionally, this activity fosters cross-sector collaboration with academics, tourism practitioners, and local governments. Thus, this initiative not only advances sustainable tourism education but also enhances innovation in the use of digital technology to convey environmental and cultural messages. This serves as an essential foundation for sustainable tourism efforts in Indonesia.

The increasing spread of Barbershop has led to competition in similar businesses where business owners are certainly required to be able to implement effective marketing strategies, one of which is by utilizing platforms that are often used today such as Instagram, Facebook, Tiktok and others. The method of designing the promotion of Barageh Cuts Barbershop located in Padang City uses the glass box method. Data collection in designing promotional videos uses observation and interview methods accompanied by documentation as data support. The data obtained during data collection was analyzed using the 5W+1H method. This promotional design aims to overcome these problems with the main media output is a promotional video with a cinematic video concept using a storyline so that the video does not only contain advertising offers or promotions, but also has moral and educational values. Supporting media used are member cards, posters, x-banners, aprons, t-shirts, totebags, mugs, and stickers. The feasibility test of promotional videos that have been carried out through several respondents received positive responses. The design of this promotional video is expected to help Barbershop Barageh Cuts in improving marketing strategies and ready to compete with similar businesses.