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This study aims to formulate an information technology development strategy for CV. Situsindo Prima using the VRIO (Value, Rarity, Imitability, Organization) and SWOT (Strengths, Weaknesses, Opportunities, Threats) approaches. CV. Situsindo Prima is a company engaged in Software Development and IT Consulting, focusing on providing technological solutions for both public and private sectors in Purwokerto, Indonesia. The research employs a qualitative descriptive approach by utilizing secondary data obtained from the company profile, literature reviews, and previous studies relevant to strategic information systems management. The results indicate that the company possesses several competitive advantages derived from its competent human resources, strong project reputation, and well-established relationships with public institutions. The VRIO analysis reveals that these resources have significant strategic value and potential for sustainable competitive advantage if supported by an effective organizational system. The SWOT analysis further identifies that internal strengths can be leveraged to capture external opportunities, such as the increasing demand for digital transformation and government support for technological innovation. The formulated strategies include developing a knowledge management system, implementing Service Level Agreements (SLA) for after-sales services, innovating products based on cloud computing and Internet of Things (IoT), and enhancing human resource capabilities through training and certification programs. In conclusion, this research successfully achieved its objectives by producing a comprehensive and applicable IT development strategy for CV. Situsindo Prima. The findings are expected to serve as a reference for strategic planning and strengthening competitive advantage within the digital transformation era.

Tinctori is a company focused on sustainable fashion products using natural dyes. Based on observations and interviews, Tinctori’s existing promotional media are still limited and have not effectively conveyed its sustainability values or modern fashion appeal. Therefore, a more engaging, informative, and accessible promotional medium is needed. This study aims to design a digital photobook as a marketing support medium for Tinctori’s products. The research uses a qualitative method with a linear strategy, consisting of problem identification, data collection, analysis, design, and testing stages. The result is an interactive e-book–based digital photobook that presents the company profile, production process, and product catalog of Tinctori. Based on the testing results, the media was considered attractive, communicative, and effective in conveying the brand message and increasing audience interest. This research is expected to serve as an example of efficient, eco-friendly digital media that supports sustainable fashion promotion in Indonesia.  

This study aims to produce a company profile video for the Faculty of Technology, Battuta University, Medan using Adobe Premiere CC 2019 software. This company profile video is designed to provide a clear picture of the vision, mission, organizational structure, facilities, and superior programs at the Faculty of Technology, Battuta University, Medan. The production process of this video goes through several stages, namely planning, shooting, processing visual materials, and editing to produce a video that is in accordance with the communication objectives to be conveyed. Adobe Premiere CC 2019 was chosen as the main tool in video editing because of the ability of this software to provide various professional editing features, such as transition settings, visual effects, color adjustments, and audio processing that supports the quality of the final video results. The results of this study are in the form of a company profile video that can be used as a promotional media, which is expected to improve the image and attractiveness of the Faculty of Technology, Battuta University, Medan in the eyes of prospective students and the general public. With this video, it is hoped that information about the faculty can be conveyed more effectively and attractively.

This study is motivated by the declining revenue of Kaliwungu Printing every month, which is caused by the inconsistency in product promotion. As a result, the lack of regular and comprehensive promotional efforts has led to limited public awareness of Kaliwungu Printing. The purpose of this research is to develop a structured and comprehensive promotional tool to showcase the products offered by Kaliwungu Printing. This research employs a qualitative method to obtain accurate and relevant data. Data collection techniques include observation, interviews, and questionnaires. The respondents consist of media experts, content experts, and a group of five employees from Kaliwungu Printing. The validity of the data is measured using the rating scale method proposed by Sugiyono. The results of the study show a score of 30 from media experts, 36 from content experts, and an 84% validity rate from the group assessment. Based on the overall evaluation indicators, these results fall into the "very good" category. Thus, the study concludes that the proposed promotional tool is suitable for implementation and can be utilized effectively

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

The development of digital technology has transformed how companies present themselves online, with company profile and portfolio websites becoming crucial tools in building image and credibility in the digital market. This research aims to identify business opportunities in the website development industry, particularly for small and medium enterprises (SMEs), using NestLink as a case study. Utilizing the Business Model Canvas (BMC) method, the research analyzes the business model components of NestLink in providing website development services.The research results show that NestLink offers customized website solutions, including company profile website creation, ready-to-use templates, and portfolio websites. Distribution channels include social media, official websites, and digital advertising. The main strategy focuses on responsive design, good user experience, and flexible templates. The primary revenue comes from website development services and template sales.    

Inhiven Design is a company that combines graphic design with interior design to provide creative and integrated solutions in various fields such as housing, offices, and commercial. The author's purpose in conducting this study is to analyze the history of the early formation of Inhiven Design? Then what are the problems faced during the establishment of Inhiven Design? And how does Inhiven Design optimize sales in its marketing? The method used in this study is qualitative observation with primary data collection through direct interviews. This study examines the development of Inhiven Design, including the company profile, history of its establishment, and marketing and management strategies implemented. Data were collected through qualitative observation and direct interviews with team members to understand the marketing strategy carried out by Inhiven Design by applying contemporary trends in interior design. The results of the analysis show that the success of Inhiven Design depends not only on technical skills and creativity, but also on the ability to adapt to market changes and maintain good relationships with customers and business partners.

This study aims to develop a web-based information system as a company profile for the hospitality industry, specifically for Hotel Griya Wijaya Ambarawa. The development method used is Research and Development (R&D), involving an iterative process to enhance the efficiency and effectiveness of the website. The results of this study indicate that the designed website not only improves hotel promotion but also expands market reach through interactive features such as an online reservation system and social media integration. The website is also designed to provide an optimal user experience with a responsive design, ultimately increasing reservations and customer satisfaction.

WiFi networks are very crucial in today's corporate industry. Because the WiFi network contains the internet which acts as a data transfer and communication route to support the company's operations. PT. Bukit Baiduri Energi (PT. BBE) as a company operating in the coal mining sector relies heavily on the internet to carry out company operations. Every day there is always an exchange of data and communication from employees to monitor the process of carrying out existing tasks and work, in responding to problems faced during the internship at PT. Bukit Baiduri Energi, our team takes the right steps to find the optimal solution. The first step taken was to identify the company's needs and formulate the idea of ​​creating a web company profile as a Mikrotik Hotspot captive portal. The website development process involves utilizing HTML, CSS, and JavaScript to create an attractive appearance and ensure functionality. The results of the project during the internship were to create a web company profile as a captive portal for PT Mikrotik Hotspot. Bukit Baiduri Energy. During the internship period at PT BBE, our team succeeded in completing the captive login hotspot project on Mikrotik devices by changing the design of the hotspot login portal and adding a brief company profile page. This project provides important benefits for companies in improving the security of their Wi-Fi networks and introducing the company to users through profile pages. The result is a positive step in supporting the growth and image of companies in the coal mining sector.

Café Teras Muzaka established since 2020 is a contemporary café that stands in the center of Lubuk Basung sub-district, this café carries an elegant and minimalist concept. Café Teras Muzaka is always the first choice, a lot of people from various circles come to celebrate moments, meetings or just spend their free time. The findings of the problems of Café Teras Muzaka, namely in terms of publicity, have not used effective promotional media, resulting in a lack of Brand Awareness of consumers and potential consumers of Café Teras Muzaka. Therefore, this design aims to design a Company Profile video that can be a source of information for the public about Café Teras Muzaka. The design uses the 4D method (Define, Design, Develop, and Disseminate). Therefore, by using video company profile as the main media, it is possible to produce a company profile that can not only increase Brand Awareness, but also become an effective publicity media.    

UMKM play an important role in the economy in Indonesia. UMKM can play a role in improving people's welfare as a means of equalizing the economic level of the common people, a means of alleviating poverty and a means of earning foreign exchange for the country. Despite the importance of the contribution of UMKM to the national economy, it turns out that this sector still has many problems, one of which is the weakness of UMKM in marketing their products. The purpose of community service is to provide assistance to UMKM related to the use of digital technology to increase product sales, especially to UMKM Eshan.id_. Ehsan.id_ UMKM is a business in the field of knitting handicrafts, which in 2022 has achieved an income target of only 63.05%, so it is necessary to determine the right strategy in marketing its products, such as through digital marketing. The assistance is intended so that UMKM can take advantage of social media to increase sales by creating social media content on Instagram and Tiktok. The result of this activity is the giving of meaning and philosophy to the logo to meet the requirements for making IPR (Intellectual Property Rights) and also a company profile that can be used by UMKM in conducting product marketing. In addition, UMKM owners also receive education regarding the theory of digital product marketing through social media that is effective and right on target

LSM-SAIN GGBI is moving agency onfield service child and church. CompanyInteractive profile is a multimedia based program that can used for support information andpromotion already there is on the SLM-SAIN GGBI. SAIN already do promotion with stage ToT (Training of trainers) as much three times, however even then not yet can reach whole region GGBI services, Year 2017-2020 ( before pandemic ) still a little churches involved in Movement Dear Indonesian children, so hinder achievement SAIN 's vision and mission for reach out , disciple and give socialization to children and churches.  LSM-SAIN GGBI needs a medium for help serve information and more promotions interesting and effective in reach children and churches, protect those who are still must keep going socialized as well as educating, without must do activity physical, that is with company profileinteractive.Interactive company profile could used for develop system information based on the website on the LSM -SAIN GGBI and could serve more view interesting for used children.  Results planning this in the form of company profile the interactive containing information and promotion of LSM-SAIN GGBI, Education, Socialization, and Games. Results from study this based onfrom test validation media expert is 37, from expert Theory is 36. Criteria this is atbetween 31-40 i.e belong to in valid category and results test try effectiveness product is 27. Criteria this are between 21 – 30 are classified as in category effective. So that toolhelp interactive company profile this could declared valid and effective as well as worthy for used.

The field of video shooting services in the Semarang area is currently spread in almost every area of ​​the city. Ranging from small businesses to large companies. This service is generally needed to capture important moments in the form of video documentation. Studio Atlantis is a line of business that provides video shooting and editing services. This company was founded in 2010, having its address at jl. Pete Raya, Now. In addition to video shooting, Studio Atlantis also provides photography services. Marketing in this studio still uses simple media, .using a list of products in the form of digital images on a computer in explaining products to consumers. This method is less effective when showing product samples because you have to open a different application in another file location. The solution to this problem requires a media to help promote the products at Studio Atlantis to consumers in a more practical way. A company profile that summarizes company information along with product samples in the form of video clips then packaged into an interactive form.

Meubel's image which was formerly named "Mukti Jaya" then changed its name to mid of 2013 is one of the companies engaged in furniture trade, from production to buying and selling, which is located in Semarang, precisely on Jl. Elephant No. 188 Ruko No. 9 Semarang Java Central, established on November 22, 1998. Current promotions is using brochures, MMT banners, through the radio, posting advertisements on forums buying and selling and exhibition. However, with the above promotional media less promotion effective because brochures, banners, exhibits have the nature of direct marketing less reach and the ability of the imagination of readers to enjoy and understand it, radio advertisements that have a time limit, and are constrained deeply presentation to the customer because of the less specific promotional media introduced product. Based on the weaknesses above, the company profile video is used for complete brochures, MMT banners, radio ads, and buying and selling forums. Overall it can be concluded that the researchers have succeeded implementing a media company profile that can complement that promotion already running. This can be seen from the results of the validation test conducted by expert experts that overall, the company profile that has been developed by researchers entered into a very good category with a percentage of 90.8%. Other than that, through a field test represented by 30  respondents it can be concluded that Overall, this media has been developed by researchers into the category very good with a percentage of 84.6%.

SP-Plast screen printing is a company engaged in the field of printing that uses tools or screen printing media. Company profile is a promotional media that can be used to support promotions that already exist on screen printing SP-Plast. Based on sales data available on SP-Plast screen printing, there was a decrease in the number of sales from March - May 2017. SP-Plast screen printing requires a media to help more attractive promotions to attract clients and keep customers from switching to other companies without eliminating the previous promotional media, namely with an interactive multimedia company profile. Company profile can be used to improve the presentation of company identity which was previously still in the form of print media, namely banners and business cards. The results of this design in the form of an interactive multimedia-based company profile that contains the history, vision & mission, screen printing production processes, contacts, and addresses SP-Plast screen printing. The results of this study are based on the validation test assessment of users is 3.13. These criteria are in the range of 2.51 - 3.25 which is included in the effective category, so this company profile tool can be said to be feasible.

CV. Ganda Mulia is a business entity engaged in the production and sale of various gold and jewelery, especially gold bars which are used as an investment CV. Ganda Mulia is a newly developing company, and already has a variety of media used to promote, but a sense of interest and public trust in the CV. Ganda Mulia has not been maximized, so we need a complementary promotion that can attract and even provide a sense of confidence in the confidence of gold bars, especially used as an investment. Therefore the writer tries to develop a complementary promotional media as a means of promoting the CV. Ganda Mulia that already exists, which is used to increase trust and a sense of interest in gold products CV. Double Majesty. With complementary media in the form of a company profile video, it contains the benefits, benefits and the production process or the process of making gold bars. So that when people understand the benefits and advantages of investing in gold bullion, it will have a positive impact, which is about trust and interest in gold products CV. Double Majesty. In the manufacturing process the author uses the RnD method, the results of this research in the form of a video company profile CV. Ganda Mulia Ungaran which has been uploaded on diyoutube, on the CV website. Ganda Mulia at the address www.gandamulia.com, and burned into a CD in the form of a DVD format that is used as an archive and is also used when there are company activities in the form of exhibitions or the like. hardware and software that supports the creation and editing of a company profile video.