Publication Search

This community service aims to assist 25 Micro, Small, and Medium Enterprises (MSMEs) in the Ciung Wanara tourist location, Ciamis district, boost their sales turnover in 2022. The method is carried out by providing socialization, offline discussions, and training, as well as digital materials. Make-up. Micro, Small, and Medium Enterprises (MSMEs) are an important part of the Indonesian economy. This type of business is very stable, not affected by inflation, flexible, and not overly reliant on the macro-financial system. The role of digital marketing facilitates MSME actors' ability to provide information and interact directly with consumers, expand market share, raise awareness, and increase sales turnover. MSME actors in Ciung Wanara gain insight as well as depth of understanding into digital marketing as a result of this community service. They already have business Google accounts, Instagram accounts, and other accounts on social media to reach out to a larger viewer.

The Tri Dharma of Higher Education requires lecturers to carry out research, teaching and community service. Therefore as a form of lecturer's moral responsibility to the community to improve knowledge through formal and non-formal education. Our team of lecturers will carry out community service in the form of making training on the internet in the form of webminars that are very suitable to reach audiences during this pandemic. The coaching material that will be delivered by the lecturer team includes the use of SEM-GSCA and the GSCA-PRO application for research for students and lecturers (S1, S2, S3). The purpose of this training is to introduce SEM (Structural Equation Modeling) Applications Generalized Structure Component Analyst and how to use and process data through the GSCA-PRO application. So far, students and lecturers are still patterned with a regression analysis, by studying SEM students and lecturers will have the freedom in making the research model. The benefit that can be taken from training on the use of SEM-GSCA and the GSCA-PRO Application for research for students and lecturers is that there are other options offered to students and lecturers in terms of doing research.