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The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

The development of creative economy based on art and culture in this modern era has a strategic role in strengthening the existence of tourist villages in Kendal Regency. This research was conducted in Kampung Ragam Warna in Kampung Mranggen, Kutoharjo Village, Kaliwungu District, Kendal Regency, where with poor environmental conditions economically and socially, these deficiencies can be transformed into a potential for sustainable tourist villages. This study analyzes the potential of local art and culture as the main attraction in the development of tourist villages. Through a qualitative approach, this study identifies various forms of art and culture that can be developed and the challenges faced in the process. The results of the study indicate that strengthening the creative economy based on art and culture not only increases the competitiveness of tourist villages, but also encourages the active participation of local communities in preserving cultural heritage. Empowerment of local communities and collaboration between the government, creative industry players, and the community are the main keys to creating sustainable tourist villages. In conclusion, an integrated and sustainable development strategy can increase tourist attractions and strengthen the position of Kendal Regency as a superior cultural tourism destination.

In modern times, economic development has become the most important part of increasing economic growth in Indonesia, through the creative economy.  New breakthroughs are needed in the field of ecotourism based on arts and culture.  This research was conducted in the colorful village of Kalilo in Banyuwangi, where environmental conditions that are economically and socially unfavorable can transform these deficiencies into potential for sustainable development.  By maximizing aspects of talent, tolerance and technology as well as instilling education, especially nationalist education, in the development of arts and culture in the village.  The method used is descriptive qualitative based on Richard Florida's theory with the 3T concept (Talent, Tolerance, Technology).  The results of the research that has been carried out have found that the use of the 3T concept from Richard Florida is able to dissect several aspects such as the condition of the people of Kalilo Village which is compact with a high level of creativity and is able to improve the economy of the surrounding community.