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This research is motivated by the results of initial observations that the Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office is not optimal. The purpose of this study is to determine the Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office. The method used in this study is a qualitative research method. There are 5 informants. Data collection techniques are literature studies, field studies (observations and interviews) and documentation. The author uses qualitative data analysis techniques through processing data from interviews and observations to draw conclusions so that they can answer the problems in the study. Based on the results of the study, it is known that: The Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office is not optimal, this is due to the lack of human resources in the Tourism Office so that it is still rare to provide training to staff, therefore to overcome the obstacles faced in the environmental observation strategy in the development of the Ciung Wanara area, the Tourism Office seeks to provide periodic HR competency improvement training, so that by conducting training, the HR competency owned will increase.

This research is motivated by the results of initial observations that the Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office is not optimal. The purpose of this study is to determine the Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office. The method used in this study is a qualitative research method. There are 5 informants. Data collection techniques are literature studies, field studies (observations and interviews) and documentation. The author uses qualitative data analysis techniques through processing data from interviews and observations to draw conclusions so that they can answer the problems in the study. Based on the results of the study, it is known that: The Environmental Observation Strategy in the Development of the Ciung Wanara Area by the Ciamis Regency Tourism Office is not optimal, this is due to the lack of human resources in the Tourism Office so that it is still rare to provide training to staff, therefore to overcome the obstacles faced in the environmental observation strategy in the development of the Ciung Wanara area, the Tourism Office seeks to provide periodic HR competency improvement training, so that by conducting training, the HR competency owned will increase.

Penelitian ini bertujuan  untuk mengetahui partisipasi pelaku UMKM di lokasi wisata Ciung Wanara kabupaten Ciamis dalam menumbuhkembangkan ekonomi kreatif pasca pandemi Covid 19. Penelitian dilakukan pada tanggal 21 hingga 23 Oktober 2022 kepada 25 pelaku UMKM. Metode yang digunakan menggunakan pendekatan kualitatif deskriptif. Data diolah menggunakan observasi lapangan, wawancara dan studi Pustaka. Hasil penelitian menunjukkan bahwa pelaku UMKM optimis dan yakin mampu bangkit Kembali dan dapat meningkatkan pendapatan usahanya. Pelaku UMKM perlu mengupgrade skill kemampuan dengan melakukan penguasaan digital marketing serta melengkapi legalitas ijin usaha berupa Nomor Induk Berusaha (NIB). Strategi yang dilakukan antara laian membantu para Wirausahawan (pemilik warung) yang berada di dalam lingkungan tempat Wisata Ciung Wanara dengan membantu mereka dalam pembuatan Kartu NIB (Nomor Induk Berusaha) untuk Legalitas usaha mereka. Selain itu memberikan pengajaran dalam hal Kewirausahaan (baik bagi mereka yang sudah menjadi Pelaku Usaha Ekonomi Kreatif & UMKM atau Wirausahawan) maupun bagi mereka yang baru akan memulai menjadi Wirausahawan. Lalu dengan memberikan pelatihan bagi semua Pelaku Usaha (Wirausahawan) yang ada di tempat Wisata Ciung Wanara berupa pembuatan Catatan Pengelolaan Keuangan untuk usaha yang sedang mereka jalankan  

This community service aims to assist 25 Micro, Small, and Medium Enterprises (MSMEs) in the Ciung Wanara tourist location, Ciamis district, boost their sales turnover in 2022. The method is carried out by providing socialization, offline discussions, and training, as well as digital materials. Make-up. Micro, Small, and Medium Enterprises (MSMEs) are an important part of the Indonesian economy. This type of business is very stable, not affected by inflation, flexible, and not overly reliant on the macro-financial system. The role of digital marketing facilitates MSME actors' ability to provide information and interact directly with consumers, expand market share, raise awareness, and increase sales turnover. MSME actors in Ciung Wanara gain insight as well as depth of understanding into digital marketing as a result of this community service. They already have business Google accounts, Instagram accounts, and other accounts on social media to reach out to a larger viewer.

Usaha Mikro Kecil dan Menengah (UMKM) merupakan penopang perekonomian Indonesia untuk saat ini. Tetapi, kenyataan di lapangan UMKM sulit berkembang. Hal ini dilatarbelakangi oleh pengelolaan keuangannya yang masih dicampuradukkan dengan keuangan pribadi para pelaku UMKM. Dalam kesempatan ini dilakukan penyuluhan tentang pengelolaan keuangan usaha dan praktik mencatat transaksi keuangan bagi UMKM di Kawasan Wisata Ciung Wanara dengan tujuan untuk meningkatkan kemampuan para pelaku UMKM dalam menjalankan dan mengembangkan kegiatan usahanya. Harapan akhir dari kegiatan pengabdian ini adalah para pelaku UMKM dapat mengembangkan usahanya yang pada akhirnya mampu menyerap tenaga kerja di sekitar mereka dan efek berikutnya akan mampu mengurangi angka pengangguran serta mengurangi angka kemiskinan