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This research is motivated by concerns about the decline in communication quality and character values among youth due to the use of slang language that does not adhere to proper linguistic norms, particularly through the widespread use of social media. The aim of this study is to examine the influence of slang language used on social media on the development of character values among female students at STITMA Yogyakarta, as well as to explore their perspectives on this phenomenon in daily life. This study employs a quantitative approach with a correlational method. Data collection techniques include questionnaires, interviews, and documentation. The population consists of fourth- and sixth-semester female students from the Islamic Education (PAI) and Arabic Education (PBA) programs, with a sample of 75 students selected using proportionate stratified random sampling. The data were analyzed using validity, reliability, normality, homogeneity tests, and hypothesis testing through the Pearson Product Moment correlation test. The results show that the calculated r-value of 0.967 is greater than the critical r-value of 0.2272, indicating a significant and positive influence between the use of slang language and character values. Thus, slang language is proven to impact the character development of female students in today’s digital era.

This article aims to describe the influence of social media on the formation and spread of slang among students at Muhammadiyah University, Maumere. Social media, such as Instagram, TikTok, and Twitter, are not only a means of interaction, but also a major catalyst in creating and disseminating new terms. This phenomenon reflects students’ linguistic creativity and is also a reflection of the dynamics of digital culture. In the context of Maumere Muhammadiyah University students, the use of slang is not just a trend, but also a tool to adapt to a dynamic social environment. New terms that are popular on social media are often adopted in daily conversations as symbols of modern and contemporary identity. However, this phenomenon also raises challenges, especially related to the preservation of formal language and traditional values in communication. This article discusses the characteristics of slang that emerges from social media, its role in forming social identity, and its impact on the use of formal language. In conclusion, social media plays a significant role in shaping student communication patterns, but efforts are needed to maintain a balance between language creativity and the use of standard language in formal contexts.