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This study conducts sentiment analysis of Indonesian user reviews of the CapCut application using IndoBERT and compares two evaluation schemes: a single 80/20 train–test split and stratified 5-fold cross-validation (k=5). A total of 1,048,575 reviews were collected from the Google Play Store through web scraping and labeled into three sentiment classes based on rating: negative (1–2), neutral (3), and positive (4–5). After preprocessing—cleaning, case folding, banned-word removal, normalization—and duplicate removal, 517,962 reviews were retained. IndoBERT Base P1 was fine-tuned using fixed hyperparameters (batch size 32, learning rate 2e-5, up to 4 epochs, early stopping patience 2), while undersampling was applied to the training set to address class imbalance. Performance was assessed using accuracy, precision, recall, F1-score, and ROC-AUC, supported by confusion matrix and ROC-curve visualizations. The single split achieved an accuracy of 0.756, whereas cross-validation produced a mean accuracy of 0.740. Across both schemes, the positive class achieved the best performance (F1-score 0.850; ROC-AUC 0.918–0.919), while the neutral class remained the most challenging (precision 0.198–0.206; F1-score 0.280–0.283). Overall, cross-validation is recommended for reporting because it reduces dependence on a single partition and provides a more representative estimate across multiple splits.

The rapid growth of social media in Indonesia has transformed marketing communication strategies, particularly in producing creative promotional content. Instagram Reels has emerged as an effective platform for building brand awareness through short and engaging videos. This study was conducted during an internship at PT Waskita Fim Perkasa Realti and focuses on the production process of Instagram Reels content for Vasaka Solterra. The first objective is to examine the workflow of promotional video production across three stages, pre-production, production, and post-production. The second objective is to identify challenges faced by the Marketing Communication Division. Using qualitative methods, including observation, interviews, participation, and literature review. This study found that pre-production involves idea development, content research, and storyboard creation. The production stage includes smartphone-based video shooting and voice-over recording to ensure message clarity. Post-production centers on editing using CapCut and applying a consistent visual identity before publication. The study also identifies several obstacles, such as limited human resources, minimal equipment availability, and coordination delays with external partners. These findings highlight the need for increased production personnel, improved interdepartmental collaboration, and enhanced equipment support to optimize the overall content production process.

Industri portal lowongan kerja daring mengalami persaingan ketat, menuntut platform seperti Toploker.com untuk membangun brand awareness yang kuat, di mana iklan video menjadi strategi promosi yang sangat efektif. Namun, produksi video konvensional menghadapi kendala biaya tinggi dan waktu pengerjaan yang lama. Kecerdasan Buatan (AI) menawarkan solusi dengan mengotomasi produksi konten, mulai dari penyusunan naskah hingga personalisasi audio-visual. Penelitian empiris menunjukkan bahwa iklan video berbasis AI dapat meningkatkan tingkat engagement hingga 6–9 persen poin lebih tinggi dibandingkan iklan baseline dan meningkatkan efektivitas persuasi hingga 12,5% lebih tinggi dalam hal ekspektasi pendapatan. Untuk memastikan proses pengembangan konten video promosi yang menarik, efisien, dan relevan bagi audiens digital Generasi Z, penelitian ini mengadopsi kerangka kerja Multimedia Development Life Cycle (MDLC), yang mencakup tahap Konsep, Perancangan, Pengumpulan Bahan, Produksi, Pengujian, dan Distribusi. Tujuannya adalah merancang panduan teknis yang terstruktur untuk mengintegrasikan alat AI modern (seperti CapCut, Suno AI, dan Freepik AI) demi mengoptimalkan kualitas dan efisiensi produksi konten.

Marketing a product effectively goes beyond showcasing attractive photos; it involves creating engaging videos that can better explain and demonstrate the products on existing social media platforms. In today’s digital age, maximizing a product's effectiveness through social media marketing is essential. CapCut, a user-friendly video editing application, offers a range of features that enable users to create professional-quality videos easily. These features can be utilized to effectively market a product by conveying its specifications and unique features in a visually compelling way. Recognizing the importance of video content in modern marketing strategies, we organized a training session at Cynara’s Corner, a retailer specializing in children’s and Muslim clothing. This training was designed to teach participants how to utilize CapCut for creating marketing videos. We used the drill and practice method, which involved hands-on exercises to help participants learn how to edit and produce engaging product videos. The training sessions focused on creating videos that could effectively communicate product specifications, such as size, material, and design, in a way that would appeal to potential buyers. These videos, once created, would be shared on social media platforms to provide comprehensive and informative content to attract potential customers. The training aimed to equip participants with the skills necessary to produce engaging content that would increase product visibility and appeal. By the end of the training, the participants were able to create professional videos that could be used for social media marketing. These videos not only showcased the products but also provided valuable information to help customers make informed purchasing decisions. This initiative will enable Cynara’s Corner to strengthen its social media presence and ultimately boost its sales by engaging potential buyers more effectively through creative video content.

The utilization of the CapCut application is widely adopted by Hajj and Umrah travel agents for the creation and editing of various types of promotional videos, owing to its comprehensive functions and powerful video processing capabilities. This research is titled “Utilization of the CapCut Application for Video Creation and Editing of Digital Promotional Media for Hajj and Umrah Travel Agent Teras Hanania 038 Bekasi.” Conventionally, business owners in the Hajj and Umrah travel sector have only marketed their package products through traditional methods, utilizing printed brochures or pamphlets distributed manually. The reach of this conventional marketing type is unable to widely penetrate the target market.The objective of this research is to explore the utilization of the CapCut application by outlining the workflow for video creation and editing using the application. This process aims to produce creative videos that are attractive and dynamic, capable of sharing complete information through a brief narrative. This digital promotional media is intended to assist Teras Hanania 038 Bekasi in introducing and marketing its Hajj and Umrah packages to prospective pilgrims worldwide, thereby reaching a significantly broader target market. The research methods employed are Library Research and Field Research.

This study aims to analyze the effect of high-lob technique on petanque sport pointing using a concrete field surface. The method used is descriptive research with implementation at the Petanque Laboratory of Surabaya State University. The subjects of the study were five Unesa petanque athletes who were selected based on their technical skills. Data collection techniques include field observation, skill tests, documentation, and data analysis using the Kinovea and Capcut applications. The results showed that at a distance of 6 meters, the release angle was 63.5°, the height was 3.53 m, the rolling distance was 35 cm, and the final result was 8.5 cm. At a distance of 7 meters, the release angle was 63.4°, the height was 4.01 m, the rolling distance was 53 cm, and the final result was 10.4 cm. At a distance of 8 meters, the release angle was 62.3°, the height was 3.99 m, the rolling distance was 59 cm, and the final result was 13.4 cm. Meanwhile, at a distance of 9 meters, the release angle is 60.3°, the height is 4.16 m, the roll is 53 cm, and the final result is 19.2 cm. All parameters have met the effectiveness criteria based on existing references, except for the rolling distances at 7, 8, and 9 meters which exceed the ideal limit. These results imply that adjusting the drop point and increasing the angle and height of the bounce can optimize the results of the high-lob pointing technique.

The implementation of this service aims to improve the skills of employees of the Social Service of Central Lombok Regency in making video documentation of annual activities and field activities using the CapCut application. using the CapCut application. Effective video documentation is the main need in conveying information and activity reports to the community and stakeholders. This training was designed in several stages, namely identification of needs, module development, implementation of theoretical and practical training, and evaluation of participants' skills through the pre-test and post-test. The results of the activity showed a significant increase in significant improvement in participants' skills, especially in the aspects of video editing, use of transition features and visual effects, and systematic narration. systematic narration. The impact of this training is expected to improve efficiency in the documentation process, reduce reliance on external services, and strengthen the transparency and accountability of the Social Affairs Office, as well as strengthen the transparency and accountability of the Central Lombok Regency in delivering information to the public.

The video editing training using the CapCut application at SMA Plus Nurul Mubin aimed to enhance students' digital skills in line with the competency demands of today's creative industry era. The training was conducted through hands-on learning, involving direct practice in various video editing techniques, from basic to advanced levels. Evaluation results showed that participants experienced a significant improvement in video editing skills, although several technical obstacles such as device and application limitations were encountered. In general, the training was considered successful in enhancing creativity, technical abilities, and participants' readiness to produce innovative digital content. These findings support previous studies that emphasize the effectiveness of mobile application-based training in improving the competitiveness of the younger generation in the workforce. Through the optimal use of CapCut, participants are expected to be more adaptive to future developments in digital technology.

The training on optimizing Instagram and TikTok social media content and video editing using the CapCut application was part of a community service program aimed at enhancing digital literacy and visual content production skills. This activity took place during the Education Exhibition commemorating the 63rd Anniversary of Universitas Negeri Makassar, involving participants from various backgrounds, including students and small business owners. Using a participatory method combining theoretical sessions, demonstrations, and hands-on practice, the training resulted in significant improvements in participants’ understanding of social media strategies, personal branding, and video editing skills. Evaluation results showed a 41% increase from pre-test to post-test scores, and 85% of participants grasped the basic concepts of reach and engagement in social media algorithms. This program successfully equipped participants with relevant digital competencies and contributed to social transformation through the strategic and creative use of social media.

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME entrepreneurs to enhance their skills in taking photos and videos, as well as processing these images and videos into more engaging, innovative, informative, and professional content.The method used in this activity involves training on the use of the Canva and Capcut applications with the theme "Application of CANVA and CAPCUT in Digital Marketing." The research results indicate a positive and significant improvement in marketing content compared to previous efforts. However, there are still challenges to address, such as the inadequate facilitation of supporting tools for content creation, which must be improved for the content produced to continue evolving for display on various digital marketing platforms.

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.

Pendidikan bertujuan mengembangkan kompetensi dan kesadaran moral siswa, sebagaimana diatur dalam Undang-Undang Nomor 20 Tahun 2003. Namun, di SMKN 1 Ciruas, banyak siswa mengalami kesulitan dalam menggunakan perangkat lunak seperti Microsoft Office dan Canva, serta belum memiliki kesadaran yang cukup terhadap isu perundungan dan pelecehan seksual. Untuk menjawab tantangan ini, penelitian ini melaksanakan pelatihan desain grafis, Microsoft Office, dan training motivasi guna meningkatkan kompetensi dan kesadaran siswa. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi lapangan dan pustaka. Program pelatihan melibatkan siswa OSIS dan MPK, berlangsung selama dua bulan dengan dua pertemuan mingguan. Pelatihan Microsoft Office mencakup pengenalan fitur dasar hingga pembuatan dokumen dan pembukuan sederhana. Pelatihan desain grafis menggunakan Canva dan CapCut untuk mendukung kreativitas siswa. Training motivasi memberikan pemahaman mengenai dampak perundungan dan pelecehan seksual. Hasil menunjukkan peningkatan signifikan dalam keterampilan teknologi dan kesadaran moral siswa. Program ini tidak hanya meningkatkan kompetensi teknis, tetapi juga membangun karakter yang lebih baik. Disarankan agar program ini dijadikan kegiatan rutin untuk mendukung pembelajaran di luar kelas dan mempersiapkan siswa menghadapi tuntutan era digital.

Pelatihan Desain dan Digital Marketing ini dilaksanakan sebagai bagian dari kegiatan Pengabdian Kepada Masyarakat (PKM) oleh mahasiswa Universitas Mahakarya Asia Baturaja di Desa Pusar, Kecamatan Baturaja Barat, Kabupaten Ogan Komering Ulu. Kegiatan ini bertujuan untuk membantu masyarakat, khususnya anggota Pokdarwis (Kelompok Sadar Wisata) dan Karang Taruna Desa Pusar, dalam memasarkan objek wisata Kubang Naga melalui media sosial, khususnya Instagram. Pelatihan mencakup pengajaran pembuatan desain promosi yang menarik menggunakan aplikasi desain grafis seperti Canva, serta pengeditan foto dan video menggunakan aplikasi Lightroom dan CapCut. Selain itu, peserta diberikan pemahaman mengenai strategi digital marketing untuk mempromosikan objek wisata secara efektif. Hasil pelatihan menunjukkan bahwa peserta dapat membuat desain promosi yang menarik, memahami pentingnya digital marketing dalam meningkatkan kunjungan wisata, serta lebih aktif memanfaatkan media sosial untuk mempromosikan objek wisata. Dengan pelatihan ini, diharapkan Desa Pusar dapat meningkatkan kunjungan wisatawan, khususnya wisata Kubang Naga, melalui pemanfaatan desain grafis dan pemasaran digital yang lebih efisien.

Efforts to increase competitiveness and utilize resources for promotions in grocery stores effectively have found obstacles in their implementation, one of which is that the average business actor is old, which makes it difficult for the use of technology to become a more optimal marketing effort so that templates can be used as one. one solution to make it easier for business actors to create marketing supporting content. The partner for this mentoring activity is Mrs. Listiyaningsih, owner of the Liszsa2 grocery store in Bulak Banteng Village, Kenjeran District, Surabaya City. The mentoring method is carried out through 3 stages, namely problem identification, implementation and evaluation and maintenance. As a result, business actors can confidently market their goods and expand their consumer reach.

In the era of rapid technological advancement, the utilization of digital content as a pivotal tool for advertising has become increasingly crucial. Digital content and illustration have emerged as essential elements in today's digital landscape, particularly in the realm of visual communication. The primary objective of this research is to create and disseminate digital content focused on educated illustration in the form of videos to enhance awareness within the Corat-Coret illustration community. To achieve this goal, the Integrated Marketing Communication (IMC) approach is employed to ensure that the targeting and alignment between the promotional elements used are appropriate, thereby ensuring a more consistent and effective message. This study leverages various software tools, including Capcut, Procreate, and Adobe Photoshop, to produce high-quality digital content. The final results of this research are presented in the form of engaging reels videos on Instagram platforms, as well as complementary physical media such as stickers, art prints, and keychains. By integrating these elements, the research aims to effectively attract and engage the target audience, thereby enhancing the overall marketing strategy  

This research aims to, (1) describe the process of developing news text teaching materials based on the Capcut application, (2) describe the form of developing news text teaching materials based on the Capcut application, and (3) describe the feasibility of news text teaching materials based on the Capcut application. Developing news text teaching materials based on the Capcut application using ADDIE, with 5 stages, namely analysis, design, development, implementation and evaluation. The news text teaching material product assisted by the Capcut application was validated by including material expert lecturers and expert lecturers. The sample for this research was 27 students in class VII B of Al-Musabbihin Private Middle School using the Purposive Sample technique. Data collection techniques using interviews and questionnaires. The research instrument was a validation questionnaire sheet for material experts and media experts using Likert scale calculations. Data analysis uses qualitative descriptive analysis. Research shows that products from news text teaching materials based on the Capcut application received research results with the criteria "Very Good" with an average of 90.5%, with results from material experts at 90% with the criteria "Very Good" and results from design experts at 91 % with "Very Good" criteria so that teaching materials are suitable for use in the learning process. The product trial results received an assessment from teachers of 95% with the criteria "Very Good" and a student assessment of 92% with the criteria "Very Good".

Technology has advanced and developed, so that various ways to improve quality and creativity can be accessed easily through gadgets and computers, video editing refers to a program or collection of programs that allow audio visuals to be manipulated intuitively on computers and gadgets. This creativity can be improved if you continue to hone your skills and look for references to edit videos. Capcut application is one of the free video editing applications that is widely used by beginners when editing videos, because in Capcut there is a template feature that makes it easier for users. Most of the users of the Capcut application based on value are students, students, and teenagers. The active students of UKKPK Padang State University also mostly use this application, by applying descriptive qualitative, which explains the use of the Capcut application, with the aim of knowing more about creativity in video editing by getting positive value. So from these problems, the Capcut application offers template features to support video editing practically and quickly.

This research highlights significant changes in consumption patterns and digitalization that pose challenges for businesses that are unable to adapt to these changes. Data shows that the majority of SMEs in Indonesia have not yet entered the digital ecosystem, one of which is business actors who are members of the Pandean Lamper Village SME Community. Therefore, promotional video training using the CapCut application is a strategic solution. This application is popular, free, and has complete features. Against this background, the research explores how to improve the digital marketing competence of SMEs through promotional video training. Aims to provide knowledge and skills to SMEs in digital marketing, so that they can utilize social media and video to promote their products. The benefits include increasing sales turnover for SMEs and contributing to academic development at Semarang University. This activity was attended by 28 people, with an age range of 25 – 60 years, the majority of whom are business people in the culinary sector. From the results of these activities, participants felt the benefits and were willing to persist in participating in the training activities until completion.