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This study aims to analyze the impact of the implementation of sustainable human resource management (HR) on organizational performance in the Kerinci tourism sector. The research method used is qualitative with a case study approach, where data is collected through in-depth interviews with HR managers, employees, and company leaders in the tourism sector, as well as direct observation in the field. The results of the study show that organizations that implement sustainable HR management experience increased employee productivity, workforce welfare, and business competitiveness. Training programs related to sustainable skills and employee involvement in corporate social responsibility (CSR) initiatives play an important role in increasing employee motivation and commitment. In addition, organizations that focus on work-life balance tend to have higher levels of employee loyalty and reduced turnover. However, the study also found that small and medium enterprises (SMEs) in the Kerinci tourism sector still face challenges in implementing sustainable human resource management, mainly due to limited resources and lack of understanding of the concept of sustainability. This research recommends the need for collaboration between the government, companies, and local communities to promote sustainable HR management more broadly in Kerinci.

Corporate social responsibility is increasingly  implemented in line with companies' growing awareness of ethics and transparency in  their business operations, so they believe that social responsibility can be a true form of corporate responsibility. Stakeholders must be communicated not only about the implementation of social responsibility activities, but  also about social responsibility programs. because in addition to  being a form of transparency, it also makes the program social and creates mutual understanding with all stakeholders. The purpose of this study is to see the role and impact of PT CSR. PELINDO in improving the well-being of the surrounding community. The research method used is descriptive qualitative. Research results show that the communication role implemented by PT. Pelindo 1 was effective enough to approach the community. The impact of their CSR program is also enough to help the community  improve its economy, but the program they provide is not sustainable or community-based, so it cannot be felt by all the communities around the company. In addition to that, it realizes social responsibility by carrying out relief activities such as meeting the basic needs of the society, mass circumcisions, cataract treatment and compensation of orphans.