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A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.

This research focuses on the implementation of business practice assignments in entrepreneurship courses in fostering student interest in becoming entrepreneurs, the purpose of this research is to find out whether entrepreneurship courses, especially in business practices, can provide motivation and interest in entrepreneurship in febi uinsu students. This research is a qualitative research descriptive. Source of data consists of primary and secondary data. Primary data comes from interviews and observations on students. The results of the study stated that 8 out of 10 students could be motivated and foster student interest in becoming interpreneurs, besides that the faculty's strategy was successful in providing these courses because it was also the hope of graduates from the faculty to become entrepreneurs with an entrepreneurial spirit.

The  purpose  of  activity  is  to  introduce  that  the public  must  be familiar with  current  technological developments,  and  how  technology  can  contribute  to  the  business  world.  The  activity   also  opened  up insight  and horizons  for  thinking  about  blockchain  technology  called  mass technology,  because  the PKM  activity  also  brought business  partners  from  PT  Alko  Sumatra  International. The results of this activity can provide new enthusiasm, especially the community  so that products marketed through FB, WA and IG can be effective, it is necessary to carry out ongoing evaluations  by always  presenting  value  in every business  they run, then business  people  must  know what is called go digital or digital transformation, so that va lue can come with clear measurements  and make financial planning whose turnover   increases   by   15-20%.  If  it  is  still  not  achieved,   then  it  is  necessary   to  carry  out  a  clear  strategy   of concentration in a certain area. Tujuan   kegiatan memperkenalkan    bahwa   masyarakat    harus   mengenal perkembangan  teknologi   saat  ini,  dan  bagaimana   teknologi   mampu  memberikan  kontribusi  dalam  dunia  usaha. Kegiatan  juga  membukakan  wawasan  dan cakrawala  berpikir  terhadap  teknologi blockchain yang disebut teknologi masa,   karena   Kegiatan   PKM juga   menghadirkan   mitra   bisnis   dari   PT   Alko   Sumatera   International. Hasil   kegiatan   ini   dapat   memberikan   semangat   baru   terutama   masyarakat    agar  produk  yang dipasarkan melalui FB, WA dan IG bisa efektif, maka perlu dilakukan evaluasi secara berkelanjutan  dengan selalu menghadirkan  value dalam setiap usaha yang dijalankan, selanjutnya  pelaku bisnis harus mengenal yang  namanya go digital  atau  digital  transformation,  agar value dapat hadir dengan pengkuran yang jelas dan membuat perencanaan keuangan  yang  omset   meningkat  sebesar 15 -20%. Jika  masih  belum  tercapai  maka  pelu  lakukan  strategi yang jelas konsentrasi  dalam area tertentu.

      Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time.        The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous)            The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima

Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in the company, marketing strategy. Consists of price, strategy of distribution, Strategy of promotion and place four strategy above also we called by marketing mix. By four element of marketing mix above must be implemented base on level market competition will by target of company, on focus price strategy or marketing strategy analysis to enhance off selling in marble company, and another strategy four element of marketing mix improperly will make marketing activity, will be useless and spend of human resource which is issued.

Customer satisfaction is very important to a company's services, because satisfied customers will come back, buy more, spread the experience to another friend, and is willing to pay more to do business with a trusted provider. Efforts to maintain customer satisfaction one of which is to monitor what they want from the services that are presented. This study aimed to measure the level of customer satisfaction in the business of outdoor education and training, in which customer satisfaction is measured on the dimensions of perceived service and expected service. The population in this study is service users of the outdoor education and training at the Centre for Education and Training Managerial Behavior University of Wijaya Putra that training in January and June 2014, samples were taken by purposive random sampling technique amounts to 143 people. The variables of this study customer loyalty, service quality, perceived quality, perceived value, and customer expectation and customer complaints. Analysis of the data used is multiple linear regression analysis with hypothesis testing with the F test and t test. The expected outcome of this research is the acquisition of the factors that affect customer satisfaction on service providers of outdoor education and training, in terms of quality of service indicators (tangibles, reliability, responsiveness, assurance and empathy). The results show that there is good agreement between the performance perceived by the user's expectations of the outdoor education and training services. These conditions can be considered satisfactory by management for the success of providing the best service to users of the service. Cartesian diagram determine the right strategy for the management to improve service quality are a top priority especially.