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In the modern era, consumers are increasingly concerned about the ethical and environmental aspects of the products they buy, especially Muslim consumers who adhere to Islamic principles such as halal certification. Halal certification and eco-labels are important factors that influence consumer purchasing behaviour, especially in Indonesia. This study aims to assess the influence of halal label, eco label, environmental knowledge, and religiosity on the purchase intention of Starbucks food and beverage products through green halal awareness and attitude, especially in the context of boycott in Indonesia. This study uses a quantitative approach with a causal research type, collecting data through Likert scales from 385 Starbucks consumers in Indonesia using non-probability sampling methods and SEM-PLS analysis with SmartPLS 4.0. The results showed a direct relationship between halal labelling, environmental knowledge, and religiosity with green halal awareness, as well as between religiosity and attitude, and between green halal awareness and attitude with purchase intention. However, there is no direct influence of eco-label and environmental knowledge on green halal awareness.

Regarding the socio-political conflict between Israel and Palestine, many countries have criticized Israel's actions by boycotting Israeli products and products that support Israeli aggression against Palestine. Starbucks products are one of the products that support Israeli aggression and are very closely related to Gen Z in Indonesia, so this study was performed to examine the impact of a boycott of Starbucks products on interest in buying local coffee products among Gen Z using quantitative methods, because previous similar research was carried out using qualitative methods. A total of 100 Gunadarma University students were respondents to fill out this research questionnaire. The data analysis technique used is hypothesis testing through simple regression analysis assisted by SPSS software. The conclusion drawn from hypothesis testing showed an influence between the effect of boycotting Starbucks products (X) and the interest in buying local coffee (Y).

In this research, we will discuss the boycott of Unilever products and employment on economic growth. The boycott of Uniliver products and employment are closely related, where if Unilever product revenues in Indonesia experience a decline, which makes the Unilever company reduce production, this can cause employee layoffs and create jobs. employment decreases, if employment decreases there will be a lot of unemployment which can affect economic growth. The results of the research are that Unilever products have an insignificant negative effect on economic growth, and employment has an insignificant negative effect on economic growth.

Starbucks is one of the international coffee companies affected by falling shares due to a boycott triggered by their alleged support for alleged Israeli crimes. To overcome this market turmoil, Starbucks is trying to carry out a series of strategies so that it can still be accepted by the market. This research aims to analyze Starbucks' marketing strategy regarding the decline in shares due to product boycotts. The research was conducted using a descriptive qualitative approach. Data was obtained through search results and observations on various sites and related databases. The research results show that Starbucks has implemented a marketing strategy that focuses on clarifying its stance and commitment to human values, launching aggressive promotions, launching new products, collaborating with K-Pop idols, improving customer service, and taking advantage of the Ramadan momentum. In addition, Starbucks has also emphasized its dedication to social responsibility and human rights through statements on Starbucks' official website and Instagram. The company is concerned about all forms of actions that incite hatred and violence, and also expresses sympathy for the victims and support for global peace initiatives. These efforts aim to restore Starbucks' brand image and rebuild customer trust, while addressing the concerns that led to the product boycott. By focusing on these human values, promotions, and improving customer service, Starbucks is working to regain its market position and continue to grow in the international coffee industry

This research aims to describe the social movement of boycotting Israeli affiliated products and its impact in Padang City, 2017-2023. The research method used is the library study method (library research). This research uses an empathetic approach to study the phenomenon of the social movement of boycotting Israeli-affiliated products in Padang city. The results of this study show that after the British issued the "Balfour Declaration" which included the establishment of a Jewish state in Palestine. From then on, Jews arrived in the Palestinian territories in very large numbers, which increased year by year. The arrival of these Jewish immigrants caused conflicts with the Palestinians because the Jewish immigrants wanted to establish a "Jewish state" in Palestine. The resistance of the Palestinian fighters continues to this day, so that the conflict continues, resulting in many casualties, especially Palestinian casualties. Israel is able to survive in Palestine because it is supported by its ally, the United States. The Palestinian-Israeli conflict has gained international attention because of the human rights violations committed by Israel. In the city of Padang, West Sumatra, Indonesia, as a form of reaction to the Israeli aggression against Palestine, there was a social movement to boycott Israeli products carried out by the government and various communities such as the Indonesian Youth National Committee (KNPI), Islamic Tarbiyah Association (PERTI) and others. The impact of the boycott social movement is the decrease in the number of consumers of Israeli affiliated product brands, namely Starbucks in the city of Padang, West Sumatra.

College students, as a dynamic group developing their identity, are often the first to adopt new habits and styles. Therefore, it is important to know how students assess halal products and to what extent students avoid banned products. This research aims to determine students' knowledge about halal literacy and preferences for boycotted products. The results of the research show that the majority of KH University students. A. Wahab Hasbullah understands halal literacy, students look at halal products before consuming them and the majority of students are in the category of rarely consuming products that are considered boycotted. This research uses qualitative and quantitative methods.