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The Fear of Missing Out (FOMO) phenomenon is one of the psychological factors that influences consumer behavior, especially in the context of purchasing collectible goods. This research aims to analyze FOMO behavior among consumers in Indonesia when purchasing Labubu dolls, a collectible product that is popular among toy lovers. The research method uses a qualitative approach with in-depth interviews with 15 respondents who actively collect Labubu dolls, as well as observations in the fan community. The research results show that FOMO is triggered by limited stock, limited editions, the influence of social media, and pressure from the collector community. Consumers often feel compelled to buy immediately for fear of missing out on the opportunity to own an exclusive product. In addition, social factors, such as competition between collectors and the desire to demonstrate status, also strengthen FOMO behavior. The implications of this research provide insight to producers regarding exclusivity-based marketing strategies and consumer behavior management. This study also contributes to the consumer behavior literature by highlighting the role of FOMO in the context of purchasing collection products in Indonesia.

This study examines the complex dynamics of retirement planning among manufacturing workers in Batam, Indonesia, focusing on the interplay between financial behavior, social influence, and retirement planning outcomes. Utilizing a quantitative associative approach, the research surveyed 100 workers from diverse demographic backgrounds in Batam's manufacturing sector. The study employed Smart-PLS 3 software for structural equation modeling and path analysis. Key findings reveal that while financial behavior positively influences retirement planning (β=0.196, p=0.032), social influence exhibits a much stronger positive effect (β=0.858, p=0.000). Interestingly, social influence negatively moderates the relationship between financial behavior and retirement planning (β=-0.176, p=0.037), suggesting that social factors may sometimes counteract individual financial practices. These results underscore the complexity of retirement planning in industrial urban settings, highlighting the need for a nuanced approach that considers both individual financial literacy and broader social contexts. The study concludes by recommending holistic strategies that combine traditional financial education with community-based interventions to enhance retirement planning effectiveness among workers in rapidly developing industrial cities like Batam.

PHBS stands for Clean and Healthy Living Behavior, which is a set of behaviors that are practiced on the basis of awareness as an effort to keep oneself healthy and actively helping the health of the surrounding environment. This activity uses the PAR (Participatory Action Research) research method involving conducting research to define a problem or applying information into action as a solution to a problem that has been defined. In the study of participatory action research there are at least six types of approaches, namely formative, system improvement, problem solving, model analysis, participatory, and critical corporate self. -consciousness). The approach taken in this action study is problem solving and participatory, because they are considered the most relevant to community empowerment efforts. The results of this activity include; conducting PHBS education in households and in public places, conducting morning exercise activities with residents, establishing Integrated Service Posts (Posyandu), and conducting education on the Handwashing Movement and Distribution of Handwashing Tubs