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The backpacker tourism trend in Southeast Asia has grown rapidly in the past few decades, with Thailand becoming one of the top destinations for budget travelers. This study aims to identify the factors that make Thailand a favorite destination for backpackers in the region. The research methodology involves literature analysis, interviews with backpackers, and tourism statistics. The results show that the combination of natural beauty, cultural diversity, affordable cost of living, good tourism infrastructure, and easy access to various attractions are the main factors that attract backpackers. In addition, Thailand's image as a friendly, safe, and open country for foreign tourists also contributes to its popularity. The study also compares Thailand with its neighboring countries such as Vietnam, Cambodia, and Indonesia to understand Thailand's competitive advantages. The findings provide insights for the government and tourism industry players in developing sustainable strategies to maintain and enhance the attractiveness of the destination for the backpacker tourist segment  

Tourism is indeed something that many people like, but a limited budget is the main reason for people not to go on a tour. Backpacking is a trip to a place without carrying burdensome items or a suitcase, making it easier to travel from one destination to another. Karimunjawa is one of the tourist destinations favored by the Jepara Regency Government and the Central Java Provincial Government. Still beautiful and preserved nature Karimunjawa is the main attraction. According to Tourist Visit Statistics Data by TIC Jepara (Jepara Tourism Information Center), in 2018 the number of tourists who came to visit Karimunjawa was 137,835 people. With details of 129,679 domestic tourists, and 8,156 foreign tourists. (TIC Jepara, 2018). With this backpacker method, it is hoped that it can become an alternative cheap travel method to increase tourists in Karimun Jawa after the pandemic.