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Identity politics has become one of the most debated concepts in contemporary democratic discourse, yet its conceptual boundaries remain poorly defined in both academic and public conversations. This paper argues that three commonly conflated terms political identity, identity politics, and the politicization of identity carry fundamentally distinct meanings with divergent normative and practical consequences. Through a conceptual literature review, this study synthesizes theoretical frameworks and empirical findings to demonstrate that while political identity refers to an individual's self-positioning within a political community, and identity politics denotes collective action by marginalized groups seeking recognition, the politicization of identity is an elite-driven strategy of exploiting social group markers for political gain. This distinction matters because the conflation of these terms obscures how digital platforms  through filter bubble and echo chamber mechanisms  amplify identity-based polarization in Indonesia and beyond. The study finds that social media algorithms do not merely reflect pre-existing social divisions but actively intensify affective polarization by constructing homogeneous information environments that deepen inter-group animosity. The paper concludes with implications for digital citizenship and democratic resilience in Indonesia.

Thei swifti advancementi ofi technologyi hasi madei iti simpleri fori individualsi toi accessi informationi viai sociali mediai platforms.i Nonetheless,i thisi cani alsoi leadi toi offenses,i includingi abusivei languagei ori expressionsi ofi animosityi towardsi othersi online.i Suchi actionsi falli underi Articlesi 310i andi 311i ofi thei Criminali Code,i whichi governi insultsi andi defamation,i alongi withi thei Informationi andi Electronici Transactionsi Lawi Numberi 11i Oct 2008.i Thisi lawi wasi revisedi toi includei Articlei 27i Paragraphi (3)i ini thei thei 2024i Informationi andi Electronici Transactionsi Law,i whichi tacklesi thei issuei ofi defamation.i Thei methodologyi appliedi ini thisi studyi isi normativei juridicali research,i emphasizingi ai legali approachi thati incorporatesi libraryi sources,i statutes,i regulations,i andi relevanti legali theoriesi andi concepts.i Thei obstaclesi ini applyingi thei lawi againsti defamationi crimesi oni sociali mediai encompassi legali issues,i technicali barriers,i andi culturali asi welli asi sociali factors.i Toi tacklei thesei obstacles,i i iti other essentiali toi enhancei thei skillsi ofi lawi enforcementi personneli andi boosti publici awarenessi abouti digitali literacy.i Thei processi ofi lawi enforcementi concerningi defamationi crimesi oni sociali mediai adheresi toi thei proceduresi outlinedi ini thei Criminali Procedurei Code,i focusingi oni electronici evidence.i Articlesi 310i andi 311i ofi thei Criminali Code,i togetheri withi Articlei 27i Paragraphi (3)i ofi thei Informationi andi Electronici Transactionsi Lawi asi amendedi ini Lawi Numberi 1i ofi 2024,i providei thei legali foundationi fori addressingi crimesi oni sociali media,i ini linei withi thei proceduresi seti forthi ini thei Criminali Procedurei Code.  

Universities in border areas face challenges in recruiting prospective new students due to limited access to higher education information and low levels of advanced literacy studies among high school students. Bulungan Regency, as a border area in North Kalimantan, demonstrates this condition, which has an impact on the low number of high school graduates who continue their studies at Mulawarman University, especially the Faculty of Teacher Training and Education (FKIP). This community service activity aims to build a partnership strategy between FKIP Mulawarman University and Tanjung Palas State Senior High School and Tanjung Selor State Senior High School as an effort to improve students' understanding of higher education and increase enthusiasm for new student admissions. The implementation method uses a participatory university-school partnership approach through campus socialization activities, educational career workshops, student inspiration classes, virtual campus tours, guidance counselor training, and new student registration assistance. The evaluation program was conducted using pre-test and post-test questionnaires, interviews, and documentation of student registration data. The results of the activity showed a significant increase in students' understanding of FKIP Mulawarman University, from 42% to 85% at Tanjung Palas State Senior High School and from 45% to 88% at Tanjung Selor State Senior High School. The satisfaction rate of partner schools with the program is above 90%, and there has been an increase in student interest in continuing their studies at university. The program also strengthens the role of guidance counselors as information agents for higher education and fosters a sustainable collaborative network between universities and schools. It can be concluded that the School Partnership Program is effective as a strategy to increase new student enrollment at the Faculty of Teacher Training and Education at Mulawarman University and serves as a model for university service in expanding access to higher education in border areas. This program is recommended for continuation and implementation at other schools in North Kalimantan.