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Education is important because it provides knowledge and skills that are essential for self-development, character building, improving people's lives, and contributing to the progress of the nation and state. YouTube is a platform used by many people for entertainment and to relieve boredom. YouTube also offers a wide variety of videos and content, ranging from video blogs, entertainment videos, music, to educational videos. Pragmatics is a study that focuses more on what the speaker wants to convey through their speech, not just studying the meaning of words or phrases separately. In pragmatics, there are several terms of speech act analysis, implicature, deictics, presupposition, and politeness. In this study, the researcher analyzed the pragmatics of deictics. The research is titled “Pragmatic Deixis in the Booklist Playlist on Maudy Ayunda's YouTube Channel.” The researcher found three types of deixis, including 163 instances of personal deixis, 5 instances of place deixis, and 2 instances of time deixis. The research method used was qualitative description.

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

As time goes by, information technology becomes more advanced and makes the public aware of technology, especially educational staff who must continue to impart their knowledge to students. With advances in website technology and the increasing number of fields that use websites, indirectly interest in creating websites has also increased. Blogs are one of the technological developments in the internet sector. Blog or weblog is a term used to describe a development of a personal website that makes it easier for users to display personal information on the Internet in an easy way. However, not all students and teachers at the Muhammadiyah Program Khusus Kottabarat High School of Surakarta understand creating personal websites, due to a lack of knowledge regarding creating a website, where by having a personal website for students and/or teachers, apart from being able to carry out personal branding, students and Teachers at Muhammadiyah Program Khusus Kottabarat High School of Surakarta can provide all forms of information that is useful for the school or even for each individual, by providing training to teachers and students is one way to increase knowledge and abilities in creating a website. And from this activity, the participants were able to build a website with the WordPress platform.