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This study aims to analyze the need for redesigning the visual identity of PHD (Peternakan Hijau Daun) Nusantara as an effort to strengthen the brand image as an arts and culture-based educational tourism destination. The problems underlying this research are the inconsistent visual identity, the lack of representation of the brand's character, and the low level of audience recognition of PHD Nusantara. The research methods used include observation, interviews, and questionnaires. The results of the analysis indicate several main factors that form the basis for the need for redesign, namely the inconsistency of visual elements, the weak strength and readability of the logo, the inconsistency of the visual identity with the character of the destination, and the suboptimal visual experience of the audience at various interaction points. Based on these findings, it can be concluded that the development of a more consistent, communicative, and characteristic visual identity is needed as a basis for the redesign process. The results of this study are expected to be a reference in redesigning a visual identity that can strengthen the image of PHD Nusantara and increase its appeal to the audience.

This study aims to explore Christology in the Gospel of John, specifically the identity of Jesus as the pre-existent Word (Logos), His incarnation, the claim to divinity through the statement "ego eimi," unity with the Father, and its relevance for the early church and the contemporary church. The method used is a qualitative approach through literature study, with the primary source being the Gospel of John (especially John 1:1-18 and the statement "ego eimi"), supported by commentaries, theological journals, and the works of scholars such as Culpepper, Bauckham, and Dunn, analyzed in historical and theological contexts. The results show that John presents an explicit high Christology, depicting Jesus as the true God who became man, with theological essences such as the basis of worship, the certainty of salvation, and the resilience of faith for the congregation facing exclusion and polemics, while also being relevant for the foundation of faith, pastoral comfort, and missionary motivation in the current era of pluralism.