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Muhammad Fawaz Elfikri; Salman Nasution

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play a very important and strategic role in supporting the overall economic structure, with a contribution of 61.97% to the country's Gross Domestic Product (GDP). However, MSMEs, especially in rural areas, still face fundamental challenges, such as a lack of understanding and implementation of modern marketing and digital technologies. This service focuses on strategic efforts to empower Rengginang Ibu Saliem MSMEs in Dolok Kahean Village through a digital transformation program. The method used is descriptive qualitative Action Research, designed for direct program implementation and evaluation. The results of the pre-intervention showed that there was a severe digital gap in Rengginang products, although they had a tested taste, but still relied on traditional marketing models. Strategic intervention is carried out through two main pillars, namely, branding optimization by creating the trademark "Rengginang Huta" and a professional logo. Then the implementation of digital marketing through the construction of a virtual storefront on @rengginanghuta_ibusaliem's Instagram account. This program has succeeded in transforming these MSMEs into entities that are ready to compete in the digital ecosystem, in line with the statement that digitalization is the main imperative for MSMEs to survive. However, the evaluation stage identifies the issue of sustainability and digital independence as the next challenge. Long-term success requires more intensive post-program mentoring, focusing on digital operational management, to ensure independence and achieve real impact on improvement in Dolok Kahean Village.

Ully Fitria; Rahmad Haris; Ambia Nurdin; Mirna Yulia; Khairuman Khairuman

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Immunization is one of the important disease prevention efforts for toddlers. Complete immunization in toddlers can prevent various diseases that can be high-risk for children's health, such as diphtheria, polio, hepatitis, and measles. However, the level of complete immunization coverage in toddlers in Indonesia, including in the working area of ​​the UPTD Sawang Health Center, North Aceh Regency, is still a challenge. This study aims to identify factors that influence the implementation of complete immunization in toddlers in the area. The method used in this study is quantitative research with a descriptive approach. The research sample consisted of parents or caregivers of toddlers in the working area of ​​the UPTD Sawang Health Center, with a total of 100 respondents. Data were collected through a questionnaire that included factors such as parental knowledge, attitudes, accessibility of health services, and family socio-economic factors. Data analysis was carried out using descriptive statistics. The results of the study showed that there were several factors that influenced complete immunization in toddlers, namely parental knowledge about the importance of immunization, parental attitudes towards immunization, accessibility to health facilities, and parental education levels. Socioeconomic factors, such as family income and parental occupation, also played an important role in the success of complete immunization. In addition, there was a significant influence between the distance from the house to health facilities on the level of immunization coverage. From the results of this study, it can be concluded that efforts to increase the coverage of complete immunization in toddlers in the Sawang Health Center UPTD area need to consider these factors.

Andre Setiawan; Athaya Aulia Rannisa; Fitri Wahyu Niarseh; Muhammad Dzikri Rofa; Nadia Artha Aulia +4 more

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

The development of the creative economy has become one of the main drivers in improving community welfare, especially in rural areas. Margajasa Village, located in South Lampung Regency, has significant potential for developing an environmentally friendly creative economy. However, a lack of understanding and skills in creating innovative products remains a major challenge. To address this issue, a community service team initiated an educational and training program on ecoprint product development for local residents, including PKK members and village officials. This program utilized the Participatory Action Research (PAR) method through socialization and hands-on training. The results indicate an increased understanding among participants regarding the ecoprint concept and its business potential. Additionally, participants were able to create simple ecoprint products with the potential to generate additional income. This initiative is expected to serve as an initial step toward realizing a sustainable, eco-friendly village through a creative economy.