Publication Search

This community service activity aims to explore strategies for strengthening human competencies in facing technological disruption through a national seminar entitled “Human Resource Transformation in the Digital Era: An Interdisciplinary Approach for Sustainable Community Empowerment.” The seminar featured expert speakers from various universities to provide multidimensional perspectives for participants. The discussion focused on the integration of digital technology, adaptation of organizational culture, and management innovation to enhance community economic resilience. The implementation method involved intensive material presentations and interactive discussions that bridged academic theory with practical field needs. The results of the activity indicated an increase in participants’ awareness and understanding of the importance of digital literacy and interdisciplinary collaboration as key factors for inclusive empowerment. Through synergy among academics, the seminar successfully formulated strategic recommendations for developing adaptive, innovative, and globally competitive human resources. It is expected that the outcomes of this activity will serve as a catalyst for achieving sustainable community independence amid the rapidly evolving digital ecosystem. Recognizing the importance of this issue, the seminar was held on March 7, 2026, and comprehensively discussed strategies, insights, and research findings related to human resource transformation in the digital era, including how organizations can become more competitive.

This community service was carried out at the Abar traditional pottery craftsman studio "Titian Hidup" with the aim of strengthening business competitiveness through the development of branding strategies based on local wisdom. Pottery crafts in Papua, especially in Kampung Abar, not only represent technical skills, but also contain philosophical values that reflect the history and cultural life of the indigenous peoples. However, until now pottery products do not have a brand identity that is able to express the richness of meaning and character that they have. The method of service includes deepening the philosophical character of the product, the application of technology, and socialization to craftsmen. This approach is designed to build awareness and knowledge about the importance of branding as an instrument to strengthen business identity. The results of the service show that artisans are beginning to understand the concept of professional branding, including product differentiation, cultural narratives, and the use of digital technology to expand market access. In addition, this activity encourages the adaptation of artisans to modern market developments without losing the cultural roots that characterize the product. Thus, this service contributes to the preservation of local culture while increasing the sustainability of the traditional Papuan pottery craft business through a structured and contextual branding strategy.

Digital marketing has become a vital tool for business growth today, especially for housewives running small businesses. However, challenges such as a lack of technical knowledge and limited access to digital devices often hinder them from competing in the modern marketplace. In response to this phenomenon, the Community Service (PKM) initiative in Tamallayang Village, Bontonompo, was specifically designed to strengthen the capacity of housewives through education on the use of marketing technology to advance their businesses. This program employs a participatory training model that emphasizes two-way discussions and real-life case studies, allowing participants to understand and directly apply material such as digital marketing fundamentals, WhatsApp optimization, and content creation techniques. The success of this program is reflected in the substantial increase in competency and growing optimism of the participants in managing their businesses in the digital realm. The mothers now not only master the theory but are also able to execute the strategies they have learned to expand product exposure and boost sales figures. The benefits of this activity also have broad implications for strengthening the family economic structure and overall social welfare in the region. Going forward, the successful implementation of digital marketing strategies in Tamallayang Village is expected to become a prototype for empowering MSMEs in other areas, while also emphasizing that technological adaptation is a mandatory step in strengthening business competitiveness in the current era.

The hospitality industry is a dynamic sector that demands housekeeping staff to have high adaptability to changes in technology, operational procedures, and guest expectations. This study aims to evaluate the effectiveness of workplace adaptability training in increasing the understanding and adaptation readiness of housekeeping staff at PT X. The research method used was a quasi-experimental design with a one-group pre-test post-test model. Training participants included various job levels, from staff to supervisors. The intervention was carried out through the delivery of conceptual material, discussion of operational case studies, and online reflective sessions. The comparative test results showed a significant difference between the participants' level of understanding before and after the training. All participants experienced a consistent increase in scores, indicating that this training was effective in building employees' cognitive capacity and adaptive behavior. However, the effectiveness of this training needs to be supported by inclusive organizational policies, fair compensation systems, and protection against work risks to reduce the turnover rate of new and daily workers. The study concludes that adaptability training is a vital investment for hotel operational resilience amidst market dynamics.

The digital era and the development of information technology have brought significant changes in the world of education, encouraging the adaptation of learning and guidance methods in a more flexible and efficient direction. One of the relevant and widely used platforms in the context of distance learning is Google Classroom. This PKM implementation method uses an interactive training and mentoring approach involving supervisors and students. Google Classroom optimization changes the paradigm of thesis guidance to a more structured, transparent, and adaptive process to the needs of the digital era. By making the most of its features, the quality and efficiency of the mentoring process can be significantly improved. In addition, the use of Google Classroom allows documentation of the guidance process to be carried out systematically, making it easier to monitor thesis progress and communication between lecturers and students. However, there are a number of challenges, especially related to limited access to technology, digital literacy, and limited direct interaction. Effective solutions include digital literacy training, the provision of additional communication channels, the use of features in a structured manner, and increased technology support so that the mentoring process

The digital era and the development of information technology have brought significant changes in the world of education, encouraging the adaptation of learning and guidance methods in a more flexible and efficient direction. One of the relevant and widely used platforms in the context of distance learning is Google Classroom. This PKM implementation method uses an interactive training and mentoring approach involving supervisors and students. Google Classroom optimization changes the paradigm of thesis guidance to a more structured, transparent, and adaptive process to the needs of the digital era. By making the most of its features, the quality and efficiency of the mentoring process can be significantly improved. In addition, the use of Google Classroom allows documentation of the guidance process to be carried out systematically, making it easier to monitor thesis progress and communication between lecturers and students. However, there are a number of challenges, especially related to limited access to technology, digital literacy, and limited direct interaction. Effective solutions include digital literacy training, the provision of additional communication channels, the use of features in a structured manner, and increased technology support so that the mentoring process

This program is designed to address the key barriers facing communities in implementing digital marketing strategies, such as limited resources, lack of expertise, and a lack of specific skills. To address these challenges, the program is structured in three main stages. First, the marketing challenges faced by local businesses are identified. This stage is crucial for understanding the real challenges faced by the community. Second, solutions tailored to local needs are developed, based on relevant and applicable digital marketing strategies. Third, these strategies are directly implemented to drive increased income through the use of digital platforms, particularly e-commerce and social media. Through this approach, communities are encouraged to utilize social media as a primary, effective and affordable marketing tool. The program aims to empower communities economically by helping expand the market reach of local products through digital platforms. Expected outcomes include increased community understanding of digital marketing concepts and practices, skills in optimal social media use, and increased product sales through broader digital channels. In addition to focusing on marketing aspects, the program also addresses the specific needs of the community in terms of production and business management. By strengthening understanding of the potential of digital technology, it is hoped that local businesses will be able to increase their competitiveness amidst global competition. This program will also be complemented by ongoing evaluation and monitoring mechanisms to ensure the sustainability of its impact and community adaptation to emerging challenges in the digital era. Therefore, this program is not only a short-term solution but also a strategic tool in supporting sustainable local economic growth.

This program is designed to address the key barriers facing communities in implementing digital marketing strategies, such as limited resources, lack of expertise, and a lack of specific skills. To address these challenges, the program is structured in three main stages. First, the marketing challenges faced by local businesses are identified. This stage is crucial for understanding the real challenges faced by the community. Second, solutions tailored to local needs are developed, based on relevant and applicable digital marketing strategies. Third, these strategies are directly implemented to drive increased income through the use of digital platforms, particularly e-commerce and social media. Through this approach, communities are encouraged to utilize social media as a primary, effective and affordable marketing tool. The program aims to empower communities economically by helping expand the market reach of local products through digital platforms. Expected outcomes include increased community understanding of digital marketing concepts and practices, skills in optimal social media use, and increased product sales through broader digital channels. In addition to focusing on marketing aspects, the program also addresses the specific needs of the community in terms of production and business management. By strengthening understanding of the potential of digital technology, it is hoped that local businesses will be able to increase their competitiveness amidst global competition. This program will also be complemented by ongoing evaluation and monitoring mechanisms to ensure the sustainability of its impact and community adaptation to emerging challenges in the digital era. Therefore, this program is not only a short-term solution but also a strategic tool in supporting sustainable local economic growth.

The social transformation that has occurred in the digital era has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt to developments in information technology to increase competitiveness and expand market reach. One form of this adaptation is the use of e-commerce platforms as a means of marketing and managing their businesses online. This community service activity aims to empower the Kartika Taro Chips MSME through the introduction and implementation of an e-commerce platform based on Odoo.com, an integrated Enterprise Resource Planning (ERP) system. This activity was carried out by students of the Information Systems Study Program, Faculty of Computer Science, Victory University Sorong, with the assistance of lecturers from the Information Systems and Sociology fields. The training method includes several stages, namely: the stage of material preparation and analysis of participant needs, the implementation of a workshop that includes the installation and configuration of Odoo.com, and the post-training mentoring stage to ensure the sustainability and independence of participants in managing their online stores. The results of the training showed that participants were not only able to build and manage online stores independently, but also understood the basic concepts of ERP systems and experienced a significant increase in digital literacy. From a sociological perspective, this activity reflects a technology-driven social transformation process, where MSMEs are actively expanding their social networks through digital spaces and increasing their involvement in the digital economy. This demonstrates that integrating technological and social approaches can be a relevant MSME empowerment model in local contexts. Overall, this training has had a positive impact on strengthening MSMEs' digital capacity and opening up new opportunities for sustainable business development in the era of digital transformation.

This community service program was implemented to strengthen the digital literacy and competencies of health cadres in Simogirang Village, Prambon Sub-district, Sidoarjo Regency, particularly in the recording and management of Posyandu (integrated health service post) data. The initiative responded to ongoing issues stemming from manual documentation methods, which were prone to human error, inefficiency, and lack of integration with regional health information systems. To address these challenges, the program delivered an IT-based training module using a combination of direct instruction, demonstrations, and hands-on simulations. The training emphasized the use of accessible and cost-effective tools such as Google Forms and Google Sheets, designed in alignment with the principles of adult learning (andragogy) and Kurt Lewin’s change management model to facilitate behavioral adaptation and technology acceptance among the participants. A total of 25 health cadres participated in the program. Pre- and post-training evaluations demonstrated significant improvement in digital skills, with 80% of participants achieving a minimum of 85% accuracy in completing digital forms and managing records. In addition, a prototype digital system based on Google Workspace was successfully piloted in two Posyandu locations. This system enhanced the timeliness, accuracy, and integration of health data reporting to local health centers (Puskesmas), offering a scalable and sustainable solution for grassroots healthcare data management. Despite the positive outcomes, the program also identified key challenges, notably limited internet infrastructure and varying levels of prior digital exposure among cadres. These findings underscore the need for continuous mentoring, support from local government stakeholders, and potential investment in digital infrastructure. Overall, the initiative contributes to Indonesia’s broader goals of digital transformation in public health, particularly at the village level.

Abstract: Over time, humans have experienced many adaptations and changes. This underlies and guides everyone to be responsive to every change that exists. Education develops along with the advancement of technology and science in every individual since childhood. To realize all of that, small meaningful steps are needed, such as introducing the world of technology to the younger generation. The goal to be achieved is to familiarize the younger generation with technological developments. This is implemented directly to grade 5 students of SDN Jatipasar. The results of this program are that students are enthusiastic about computer devices. In addition, students' interests and abilities have increased significantly.

Abstract: Over time, humans have experienced many adaptations and changes. This underlies and guides everyone to be responsive to every change that exists. Education develops along with the advancement of technology and science in every individual since childhood. To realize all of that, small meaningful steps are needed, such as introducing the world of technology to the younger generation. The goal to be achieved is to familiarize the younger generation with technological developments. This is implemented directly to grade 5 students of SDN Jatipasar. The results of this program are that students are enthusiastic about computer devices. In addition, students' interests and abilities have increased significantly.

The campus teaching program is a form of program to build collaboration between students and teachers to support the educational process in schools. This service method is a qualitative approach. The location for community service was carried out at SDN 028 Balikpapan Tengah, participants in this activity included students and teachers. Data collection uses observation, interview and documentation techniques. The results of community service through the contribution of the 6th class of teaching campus students explained that the implementation of the program for implementing numeracy literacy included: integration of literacy, numeracy and technology adaptation (SI 3), literacy and numeracy classes, cognitive and non-cognitive assessments, adaptation technology with the theme "opening the door to the digital world", a library program with the theme "gateway to knowledge adventure", learning outside the classroom and media can improve students' literacy skills, there is an increase of 8% and numeracy has increased by 14%. So it can be concluded that the contribution of campus students to teaching can improve students' numeracy literacy at SDN 028 Balikpapan Tengah.

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.