Publication Search

Social media is a medium for socializing with each other and is done online which allows people to interact with each other without being limited by space and time. Social media erases human boundaries for socializing, space and time boundaries, with this social media it is possible for humans to communicate with each other wherever they are and at any time, no matter how far apart they are, and no matter day or night. Promotion is one of the variables in the marketing mix that is very important. Promotions are carried out by companies to market products and services. LKP Lelly Medan is a Skills and Training Institute in the field of bridal make-up for students who study for free because of a government program to learn about all things bridal make-up

The objective of this research is to understand the role of the marketing mix in shaping the school’s image. The research employs a qualitative descriptive method, involving school environment observation and interviews. From the research, it can be concluded that SDN 10 Pantoloan actively contributes to branding its school image. By delivering educational services with considerations from the marketing mix, SDN 10 Pantoloan can maintain its standards in creating a positive image. The school is able to showcase achievements, both academic and non-academic, provide better interaction with the community, and offer the necessary facilities to support a better school image