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In the rapidly evolving digital era, the demand for precious metals, especially gold, has significantly increased. Companies need to adopt modern technology to facilitate the ordering of precious metals effectively and efficiently. This study aims to design the user interface (UI) and user experience (UX) of a precious metal ordering application using the Design Thinking method, which involves the stages of empathy, definition, ideation, prototyping, and testing. Starting with problem identification and interviews to understand user needs, this study produces user personas and user flows that assist in creating wireframes and mockups of the application. The prototype is tested through usability testing using the System Usability Scale (SUS) and Maze to measure user effectiveness, efficiency, and satisfaction. The results show that the designed application enhances user experience with an intuitive and easy-to-use interface, achieving a usability testing score of 85 on the SUS and a task success rate of 90% on Maze, indicating that the Design Thinking method is effective in designing the UI/UX of a precious metal ordering application.  

Internet technology has not only transformed societal thought patterns but has also significantly impacted lifestyles, particularly through User Interface (UI) and User Experience (UX). In Indonesia, specifically in the fashion e-commerce sector, there has been rapid growth with over 2 million e-commerce businesses. The UI/UX design process utilizes the Design Thinking method, encompassing stages such as Emphatize, Define, Ideate, Prototype, and Testing. Through the involvement of surveys and interviews, user issues are identified and formulated in the How Might We framework. Figma is employed in the development of UI/UX, resulting in a prototype tested through Usability Testing and the Single Ease Question. The testing outcomes indicate the success of the prototype. Through the application of the Design Thinking method, the design process yields effective solutions, providing an optimal user experience in interacting with the e-commerce merchandise website of Sidoarjo city.