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This study aims to analyze the effect of brand image, packaging, and digital marketing on consumer purchasing decisions for the Loloh Cem-cem Ibu Kunil product in Penglipuran Tourism Village, Bangli Regency. The background of this research is based on the phenomenon of increasing competition among MSMEs and the importance of effective marketing strategies to enhance purchasing decisions. This study employs a quantitative approach with an associative research type. The research population consists of consumers of Loloh Cem-cem Ibu Kunil, with a total sample of 160 respondents obtained through purposive sampling techniques. Data were collected using questionnaires, while data analysis was conducted through multiple linear regression. The results show that brand image, packaging, and digital marketing have a positive and significant effect on purchasing decisions. Partially, brand image has the most dominant effect compared to the other variables, followed by packaging and digital marketing. Simultaneously, the three independent variables explain the variation in purchasing decisions with a coefficient of determination (R²) value of 34.2 percent. These findings emphasize the importance of strengthening brand image, optimizing packaging design, and utilizing digital marketing strategies to enhance consumer purchasing decisions, particularly for local traditional beverage products.

Environmental issues are complex and increasingly important. This is also true in the industrial sector, particularly in the culinary industry. Currently, public awareness of environmental issues is increasing, leading consumers to consider eco-friendly factors in their daily lives. The concept of eco-friendliness in the coffee shop industry has become an increasingly popular trend. Especially in the food and beverage (F&B) industry, which plays a significant role in waste production, particularly plastic and food waste. Therefore, the concept of eco-friendly practices has emerged in the F&B industry. This can take the form of using environmentally friendly food ingredients, eco-friendly packaging, and the café concept itself, which conveys an eco-friendly image that can increase consumer purchasing interest. This is implemented by Fore Cafe and Coffee Galaxy Bekasi. This study aims to investigate how the eco-friendly concept is implemented and its impact on consumer purchasing interest at Fore Cafe & Coffee Galaxy Bekasi. The study employs a quantitative approach with a sample and population of 99 consumers of Fore Cafe & Coffee Galaxy Bekasi, selected randomly. The analysis uses validity tests, reliability tests, normality tests, and T-statistical test. The results of the research and data processing using SPSS version 25 showed that the Eco-Friendly concept had an effect on increasing consumer interest in purchasing Fore Cafe & Coffee Galaxy Bekasi, and certainly had a positive effect on environmental conditions.

This study aims to analyze the influence of green advertising, green packaging, and green product on the purchase decision of The Body Shop products, with customer satisfaction as an intervening variable. The background of this research is based on increasing consumer awareness of environmental issues, which drives changes in consumer preferences towards environmentally friendly products. Green marketing strategies are important in shaping a positive brand image and influencing consumer purchasing behavior. This study uses a quantitative approach with a path analysis method processed using SPSS software. The respondents in this study amounted to 100 students from the Faculty of Economics and Business, Wijaya Kusuma University Surabaya who had bought The Body Shop products. The results of the analysis show that green advertising, green packaging, and green products have a significant effect on customer satisfaction. Furthermore, green advertising and green products have also been shown to have a direct influence on consumer purchase decisions, while green packaging does not show a significant influence on direct purchase decisions. In addition, customer satisfaction has been shown to play a significant mediating variable in the relationship between green marketing variables and purchase decisions. These findings confirm that the implementation of green marketing strategies not only has a positive impact on the company's image and social responsibility, but also plays an important role in increasing customer satisfaction and encouraging consumers to make purchasing decisions. Therefore, companies are advised to continue to develop and integrate eco-friendly elements in their marketing strategies to increase competitiveness and consumer loyalty. This research also makes a theoretical contribution to the development of consumer behavior studies related to sustainable marketing, especially among the younger generation.

Successful packaging design is not only a determinant of a product's success in the market, especially in the beauty industry such as hand cream. The role of aesthetically pleasing and functional packaging design is crucial in influencing consumer purchasing decisions. Therefore, a marketing strategy focused on packaging design becomes key to enhancing product appeal and sales. The strategic use of mockups in the design phase allows designers to test and evaluate concepts digitally without the need for physical prototypes. The advantage of mockups lies in their ability to provide a realistic preview, expediting the design and development process. The aspects of packaging design are critical in creating a visually compelling and convincing experience for consumers. This research, employing a descriptive approach and qualitative methods, aims to explore the appropriate approach in designing hand cream packaging. The hope is that this research serves as a significant initial step in the development of hand cream packaging design, ensuring the product not only meets aesthetic standards but also competes effectively in a competitive market.

Hazard Analysis and Critical Control Points (HACCP) is a food safety management system designed to identify, analyze, and control physical, chemical, and biological hazards throughout the food production process. In the context of Small, and Medium Enterprises (SMEs) in Indonesia, HACCP implementation is essential to ensure food safety, improve product quality, and enhance access to modern and export markets. This study is a literature review that analyzes 14 scientific articles published between 2000 and 2025, sourced from Scholar and Sinta databases. The analysis focused on abstract keywords to identify key concepts, findings, and research gaps regarding HACCP implementation in SMEs food businesses. The review findings indicate that HACCP offers positive impacts such as improved production efficiency, extended shelf life, and reduced contamination risks. The establishment of Critical Control Points (CCPs) in stages like grinding, packaging, and storage has proven effective in preventing potential hazards. However, several challenges hinder effective implementation, particularly in SMEs. Common obstacles include limited human resources, lack of technical knowledge, inadequate basic sanitation infrastructure, and weak documentation and monitoring systems. Several studies also emphasize that successful HACCP implementation relies heavily on intensive mentoring and strong support from government bodies, academia, and business partners. Therefore, a collaborative and strategic approach is essential to optimize HACCP implementation within the SMEs sector, contributing to an inclusive, adaptive, and sustainable national food safety system.

Based on data from the United States Department of Agriculture (USDA), global coffee production reached 170 million bags per 60 kg of coffee during the 2022/2023 period. Indonesia is noted as one of the largest coffee-producing countries in the world in 2023. The plastic packaging waste from coffee shops is increasing, posing a potential threat to environmental sustainability, such as soil and water pollution. According to Bizhare Contributor in 2023, the Food and Beverage industry in Indonesia has already reduced plastic waste, but there are still plastic packaging, particularly for coffee beans, that cannot be replaced with environmentally friendly materials. From this, the problem of this research is "How is plastic pouch waste sorted in coffee shops and how is it processed to become selling goods?". This research aims to determine the sorting of coffee pouch plastic waste in coffee shops and the processing process to make it into selling goods. The data collected through interviews shows that from the various coffee shops that have mushroomed in Jakarta, there are also coffee shops that care about the environment by sorting plastic waste. This coffee shop, namely Brookland Coffee, participates in donating coffee pouch waste to Demibumi, the process of making coffee pouches Environmentally friendly by Demibumi starts with collecting coffee pouch waste, cutting off the top, and sewing the outside with patchwork, then attaching it with adhesive so it can be folded. The conclusions obtained by DemiBumi prove that concrete action can be taken to overcome this problem. The main conclusion from this issue is that even though it is a big challenge, efforts to manage plastic waste can be successful and have a positive impact on the environment as long as it is carried out carefully by the community, such as through education, awareness campaigns, and the development of innovative solutions to reduce the use of single-use plastics can be steps. significant step.  

Pineapple sambal, a traditional dish from Jambi, is known for its spicy and tangy flavors but has a short shelf life due to its high water and acid content. This study analyzes the effect of shelf life on the quality of pineapple sambal (color, aroma, taste, and texture) using a pure experimental method and ANOVA analysis at room temperature (25–30°C) over a period of 1–7 days. The results indicate significant differences in all sensory parameters (p < 0.05). The best quality was observed from the first to the third day, with a significant decline starting on the fourth day. By the fifth day, the fresh aroma shifted to an undesirable sour smell, the texture became mushy, and the color faded due to microbial activity and oxidation. These findings are relevant to the food industry for developing airtight packaging or cold storage solutions. The study concludes that the optimal shelf life of pineapple sambal at room temperature is three days, supporting the preservation of Jambi's culinary heritage and its development into a competitive commercial product.